Experience

Tekscan

• United States
• Measuring and Control Instrument Manufacturing
• 1 - 100 Employee

• Director Product Management and Marketing

  • Feb 2021 - Present

  • P&L responsibility for all product lines (Instrumentation, Dental, Biomechanics, Component Integration) • Manage team of Product Managers, Program Managers, Marketing Operations & Digital Content specialists • Develop strategic plan for company including: Product Roadmap, Marketing/Sales plan, Advertising/Campaign calendar • Established updated stage gate process for product development • Set KPI targets for pipeline/opportunity activity and marketing campaign performance •… Show more • P&L responsibility for all product lines (Instrumentation, Dental, Biomechanics, Component Integration) • Manage team of Product Managers, Program Managers, Marketing Operations & Digital Content specialists • Develop strategic plan for company including: Product Roadmap, Marketing/Sales plan, Advertising/Campaign calendar • Established updated stage gate process for product development • Set KPI targets for pipeline/opportunity activity and marketing campaign performance • Drove strategic decisions part of senior staff reporting to CEO • CRM ownership at Head of Salesforce steering committee to streamline lead management & sales cycle

• Product Manager

  • Jan 2012 - Feb 2021

  • Global product responsibility for largest division in company (Test and Measurement products) • Authored white paper on sensing technologies in industry after just 5 months with company • Developed roadmap tool for all of product management to coordinate division activities and provide strategic planning visibility to all divisions • Created user stories for Agile Software Development, using Jira led grooming & planning sessions • Directed marketing team in streamlining collateral… Show more • Global product responsibility for largest division in company (Test and Measurement products) • Authored white paper on sensing technologies in industry after just 5 months with company • Developed roadmap tool for all of product management to coordinate division activities and provide strategic planning visibility to all divisions • Created user stories for Agile Software Development, using Jira led grooming & planning sessions • Directed marketing team in streamlining collateral for efficient and clear communication with market • Subject matter expert for Salesforce implementation – mapped procedures and defined requirements for part configurator, price books, opportunity tracking and quote templates • Created software product matrix to highlight strategic features and optimize pricing for system portfolio positioning • Established procedure and supporting ISO forms for product introduction and updates • Generated training material and provided product training for distributors in Asia, Europe and North America • Fostered intimate relationship with sales team to generate product specifications for new software, electronic and mechanical features • Managed custom sensor development project for global customer implementing a “pass/fail” interface for production machine setup • Presented white papers and product overviews at conferences, trade shows & industry meetings • Reconciled Salesforce and legacy system reporting to accurately reflect portfolio trends, identifying product segments for future growth • Established review of product usage to identify potential obsolesce for product consolidation, inventory reduction and scrap underutilized tooling • Performed and utilized buyer persona interviews to understand key factors that drive customer decisions



Rockwell Automation

• United States
• Automation Machinery Manufacturing
• 700 & Above Employee

• Product Manager - Safety Components

  • Jan 2010 - Dec 2011

  • Responsible for the profitability of 3 product lines: Safety Relays, Safety Mats and Safety Edges • Captured voice of customer to develop product requirements document for next generation safety relay • Developed detailed business justification & ROI estimates for new product developments & manufacturing strategies • Modified product line pricing model to optimize calculations and simplify maintenance • Gained international experience and assessed customer facilities to understand… Show more • Responsible for the profitability of 3 product lines: Safety Relays, Safety Mats and Safety Edges • Captured voice of customer to develop product requirements document for next generation safety relay • Developed detailed business justification & ROI estimates for new product developments & manufacturing strategies • Modified product line pricing model to optimize calculations and simplify maintenance • Gained international experience and assessed customer facilities to understand European market while based out of German Manufacturing facility for 3 months (UK, Spain, Italy, Switzerland, Belgium) • Managed Product Managers and multiple contractors based in Germany and US

• Product Marketing Manager - Connection Systems & Network Media

  • Sep 2006 - Jun 2011

  Responsible for generating forecasts, pricing, logistics and life cycle management for a $20 million product line Created 5 year product line strategy forecasting product growth and identified key manufacturing partnerships, potential acquisitions & global distribution opportunities Evaluate industrial connectivity market and drive Aggressive Cord-set Plan to significantly increase market share in connection systems Performed product due diligence for potential acquisition.… Show more Responsible for generating forecasts, pricing, logistics and life cycle management for a $20 million product line Created 5 year product line strategy forecasting product growth and identified key manufacturing partnerships, potential acquisitions & global distribution opportunities Evaluate industrial connectivity market and drive Aggressive Cord-set Plan to significantly increase market share in connection systems Performed product due diligence for potential acquisition. Calculated synergies for senior management Analyze technology opportunities to create business justification for new development. Kick-off project by specifying customer requirements Managed Marketing Engineers and Interns to steer projects by holding employees accountable for reasonable and measurable goals Analyze competitive market to develop pricing model and execute annual pricing increases

• Product Marketing Engineer

  • Jul 2004 - Sep 2006

  Designated Configuration Super User because of success in creating product workbooks for SAP implementation Coordinated business functions for launch, including design engineering, operations and manufacturing Negotiate brand label agreements and maintain vendor relationships Designed, machined and assembled condition sensing displays used by tech support and for training labs at Automation Fair 2004 Train sales force throughout North America, Europe and Asia on current sensing… Show more Designated Configuration Super User because of success in creating product workbooks for SAP implementation Coordinated business functions for launch, including design engineering, operations and manufacturing Negotiate brand label agreements and maintain vendor relationships Designed, machined and assembled condition sensing displays used by tech support and for training labs at Automation Fair 2004 Train sales force throughout North America, Europe and Asia on current sensing technologies Created commercial collateral for product profiles, catalogs & trade show material Assess customers' manufacturing facilities to identify functionality requirements for products used in industry applications