Experience

ESG

• France
• Higher Education
• 200 - 300 Employee

• Marketing and communication Manager

  • Jan 2015 - Present

  Marketing and communication activities for ESG Business schools. Strategic marketing - Planning & budget management - Strategic diagnosis - Market research - Comms planning - Performance analysis Operational marketing - Project management - Digital project management (with Facebook, Instagram and Google ads) - CRM management (Dynamics) - Website management (conversion optimization) - Creation of events for prospective students and the industry (Open doors, exhibitions, conferences etc.) - Email campaign management - Creation of media plans - Loyalty activations for students: organisation of student events, re-inscription, work on the school's brand. -Research on student satisfaction (Satisfaction surveys, qualitative surveys, focus groups) - Social media planning and engagement Copywriting - Positioning and tone of the brand - Writing of editorial and web content - Following production of print and web supports/tools - Photography: Filming and supervision of visuals renewal Communication - Video: script, filming, interviews and supervision of the final cut.



Cap Events

• Project manager

  • Jan 2014 - Jul 2014

  - Strategic analysis - Coodinate web team to create a new website - Harmonize communication tools - Strategic analysis - Coodinate web team to create a new website - Harmonize communication tools



Idéepole

• Paris 9e

• Advertising coordinator

  • Aug 2011 - Feb 2013

  - Advertising coordinator for the ONISEP (etablishment under ministerial supervision - sales revenue : 1.3 millions€) - Respect the schedules and advertising production stages - Manage web and print advertising production - Advertising coordinator for the ONISEP (etablishment under ministerial supervision - sales revenue : 1.3 millions€) - Respect the schedules and advertising production stages - Manage web and print advertising production



Cigale Média

• Paris 16e

• Commercial in advertising

  • Sep 2010 - Jul 2011

  - Development of new clients - Sell advetising spaces - Follow up the advertising production - Development of new clients - Sell advetising spaces - Follow up the advertising production



the adDress

• France
• Advertising Services
• 1 - 100 Employee

• Cost controller assistant

  • Aug 2009 - Aug 2010

  - Budget approach in TV advertisement - Customer relation - Follow up on the billing - Budget approach in TV advertisement - Customer relation - Follow up on the billing



(Angleterre - Leicester)

• Leicester, United Kingdom

• Année de césure

  • Aug 2008 - Jul 2009



Agence de publicité - FORCE MOTRICE

• Orléans (45000)

• Assistant projet manager

  • Sep 2006 - Sep 2008

  - Assist on events organization - Assist on creative recommandations - Coordinate and follow up graphic team - Assist on events organization - Assist on creative recommandations - Coordinate and follow up graphic team