Experience

Sound Map

• Mexico
• Translation and Localization
• 1 - 100 Employee

• Esports Production Coordinator

  • Jan 2021 - Present

  + Creation and management of content and publishing plans for League of Legends, VALORANT, Wild Rift, Teamfight Tactics, and Legends of Runeterra esports scenes + Copywriting and video/graphic edition to support Social Media and Trafficking teams at Riot Games LATAM. + Content trafficking and production for more than 80 weekly content partnering with several Riot Games third-party vendors and internal workers + Promoted from LATAM to America’s scene, with a focus on VCT Americas 2023 for helping to build publishing processes for a variety of content from timely long-form docu series-style videos to weekly match-focused videos, among others Show less



Rivalry.com

• Canada
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Social Media Specialist

  • Sep 2020 - Jan 2021

  + Creation of LATAM social media accounts for Rivalry, achieving more than 2.000.000 organic views and 30.000 followers in less than eight weeks of creation + Management and publishing of social media content, with focus on Twitter and Instagram, including live event coverages and day-to-day engagement actions, partnering with influencers and marketing teams from different countries and regions + Metrics reporting for Regional Managers and Marketing Global Director in Canada. + Creation of LATAM social media accounts for Rivalry, achieving more than 2.000.000 organic views and 30.000 followers in less than eight weeks of creation + Management and publishing of social media content, with focus on Twitter and Instagram, including live event coverages and day-to-day engagement actions, partnering with influencers and marketing teams from different countries and regions + Metrics reporting for Regional Managers and Marketing Global Director in Canada.



LVP - Liga de Videojuegos Profesional

• Spain
• Entertainment Providers
• 100 - 200 Employee

• Comms Coordinator for LATAM

  • Apr 2018 - Aug 2020

  + Overseeing and managing more than 20 LATAM’s digital platforms, including main accounts in México, Colombia, Argentina, Chile, and Perú with more than 100 weekly contents + Reporting of metrics and content calendars to Spain quarters, achieving more than 200% viewer increase in Colombia and more than 110.000 organic followers in two years. + Comms campaign for League of Legends Opening Finals in Colombia organically achieved the #1 trending topic on Twitter with #GoldenXLVP + Started the Comms team and led a team of 10 comms professionals from different countries in LATAM + Crafting and monitoring sponsor implementation in social media channels and broadcast feeds, supplying client’ business needs and sponsorships agreements + Promoted from Colombia's comms coordination to LATAM's comms coordination Show less



CAEM Corporación Ambiental Empresarial

• Bogotá, Colombia

• Comms Professional

  • Oct 2017 - Mar 2018

  + Developing and executing 360 campaigns with different products and partners of the company + Lead budget conversations with comms agency to create and satisfy government contracts + Oversee day-to-day content for all the digital channels and its comms operation for the Chamber of Commerce of Bogota + Developing and executing 360 campaigns with different products and partners of the company + Lead budget conversations with comms agency to create and satisfy government contracts + Oversee day-to-day content for all the digital channels and its comms operation for the Chamber of Commerce of Bogota



Circuito Universitario Nacional - La Grieta

• Bogotá D.C., Colombia

• Community Manager and Marketing Director

  • Sep 2017 - Dec 2017

  + Planning, creating, and production of all content types for digital channels, achieving more than 100.000 organic followers + Comms campaigns for more than 5 sold-out esports events in Colombia + Managing and owning editorial calendars for amplifications in Riot Games, with national and university leagues + Planning, creating, and production of all content types for digital channels, achieving more than 100.000 organic followers + Comms campaigns for more than 5 sold-out esports events in Colombia + Managing and owning editorial calendars for amplifications in Riot Games, with national and university leagues



Gobernación de Boyacá

• Boyacá, Colombia

• Webmaster and Comms Professional

  • Mar 2017 - Jun 2017

  + Coordination and point of contact for more than 50 journalists of the state + Substitute head of communications, leading digital channels content and local public relations + Editorial production of more than 30 press releases each week + Coordination and point of contact for more than 50 journalists of the state + Substitute head of communications, leading digital channels content and local public relations + Editorial production of more than 30 press releases each week



Ecopetrol

• Colombia
• Oil and Gas
• 700 & Above Employee

• Comms Apprentice

  • Jul 2016 - Jan 2017

  + Assistance in internal communication and public relations processes, responsible for internal web content management with more than 50 weekly contents developed by different areas of the company + Journalistic coverage of weekly events and editing of audiovisual material + Maximum qualification as an apprentice, 5.0/5.0 + Assistance in internal communication and public relations processes, responsible for internal web content management with more than 50 weekly contents developed by different areas of the company + Journalistic coverage of weekly events and editing of audiovisual material + Maximum qualification as an apprentice, 5.0/5.0



Pontificia Universidad Javeriana

• Colombia
• Higher Education
• 700 & Above Employee

• Community Manager

  • Mar 2016 - Jul 2016

  + Web content and social media management for Directo Bogotá, university's official magazine + Web content and social media management for Directo Bogotá, university's official magazine



Pontificia Universidad Javeriana

• Colombia
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Feb 2015 - Sep 2015

  + Paid collaborator for supporting research projects about digital communication, involving more than 1000 students and 20 schools + Paid collaborator for supporting research projects about digital communication, involving more than 1000 students and 20 schools