Experience

Holbæk Art

• Denmark
• Artists and Writers
• 1 - 100 Employee

• • Apr 2023 - Present

• • Sep 2021 - Present



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• • Jun 2021 - Present

• • Apr 2022 - Jun 2023

  PR, Newsroom & Brand Activation Manager

• • Sep 2018 - Jun 2021

  At adidas I'm part of the Nordic Newsroom and EIM team. I'm responsible for our public relations within artists, influencers, opinion leaders, creators and local media. In addition, I'm heading up our local content production, interpreting global campaigns with a local relevant execution. I'm working closely with our local Sport Marketing and Omni team on key campaigns and product launches together we are managing campaign strategies and executions cross categories and departments securing a consistent exposure with partners, influencers, stores and athletes.I'm beyond grateful working with adidas where I'm not only developing my professional and corporate skills but also have the opportunity and space to progress within my personal journey thanks to a valuable leadership framework (the 3C's) and inspiring managers in the Nordic organization.Feel free to scroll through my LinkedIn posts for my highlights so far within my time at adidas. Show less



HON (Her Online Network)

• Sweden
• Computer Networking Products
• 1 - 100 Employee

• • Oct 2020 - Jun 2021

  Heading up the Copenhagen HON community as City Leader meaning engaging the core team, leading the local growth and development and being present among our members. With a direct report line to HON HQ I'm responsible for keeping the Copenhagen community in line with our global visions and values.

• • Jul 2020 - Oct 2020

  HON (Her Online Network) is a community of women who value authenticity, empathy and genuine connection - a global movement by women for women holding the space to learn from and support one another professionally.I'm proud to be a part of the HON (Her Online Network) and to operate as the local ambassador.



Agentur V GmbH

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant

  • 2017 - Aug 2018

  Agency V was a Nordic PR and communication agency founded by two visionary marketers. I spent one year at the Copenhagen office consulting our clients within local PR and media strategies, influencer campaigns, fashion shows and events. Looking back at the time with team Agency V, I'm especially proud of the influencer activations we did with the high street fashion giant WEEKDAY and the premier fashion show production we did for MYKKE HOFMANN during Copenhagen Fashion Week SS19. We also managed to position Timberland and their heritage in the local media and influencer scene with a fashion week breakfast, influencer campaigns and print advertising. Besides insightful learnings and remarkable results I have with Agency V gained a strong network and co-workers who became friends - and last but not least I developed my personal skills and pushed my comfort zone further. Show less



Samira Kudsk PR

• Denmark
• Public Relations and Communications Services
• 1 - 100 Employee

• • May 2016 - Aug 2017

  As a Brand Advisor I received more responsibility with each client. We as an agency developed together with the industry hence I also got the change to create the future service strategy for Samira Kudsk PR offering our clients event planning, influencer campaigns, creative direction and press material productions. I'm looking back at my time at Samira Kudsk PR with gratitude, strong portfolio cases and a friend and mentor for life in Samira.

• • Apr 2014 - May 2016

  Samira Kudsk is the founder and owner of the PR agency in the same name specialized within interior. I was her first employee and on my first day we moved the office from her private apartment to an official office and showroom and from that day the journey took off. Samira became my 'great teacher' and she took me under her wings.We managed public relations, media plans and copy writing for our clients among others Eva Solo, ECCO, BoConcept, MadeByHand, Fired Earth and Duravit.



The Fashion Edition

• Copenhagen, Capital Region, Denmark

• Fashion Editor

  • May 2015 - Apr 2016



Aller Media Denmark

• Denmark
• Media Production
• 300 - 400 Employee

• Fashion Assistant at IN

  • Oct 2013 - Apr 2014



Tiger Of Sweden, SAND, Georg Jensen

• Denmark

• Sales Assistant

  • Apr 2007 - Sep 2013

  My first job was in retail and it continued during High School and my sabbatical year. Working as a sales assistant were some important and educational years for me where I developed social, service and business understanding. During my various retail jobs I have met empowering business owners and Store Managers who had a major impact on my professional as personal journey. The main skill I have taken with me - is holding on to an attitude of service and I believe it will break the pressure we tend to put on ourselves, and give us room to move from self-importance to a sense of genuine purpose professionally as private. Additional, working in retail also learned me general communication skills and customer reading - both skills I still practice and develop. Show less



Anne Stine Bae

• Copenhagen, Capital Region, Denmark

• Assistant Stylist

  • Jun 2010 - Jun 2012