Senior Programmatic Trader

• Sep 2023 - Present

Programmatic Trader

• Feb 2022 - Oct 2023

Programmatic Advertising Intern

• Jun 2021 - Aug 2021

Digital Marketing Coordinator

• Jul 2018 - Jul 2019

• Developed and implemented SEO strategy; conducted keyword research and coordinated optimization of web pages • Analyzed data from 27 digital marketing channels and company website; delivered and presented campaign reports to assess performance and track progress • Managed Eataly Downtown social media channels (Instagram, Facebook, Twitter); created content and planned editorial calendar; assessed customer response metrics • Streamlined reporting process by developing analytics dashboards containing key metrics for each store • Introduced Google My Business strategy, managed day-to-day operations for all 12 listings Show less

International Center Student Council (ICSC)

• Sep 2016 - Sep 2017

• Lead 2 social events with 30+ attendees to engage students, collect feedback, and strengthen the sense of community among European students • Planned and coordinated 2 events with 100+ attendees • Facilitated effective communication between the international student body and the university through surveys and written proposals • Identified and discussed problems affecting international students to devise possible solutions • Designed 3 surveys to collect feedback from students; evaluated responses as a team to support the decision-making process Show less

Marketing Intern

• Jun 2017 - Aug 2017

• Produced comprehensive KPI reports for past digital advertising campaigns; presented findings to senior management to inform future marketing strategies • Executed SEO strategy by curating website content with team of 10 interns; conducted keyword targeting research and published 20+ blog posts • Processed data from 500+ restaurants to identify business partnership opportunities • Produced comprehensive KPI reports for past digital advertising campaigns; presented findings to senior management to inform future marketing strategies • Executed SEO strategy by curating website content with team of 10 interns; conducted keyword targeting research and published 20+ blog posts • Processed data from 500+ restaurants to identify business partnership opportunities

Summer Intern

• Jun 2016 - Aug 2016

• Assisted in the development of "Generazione Altruista", a new branch of the organization focused on a younger target audience • Designed web pages, supported social media strategy, and helped brainstorm ideas to increase growth and reach • Composed monthly newsletter; crafted in-brand content to deliver on-target messaging and drive customer engagement • Planned and developed new content for use across multiple digital platforms (website, Facebook, email newsletters) • Assisted in the development of "Generazione Altruista", a new branch of the organization focused on a younger target audience • Designed web pages, supported social media strategy, and helped brainstorm ideas to increase growth and reach • Composed monthly newsletter; crafted in-brand content to deliver on-target messaging and drive customer engagement • Planned and developed new content for use across multiple digital platforms (website, Facebook, email newsletters)