Experience

Ad Garlic Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2021 - Present

  Main Role: Strategic planning, account acquisition, project management and project implementationSpecial Roles: Handles PR Campaigns including Influencer Management and Full PR Digital CampaignsFormer and Current Accounts:Reckitt Benckiser / Mead Johnson: (Lactum, Enfagrow, Gaviscon, Lysol Pro Solutions)Globe: Globe Business (Supply Chain, Health, Education)Tanduay Distillers Inc (Gin Kapitan, Embassy, Select, Especia, Rum Gold & Silver)Neumann & Mueller Philippines (Advanced Aerosol, Racumin, Blattanex)USAIDShopSMMJB Meat Processing Show less

• Senior Account Manager

  • Oct 2020 - Oct 2021

  - Focuses on strategic planning, account acquisition, project management and project implementation- Managing brands like Tanduay Distillers Inc, Tanduay Export, Globe myBusiness, Neumann & Mueller Philippines, among others.



Dogulin Digital Pty Ltd

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Strategy and Customer Success

  • Jul 2022 - May 2023



Impact Hub Manila

• Philippines
• Civic and Social Organizations
• 1 - 100 Employee

• Brand and Communications Manager

  • Sep 2019 - Oct 2020

  Handles Impact Hub Manila, Impact Hub Regional (APAC), and Impact Hub Global Marketing Communications, Programs, Events.

• Business Development

  • May 2019 - Aug 2019

  - Support and Liaise for Impact Hub Manila and Impact Hub Global- Coordinate with stakeholders (internal and external) to ensure proper sales/business development documentation is done properly- Work directly with branding, sales and partnership team to ensure KPIs and tasks are being met- Assist with Digital Marketing and Social Media Strategy for Impact Hub Manila to ensure that these become proper sales and/or business development platforms



XS Multimedia

• Philippines
• Advertising Services
• 1 - 100 Employee

• Campaigns Manager

  • Sep 2018 - Aug 2019

  - Devise B2C or B2B integrated marketing campaigns with the aim of acquiring and retaining customers- Manages the implementation, tracking, and measurement of marketing campaigns- Maintain regular measurement of the ROI of campaigns- Ensure accuracy of marketing materials internally and externally- Write, edit and proofread copy of promotional materials within marketing campaigns- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs- Collect, interpret and use data to come up with new strategies and executions- Responsible for face-to-face client meetings to discuss marketing dynamics and business opporunities Show less

• Digital Marketing Strategist

  • Sep 2017 - Aug 2018

  - Handle various online marketing channels for brands and startups with the aim of increasing brand awareness, drive mobile app installs, drive traffic to their website, lead generation etc.- Coordinate with Media, Partners, Creatives and PR teams for strategies and executions- Provide weekly, bi-monthly, monthly, year-end reports, insights and analysis- Plan, execute and optimize online campaigns through Facebook, Linkedin, Google etc.- Organize events which garnered more than 10,000 attendees (Techtonic Summit, Tech In Asia etc.)- Conduct market research for several brands and startups for the strategy creation to be used on their campaigns Show less



Hoya Global Corporation

• Makati

• Business Analyst / Commercial Specialist Consultant

  • Apr 2017 - Sep 2017

  - In charge of branding and corporate relations - Supports international business units that use Microsoft Dynamics AX for their ERP system - In charge of Quality Assurance when it comes to the different work streams of the business - Act as a Functional Consultant that gives support to international business units in terms of finance, supply chain etc. - In charge of branding and corporate relations - Supports international business units that use Microsoft Dynamics AX for their ERP system - In charge of Quality Assurance when it comes to the different work streams of the business - Act as a Functional Consultant that gives support to international business units in terms of finance, supply chain etc.



GRC

• Philippines
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2016 - Dec 2016

  - Created 1-year plan marketing plan for Gyu-Kaku brand - Created social media content across all brands (IHOP, Morelli's, Gyu-Kaku and Applebees) - Took part in various press events to make sure that operations are going smoothly - Closed several partnerships between externa companies and concepts that contributed to the increase in awareness and profitability of the company. - Created 1-year plan marketing plan for Gyu-Kaku brand - Created social media content across all brands (IHOP, Morelli's, Gyu-Kaku and Applebees) - Took part in various press events to make sure that operations are going smoothly - Closed several partnerships between externa companies and concepts that contributed to the increase in awareness and profitability of the company.



MAKE UP FOR EVER

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Feb 2016 - May 2016

  - Prepared promotional materials online and offline for PR events and product launches - Handled social media accounts for community management - In-charge of day-to-day inventory management and operations - Conducted store visits to evaluate employees and customer service. - Prepared promotional materials online and offline for PR events and product launches - Handled social media accounts for community management - In-charge of day-to-day inventory management and operations - Conducted store visits to evaluate employees and customer service.



Impact Hub Manila

• Philippines
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Head for Interns

  • Jun 2015 - Dec 2015

  - In-charge of graphic materials for promotions and events - Involved in direct and indirect customer service. - In charge of systemscaping, operations and marketing plans, and executions - Organized numerous ecvents which had over 100 attendees per events - Handled all social media accounts for publicity and community management - Worked directly with the founders and co-founders of the company in terms strategic planning in order to achieve the expected profitability. - In-charge of graphic materials for promotions and events - Involved in direct and indirect customer service. - In charge of systemscaping, operations and marketing plans, and executions - Organized numerous ecvents which had over 100 attendees per events - Handled all social media accounts for publicity and community management - Worked directly with the founders and co-founders of the company in terms strategic planning in order to achieve the expected profitability.