Experience

Essencia

• Switzerland
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Manager (fragrances)

  • Jan 2022 - Present

  Winterthur, Zurich, Switzerland Natural Fragrance, Swiss Design



Smart Media Agency

• Switzerland
• Business Content
• 1 - 100 Employee

• Marketing and Sales Project Manager

  • Aug 2020 - Aug 2021

  Zurich, Switzerland Content marketing and media agency. - Advising B2B and B2C brands and defining the best content marketing and paid media solutions aligned with their marketing strategy and goals. - Planning and managing the overall campaigns for different clients, including market research, creative plan, budget allocation, project milestones. - Ensuring the best coordination and relationships between clients, journalists, graphic designers, media owners and distributors. - Remaining updated the… Show more Content marketing and media agency. - Advising B2B and B2C brands and defining the best content marketing and paid media solutions aligned with their marketing strategy and goals. - Planning and managing the overall campaigns for different clients, including market research, creative plan, budget allocation, project milestones. - Ensuring the best coordination and relationships between clients, journalists, graphic designers, media owners and distributors. - Remaining updated the different Swiss print, digital and social media in terms of market, target, cost structures, design, time schedules. Show less



La Prairie Switzerland

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Global Brand Development

  • Feb 2019 - Feb 2020

  Zürich Area, Switzerland Swiss luxury skincare brand, belongs to Beiersdorf Group. - Led the development of all the assets and materials for the launch campaign, in partnership with the 360, creative and technical teams. - Managed the creative, packaging and formula briefings for the development of a night treatment innovation. - Contributed to the brand management with strategic reflexion on the luxury & digital retail experience. - Coordinated the adaptation of 3 major international launches for the… Show more Swiss luxury skincare brand, belongs to Beiersdorf Group. - Led the development of all the assets and materials for the launch campaign, in partnership with the 360, creative and technical teams. - Managed the creative, packaging and formula briefings for the development of a night treatment innovation. - Contributed to the brand management with strategic reflexion on the luxury & digital retail experience. - Coordinated the adaptation of 3 major international launches for the Chinese market with the local teams. - Performed market researches and competitive analyses to support strategic product development. Show less



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Development

  • Jan 2018 - Dec 2018

  Geneva Area, Switzerland French masstige skincare brand, belongs to L’Occitane Group. - Participated in the development of the first premium fragrance collection in partnership with Pierre Hermé and Chalhoub Group. - Contributed to the development of a hair multi-masking product, an innovation allowing personalised hair treatment. - Involved in a 4-month cross-team project to develop innovative millennial-centric concepts; 5 initiatives presented to top-management. - Produced 360 materials to guide the… Show more French masstige skincare brand, belongs to L’Occitane Group. - Participated in the development of the first premium fragrance collection in partnership with Pierre Hermé and Chalhoub Group. - Contributed to the development of a hair multi-masking product, an innovation allowing personalised hair treatment. - Involved in a 4-month cross-team project to develop innovative millennial-centric concepts; 5 initiatives presented to top-management. - Produced 360 materials to guide the local teams with the implementation of the campaign. - Analysed sell-out results of 3 launches and performed a comprehensive competition analysis with results shared in a monthly newsletter. Show less



DUVELLEROY

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Retail Marketing and Business Development Assistant

  • Jul 2017 - Jan 2018

  Paris Area, France French start-up specialized in luxury hand-fan, founded in 1827. - Built a business plan proposal for the local and international distribution growth by developing the in-store and online retail channels. - Defined and executed the digital plan with an external agency for the e-store, social media and advertisement implementation. - Managed the commercial development with B2B clients and developed the retail customer experience in-store. - Performed monthly sell-in and sell-out… Show more French start-up specialized in luxury hand-fan, founded in 1827. - Built a business plan proposal for the local and international distribution growth by developing the in-store and online retail channels. - Defined and executed the digital plan with an external agency for the e-store, social media and advertisement implementation. - Managed the commercial development with B2B clients and developed the retail customer experience in-store. - Performed monthly sell-in and sell-out analyses to support the business strategic plan. Show less



DuPont

• United States
• Manufacturing
• 700 & Above Employee

• Cosmetic Packaging Marketing Assistant

  • Aug 2013 - Oct 2013

  La Défense, Paris Area, France American global chemical company in automotive, healthcare, electronics and industrial. - Participated in the packaging development for La Vie Est Belle with Lancôme. - Built a marketing report on the high-end cosmetic packaging competition, enriched with key contacts from the Luxe Pack Monaco trade show. - Provided research results and recommendations on the potential use of an innovative patented material.



IUT Annecy

• France
• Higher Education
• 1 - 100 Employee

• Junior Market Research Consultant

  • Sep 2012 - Jun 2013

  Annecy - Successfully achieved a one-year business research and study for a communication agency in Annecy, France as part of studies at University of Savoy. - Analysed the brand image and identity after a change in its business activity and name. - Collected 55 potential clients interested in the agency new services.



MARIONNAUD

• France
• Retail
• 700 & Above Employee

• Sales Assistant

  • Dec 2012 - Feb 2013

  Neydens - Implementation of merchandising plans, shelf space organization, retail space enhancement - Customer management, provision of customized advice - Participation to the weekly sales objectives: higher sales target achieved than expected