Experience

RPM

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Partnerships, Community Engagement and Advocacy

  • Sep 2021 - Present

  New York, New York, United States • Serves as a leading agency representative to Tony-Award winning clients such as Moulin Rouge! The Musical, Chicago, A Strange Loop, Slave Play, Hamilton, Take Me Out, Freestyle Love Supreme, and more • Procures new business with producing teams, investors, and key stakeholders, developing and presenting pitches with the agency’s Managing Partners • Forms relationships with LGBTQ+, Indigenous, Black, and women-focused advocacy groups to organize community programming, subsidized ticket… Show more • Serves as a leading agency representative to Tony-Award winning clients such as Moulin Rouge! The Musical, Chicago, A Strange Loop, Slave Play, Hamilton, Take Me Out, Freestyle Love Supreme, and more • Procures new business with producing teams, investors, and key stakeholders, developing and presenting pitches with the agency’s Managing Partners • Forms relationships with LGBTQ+, Indigenous, Black, and women-focused advocacy groups to organize community programming, subsidized ticket initiatives, and cross promotional social media content to enhance clients’ goals, values, and social positioning • Spearheads trail-blazing, scalable partnerships with brands such as Savage X Fenty, The Knot, The WNBA, and Care.com, resulting in millions of social media impressions, increased followers and direct ticket sales • Hired and rebuilt comprehensive Partnerships Marketing team after the 2020 Broadway shutdown • Leads Partnerships team to execute campaigns across multiple clients, developing various timelines, workflow practices, and milestones to maximize team efficiency • Collaborates cross departmentally with internal social, creative, media, production, data, and strategy teams • Sits on agency’s Operational Leadership Team, ideating on the long-term trajectory of the agency, new business strategy and agency culture

• Director of Community Engagement and Advocacy

  • May 2021 - Sep 2021

  New York, New York, United States



Sotheby's

• United States
• Artists and Writers
• 700 & Above Employee

• Diversity, Inclusion, & Community Consultant

  • Jan 2020 - Jul 2020

  • Established Sotheby's first DEIA Council • Revamped Sotheby's internal newsletter to focus on diverse staff voices and community-building content • Instituted the initiative to end the transaction of property related to American slavery within NY auctions and private sales • Assisted in the design of community-building programming in partnership with youth organizations such as Prep for Prep • Contributed to crisis communications for internal staff emails during events such as the… Show more • Established Sotheby's first DEIA Council • Revamped Sotheby's internal newsletter to focus on diverse staff voices and community-building content • Instituted the initiative to end the transaction of property related to American slavery within NY auctions and private sales • Assisted in the design of community-building programming in partnership with youth organizations such as Prep for Prep • Contributed to crisis communications for internal staff emails during events such as the George Floyd protests

• Marketing Manager

  • Feb 2019 - Jul 2020

  Greater New York City Area Responsible for creating and executing scalable marketing strategies, brand campaigns, events and partnerships for multiple product verticals including Chinese, South Asian, Latin American, African, Oceanic, Pre-Columbian, and Aboriginal Art, as well as support the execution of 360° marketing campaigns for Contemporary, Impressionist & Modern Art • Spearheaded culturally relevant and impactful marketing campaigns; examples include partnerships for Sotheby’s Asia Week with couture… Show more Responsible for creating and executing scalable marketing strategies, brand campaigns, events and partnerships for multiple product verticals including Chinese, South Asian, Latin American, African, Oceanic, Pre-Columbian, and Aboriginal Art, as well as support the execution of 360° marketing campaigns for Contemporary, Impressionist & Modern Art • Spearheaded culturally relevant and impactful marketing campaigns; examples include partnerships for Sotheby’s Asia Week with couture designer Guo Pei, the first Asian-born designer to become a guest member of the Chambre Syndicale de la Haute Couture, and Oscar-winning director of Pixar’s Bao, Domee Shi, the first woman to direct a Pixar short. Campaign activations included exhibition, VIP events, editorial, and cross-promotional social media initiatives • Developed strategic paid and unpaid media plan initiatives including print, digital, messaging, social, and radio for English, Mandarin, Japanese, and Spanish-speaking audiences; managed A&P budgets through to sale • Drove client acquisition by advising marketing initiatives for business-getting proposals and regional valuation events held in the U.S., Canada, Asia, and Latin America • Piloted auction marketing through to sale, including bilingual English and Mandarin exhibition design and salesroom enhancements • Liaised with business intelligence & channel managers to create post-sale reports on KPIs and metrics

• Associate Marketing Manager

  • May 2017 - Feb 2019

  Greater New York City Area



Derek Lam

• Production Coordinator

  • Aug 2016 - Apr 2017

  New York, New York Tracked sample production statuses and maintenance of WIP charts; bulk trim sourcing and development; placed bulk trim purchase orders on RLM; management of bulk trim, production fitting, PPS, and TOP sample invoices; maintained current records within Derek Lam 10 Crosby and Derek Lam Collection BOMs; piloted the launch and maintenance of Derek Lam Collection production tech packs with Italian, Asian, and domestic factories; model booking & coordination of Derek Lam Collection production… Show more Tracked sample production statuses and maintenance of WIP charts; bulk trim sourcing and development; placed bulk trim purchase orders on RLM; management of bulk trim, production fitting, PPS, and TOP sample invoices; maintained current records within Derek Lam 10 Crosby and Derek Lam Collection BOMs; piloted the launch and maintenance of Derek Lam Collection production tech packs with Italian, Asian, and domestic factories; model booking & coordination of Derek Lam Collection production fittings; performed quality control at domestic factories; monitored production status at domestic factories to enforce and negotiate key delivery dates Show less



DVF (Diane von Furstenberg)

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Product Development Coordinator

  • Oct 2015 - Jul 2016

  Greater New York City Area Division: Handbags and Accessories -Sourced materials through meetings with Italian, Spanish, and other international leather and fabric vendors -launched and managed development of all seasonal scarves and small leather goods with factories in China and Korea -developed seasonal line sheets for scarves and small leather goods -issued BOMs for all small leather goods -issued purchase orders for materials used in proto and market sampling processed and kept record of… Show more Division: Handbags and Accessories -Sourced materials through meetings with Italian, Spanish, and other international leather and fabric vendors -launched and managed development of all seasonal scarves and small leather goods with factories in China and Korea -developed seasonal line sheets for scarves and small leather goods -issued BOMs for all small leather goods -issued purchase orders for materials used in proto and market sampling processed and kept record of all invoices from vendors and factories -categorically tracked departmental expenses for seasonal budget reports -worked with Customer Service to facilitate repairs with factories for bags damaged while under the DVF warranty Show less



Global Brands Group (Member of Fung Group)

• Hong Kong
• Retail Apparel and Fashion
• 300 - 400 Employee

• Womenswear Designer

  • Aug 2014 - Oct 2015

  Greater New York City Area Brands Touched: Ellen Tracy, Nicole Miller, Adrienne Vittadini, Daisy Fuentes Liz Claiborne Issued color comments for lab dips and print strike-offs; sourced trims and notions; developed presentations for buyers’ meetings; PLM; management of sample production with domestic sample house; management of fabric library and new fabric development with overseas mills; researched and presented trends; recoloring of digital prints; sketched for sampling and CADS; assembled… Show more Brands Touched: Ellen Tracy, Nicole Miller, Adrienne Vittadini, Daisy Fuentes Liz Claiborne Issued color comments for lab dips and print strike-offs; sourced trims and notions; developed presentations for buyers’ meetings; PLM; management of sample production with domestic sample house; management of fabric library and new fabric development with overseas mills; researched and presented trends; recoloring of digital prints; sketched for sampling and CADS; assembled CAD boards Show less



Senegal Research Program

• Independent Researcher

  • Jun 2012 - Jul 2012

  Dakar & Touba, Senegal Selected for a six-week independent study in Senegal, mainly in the capital of Dakar but also in the holy city of Touba; conducted research on Senegalese fashion conventions, globalization, and their effect on the Senegalese identity; observed Dakar Fashion Week 2012; interviewed leading Senegalese designers (including Oumu Sy and Adama Paris,) university professors, and pedestrians in the city; apprenticed to local tailors; authored a paper on the research to be published in Washington… Show more Selected for a six-week independent study in Senegal, mainly in the capital of Dakar but also in the holy city of Touba; conducted research on Senegalese fashion conventions, globalization, and their effect on the Senegalese identity; observed Dakar Fashion Week 2012; interviewed leading Senegalese designers (including Oumu Sy and Adama Paris,) university professors, and pedestrians in the city; apprenticed to local tailors; authored a paper on the research to be published in Washington University's Spring Research Symposium 2013. Show less



Young Scientists Program at IIT

• Drawing Teacher

  • Jul 2011 - Jul 2011

  Chicago Taught a group of high schoolers basic principles of art, drawing techniques, and anatomy; developed lesson plans and large projects; organized and directed an exhibition of student work.