Camille Trent

Co-Host of Rocket Fuel Podcast at HockeyStack (YC S23)
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Experience

    • Co-Host of Rocket Fuel Podcast
      • Sep 2023 - Present
    • United States
    • Market Research
    • Director of Content & Community
      • Oct 2022 - Present

      United States For GTM leaders in B2B tech companies who constantly strive to improve their craft, PeerSignal is a free resource that aggregates data, examples, and research. Unlike large analyst firms, PeerSignal is freely accessible to all. Unlike the sea of opinion-based GTM advice flooding your feed, PeerSignal delivers data-backed research and carefully curated SaaS market data.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Strategic Advisor
      • Jan 2023 - Present

      Denver Metropolitan Area Every company is becoming a media company. AudiencePlus is creating software, content, and community to help marketers build and modernize their owned media strategy. You can subscribe for free to check out exclusive content and experiences here: audienceplus.com.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Strategic Advisor
      • Dec 2022 - Present

      Greater Fort Collins Area Keyplay is your new recipe for account research. Unlike generic data providers, Keyplay uses unique signals to research and prioritize the right accounts, without the manual work.

    • United States
    • Think Tanks
    • 500 - 600 Employee
    • Member
      • Nov 2021 - Present
    • Think Tanks
    • Member
      • Oct 2021 - Present

      Portland, Oregon Metropolitan Area

    • Media Production
    • 1 - 100 Employee
    • Host of Content Logistics Podcast
      • Jun 2021 - Present
    • United States
    • Technology, Information and Internet
    • Advisor
      • Apr 2021 - Present

      Turn the internet's best ideas into your swipe file. Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Head Of Content
      • Jun 2021 - Oct 2022

      Vancouver, British Columbia, Canada

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Managing Editor
      • Dec 2020 - Jun 2021
    • Founder & Copywriter
      • Aug 2014 - Dec 2020

      Denver, Colorado, United States I write web copy that works for: -B2B finance (banks and fintech) -Industrial (construction and manufacturing) -Marketing agencies (digital, creative, and video)

    • United States
    • Banking
    • 1 - 100 Employee
    • Brand & Digital Marketing Strategist
      • Feb 2020 - Nov 2020

      Houston, Texas Area I manage marketing for Texas Citizens Bank. -$11.7 million in deposits generated from a single campaign (I did the creative, media buy, and worked with the team to accurately track) -Track and optimize marketing spend -Audit and vet marketing vendors -Develop marketing plans -Manage marketing interns -Curate and create content for social media channels -Develop internal and external newsletters -Write blog posts and make website updates -Manage PR relationships with… Show more I manage marketing for Texas Citizens Bank. -$11.7 million in deposits generated from a single campaign (I did the creative, media buy, and worked with the team to accurately track) -Track and optimize marketing spend -Audit and vet marketing vendors -Develop marketing plans -Manage marketing interns -Curate and create content for social media channels -Develop internal and external newsletters -Write blog posts and make website updates -Manage PR relationships with local news sources -Write and send press releases -Develop and carry out branding strategies -Collaborate with a creative agency to develop ad campaigns -Create reports and presentations (to monitor deposit rates and overall marketing) -Identify needs and develop strategies and agency briefs for other creative assets -Assist Operations with process improvement

    • Content Writer
      • Oct 2017 - Jan 2020

      Pasadena, Texas ✦ Worked with our director of marketing and a developer to replace the decade-old company website with a modern, more user-friendly web experience ✦Designed (no template), wrote, and launched a recurring eNewsletter for shareholders and customers. ✦ Develop and implement content strategies for website, blog, social media, internal communications, and print and digital ad campaigns; track and report campaign results ✦ Consistent content creation for blog, website, and… Show more ✦ Worked with our director of marketing and a developer to replace the decade-old company website with a modern, more user-friendly web experience ✦Designed (no template), wrote, and launched a recurring eNewsletter for shareholders and customers. ✦ Develop and implement content strategies for website, blog, social media, internal communications, and print and digital ad campaigns; track and report campaign results ✦ Consistent content creation for blog, website, and social media ✦ Manage web and social content, film and edit short videos for web, design digital and print ads (Adobe Creative Suite), promote internal and external events and activities (seminars, company parties, service projects, community outreach, etc.) ✦ Conduct internal training on communication/marketing software

    • United States
    • Marketing Manager
      • Jun 2017 - Oct 2017

      Galveston, Texas ✦ Optimized existing restaurant and fishing pier website SEO with metadata and improved layout for better traffic and user experience ✦ Managed and created content for website and social media pages; also responded to online reviews ✦ Promoted pier and restaurant at local events and created and distributed summer menus throughout island, created two additional WordPress landing pages and marketing material for new programs (Teach a Kid to Fish and Dauntless Voyager sailing… Show more ✦ Optimized existing restaurant and fishing pier website SEO with metadata and improved layout for better traffic and user experience ✦ Managed and created content for website and social media pages; also responded to online reviews ✦ Promoted pier and restaurant at local events and created and distributed summer menus throughout island, created two additional WordPress landing pages and marketing material for new programs (Teach a Kid to Fish and Dauntless Voyager sailing trips) ✦ Helped coordinate sponsorships, donations, and schedules for Teach a Kid to Fish school program; created promotional materials and marketed the program to local schools; booked all available days, 12 total summer classes over 2 month period Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Sep 2015 - Jun 2017

      Houston, Texas Area Headed up content creation (video, stage presentation, signage) for HPE Discover 2015 London and HPE Discover Las Vegas 2016 global events. Co-created seasonal #TheBloodyTruth mural and blood drive campaign concept. Specialized in presentation (PowerPoint and large events) creation for tech, food distribution, and oil industries. Wrote case study scripts for both tech clients and our award-winning creative agency work. Also developed brand guidelines and manifestos for several branding projects.

    • Junior Copywriter
      • Sep 2014 - Sep 2015

      Houston, Texas Area Creative problem solving, copywriting, editing, and proofreading (including legalese and brand consistency) for clients such as Sysco, Kensington, Belkin, Linksys, HP, etc.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Copywriter
      • Aug 2014 - Aug 2014

      Hired to pitch commercial ideas for Glasses.com.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Creative Intern - Copywriting
      • Jun 2014 - Aug 2014

      Richmond, Virginia Area Cooked up some spicy copy and helped conceptualize and produce RAC's "Tear You Down" music video in The Martin Agency's "Kitchen" internship program.

    • Student Research Analyst
      • Jan 2014 - Apr 2014

      ASB Brigham Young University Coded qualitative research (various student and alumni surveys) to better understand how to improve the BYU experience.

    • Freelance Blog Writer
      • Feb 2013 - Apr 2014

      P.O. Box 538 Franklin Square, NY 11010-0538 Wrote album reviews and approved scores for a New York-based music blog.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter/Account Planner
      • Jul 2012 - Apr 2014

      BYU, Provo Wrote content, conceptualized big ideas, helped construct surveys and ran statistics for accounts such as Taco Bell, KFC, Habitat for Humanity, Utah Film Commission, Awful Waffle, Marshmallow Munchies, Private Selection, Kisstixx, Klickn, etc.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Freelance PowerPoint Designer
      • Jan 2014 - Mar 2014

      Lehi, Utah Worked with Adobe speakers to get their presentations looking sharp for the Summit Marketing Conference.

    • United States
    • 1 - 100 Employee
    • Research Methods TA
      • Jan 2013 - Feb 2014

      Provo, Utah Area I created surveys in Qualtrics and ran the statistics via SPSS. I also assisted PR and Advertising students on how to use SPSS (statistic program) , Nuvi (social media analytic app), and Qualtrics (survey builder) to provide relevant information for their clients.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Research Assistant
      • Sep 2013 - Jan 2014

      Mckay School of Education Filtered through and coded secondary research data to better understand what research is currently being done on ethnic identity in middle schools. This process will allow us to properly approach the problem and formulate a relevant research question for our own research project.

    • Freelance Blog Writer
      • Apr 2013 - Sep 2013

      from home Wrote blog posts about emergency preparedness one summer.

    • United States
    • Hospitals and Health Care
    • Marketing and Communications Intern
      • Apr 2013 - Aug 2013

      I planned, managed, and carried out the clinic’s first annual Utah Rides for Cancer biking fundraiser. The event was an overall success despite a lack of budget, time, and committee. I was able to meet our desired goal while keeping our expenses to a minimum by working hard to get almost everything donated or given to us at cost value. While planning this event, I also updated clinic signage, created web/newsletter content, and carried out various other marketing duties for all clinic… Show more I planned, managed, and carried out the clinic’s first annual Utah Rides for Cancer biking fundraiser. The event was an overall success despite a lack of budget, time, and committee. I was able to meet our desired goal while keeping our expenses to a minimum by working hard to get almost everything donated or given to us at cost value. While planning this event, I also updated clinic signage, created web/newsletter content, and carried out various other marketing duties for all clinic departments. Show less

    • Assistant Account Executive/ Copywriter
      • Apr 2012 - Apr 2013

      BYU I managed company accounts by meeting regularly with managers and writing detailed advertising projects which I then assigned to designers. I also improved the way we did copy and conceptualization.

Education

  • Brigham Young University
    Communications, Advertising
    2010 - 2014

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