Experience

Influence Society

• France
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager, Team Leader

  • Jun 2023 - Present

  Paris et périphérie • Supervision du digital pour 40+ hôtels du moyen de gamme au luxe, dans 15 destinations • Management d'une équipe de 3 personnes • Reporting direct au fondateur

• Digital Marketing Manager

  • Jan 2022 - Jun 2023

  Paris Area, France Digital strategy: • Establish the digital and marketing strategies of clients • Design and implement 360° action plans • Measure, analyze and optimize the performance • Manage budgets and the achievement of objectives • Accompany hotel openings • Follow-up with the coordination and production teams to monitor action plans



Oetker Collection

• Germany
• Hospitality
• 100 - 200 Employee

• Marketing project manager

  • Jan 2018 - Jan 2022

  Paris Area, France Digital strategy: • Social Media: management of the Instagram, Facebook, WeChat and Sina Weibo editorial calendar • SEO & SEA: strategic coordination with the digital agency and budget management • CRM: design and distribution of CRM campaigns, database management • UX: optimising the UX of the group's websites (design, wireframes) • Steering of the website content strategy: selection, production and integration on the backoffice (CMS: Umbraco) Project management and… Show more Digital strategy: • Social Media: management of the Instagram, Facebook, WeChat and Sina Weibo editorial calendar • SEO & SEA: strategic coordination with the digital agency and budget management • CRM: design and distribution of CRM campaigns, database management • UX: optimising the UX of the group's websites (design, wireframes) • Steering of the website content strategy: selection, production and integration on the backoffice (CMS: Umbraco) Project management and international coordination: • Participation in the creation of the new Oetker Collection brand guidelines and their application on all media • Launch of new hotel websites • Creation, update, management of printing of materials for the corporate team (brochures, flyers, invitations...) • Coordination of international materials (translation, website, emailing, factsheet) Achievements : • Renewal of the group's brand guidelines • Opening of the Woodward Hotel in Geneva and Hotel La Palma in Capri: digital and print applications of the branding

• Digital marketing assistant

  • Jun 2017 - Dec 2017

  Paris Area, France Social media: • Production of contents for social networks (Facebook, Twitter, Instagram, Pinterest, YouTube, Google + and WeChat) • Publication and moderation of contents for social media Website: • Support for the construction of the new website • Updates of the website Emailing: • Development of emailing campaigns (use of Serenata software) • Reporting of emailing



Groupe Barrière

• France
• Travel Arrangements
• 1 - 100 Employee

• Marketing Assistant

  • Jul 2016 - Dec 2016

  Paris Area, France Social media and digital content: • Development and launch of an iPad application • Community management (LinkedIn, WeChat) • Creation of newsletters • Creation of media campaigns (e-advertising, press insertions) Print project : • Realization of marketing and commercial supports (brochures, flyers...) Achievements : • Creation of a marketing plan on the golf part for the year 2017 • Realization of a competitive benchmark on the MICE offer



Hôtel Plaza Athénée Paris

• France
• Hospitality
• 400 - 500 Employee

• Training in Pastry

  • Jan 2016 - Feb 2016

  Paris Area, France • Follow-up of recipes • Pastries design



Pierre Hermé Paris

• France
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Training in Pastry

  • Oct 2015 - Dec 2015

  Paris Area, France • Follow-up of recipes • Pastries design



L'Arbre à Café

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Purchasing Assistant

  • May 2015 - Aug 2015

  Paris Area, France Marketing : • Realization of benchmarks and market studies B2B and B2C • Product referencing on the website • Application and obtention of certifications (bio, biodynamic) Purchasing : • Optimization of purchasing budgets and supplier relations



Roland Garros

• Spectator Sports

• Sales Assistant

  • May 2014 - Jun 2014

  Région de Paris , France • Direct selling • Management of stock and products • Merchandising of a range of products • Contact with foreign customers and a work team (3 sales advisers in the store)



Gauthier Soho

• United Kingdom
• 1 - 100 Employee

• Internship in Pastry

  • Jun 2013 - Aug 2013

  London, Royaume-Uni • Creation and set up of desserts • Participation to the creation of the 2013 Summer desert menu



Moncler

• Retail Apparel and Fashion

• Sales Assistant

  • Jun 2012 - Aug 2012

  Région de Paris , France • Direct selling • Management of stock and products, merchandising of a range of products • Contact with the luxury industry, customers and a work team (10 sales advisers in the store)



LE TANNEUR & CIE

• France
• Apparel & Fashion
• 1 - 100 Employee

• Sales Assistant

  • Dec 2011 - Jan 2012

  Région de Paris , France • Direct selling, management of stock and products • Merchandising of a range of products • First contact with the luxury industry, customers and a work team (2 sales advisers in this shop)