Experience

CAIA Cosmetics

• Sweden
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of Communications & Influencer Marketing

  • Oct 2022 - Present

  I lead the growth-focused, passionate and high-performing influencer marketing and PR team at CAIA Cosmetics – Northern Europes fastest growing DTC beauty company. We set market entry plans focused on 360 visibility and brand building – innovative and in-house produced events, yearly ambassador activations and partnerships with high profile international media. Our focus is growth and sales – but always within the CAIA world. We never compromise our brand and our values and we are in it for the long run. While my focus is on the commercial side, I am also responsible for corporate and crisis communication, as in all my previous roles the past ten years.



Daniel Wellington

• Sweden
• Retail Luxury Goods and Jewelry
• 300 - 400 Employee

• Global Head of Communications & Social Media

  • Apr 2021 - Sep 2022

  - Global PR Strategy- Global Social Media Strategy- Global Social Commerce Strategy- Global Influencer Marketing Strategy- Global Ambassador & Celebrity Strategy- Global Corporate Communication Strategy (external, internal, crisis management)- Global Partnerships

• Head of Global Communications

  • Jan 2020 - Apr 2021

  Me and my team are managing:- Global PR Strategy with a focus on celebrity & ambassador programs- Global Influencer Marketing Strategy- Global Corporate Communication Strategy (external, internal, crisis management) - Social Commerce - Global Partnerships

• Global Head Of Public Relations

  • Aug 2019 - Jan 2020

  Responsible for all external communication of Daniel Wellington in more than 55 markets, organized by 20 global offices. Global press contact.



Perfect Day Media AB Company Group

• Stockholm, Sweden

• Director Of Public Relations

  • Aug 2017 - Jul 2019

  Overall responsible for the communication of the company group – Perfect Day Media, HannahAmanda.com, Daisy Grace and its spokespersons. Also responsible for PR clients, internal influencers and celebrities, all press related to the owners as well as all communication regarding podcasts and productions, collection launches etc. Part of the management team of the company groups three companies and reporting to CEO. Overall responsible for the communication of the company group – Perfect Day Media, HannahAmanda.com, Daisy Grace and its spokespersons. Also responsible for PR clients, internal influencers and celebrities, all press related to the owners as well as all communication regarding podcasts and productions, collection launches etc. Part of the management team of the company groups three companies and reporting to CEO.



GANT

• Sweden
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Brand Manager

  • Feb 2017 - Jul 2017

• Global Head of Public Relations & Social Media

  • Aug 2016 - Feb 2017

• Global PR Manager

  • Jan 2015 - Jul 2016

  Managing all global PR initiatives as well as being the HQ PR contact for all 70 markets globally, reporting to and working closely with Head of Global PR & Social Media

• Global PR Coordinator

  • Aug 2014 - Mar 2015

  Responsible for coordinating all global PR initiatives and the main HQ PR contact for all 70 markets globally, reporting to both Global Marketing Director (HQ) and Global PR manager (NYC office).• Global PR strategy together with Global PR Manager• Manage all global PR initiatives/projects with Global PR Manager • Come up with ideas, plan, coordinate, agency choice, execution, follow-up• Coordinate global PR events with local partners, prepare spokespersons and travel with spokespersons• Daily PR strategic advice and support to all global markets – interview requests, interview angles, spokespersons strategy, VIP and event guidelines etc.• Manage Global PR Budget with Global PR Manager• Secure brand looks• Manage global PR buy• Global PR agency contact• Interview coordination, oversee and review all interview requests• PR guidelines for store openings, bloggers, VIP wardrobing, etc• Event recaps• Manage seasonal press releases with agency• Manage/write general company information press releases• Licensee press releases and press material• Social media co-lab with digital• Oversee look book shoot• PR newsletter • Handle media training and press images for spokespersons• NYFW global press coordination• Plan and execute PR workshops • Maintain relationship with all partners PR contacts • Manage product pushes on a case-by-case bases

• Global Creative Director Coordinator

  • Feb 2013 - Sep 2014

  Right hand to GANT global Creative Director, covering all areas of the creative work – from design (Women's, Men's, Kids, Home, Eyewear, Footwear, Time) to Marketing, PR & VM/Store Concept as well as business and management projects and the coordination between the Design, Marketing & Sales departments.

• PR & Social Media Coordinator, Sweden

  • Dec 2011 - Feb 2013

  Strategic PR workPress contactPress eventsPress releasesSocial mediaInternal communicationsExternal communicationsMarketing activities connected to PRAmbassador's/VIP WardrobingSponsoringBusiness intelligence



The Royal Court of Sweden

• Sweden
• Civic and Social Organizations
• 1 - 100 Employee

• Stylist

  • 2011 - 2016



RMPR

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Head Of Digital/Influencers

  • Feb 2010 - Dec 2011

  Overall responsibility for all fashion, beauty and luxury clients digital PR, with a focus on influencers and social media. The agency's social media and influencer/blogger expert. Overall responsibility for all fashion, beauty and luxury clients digital PR, with a focus on influencers and social media. The agency's social media and influencer/blogger expert.



Rodeo Magazine

• Sweden
• Book and Periodical Publishing
• 1 - 100 Employee

• Beauty & Fashion Editor

  • Aug 2009 - Apr 2010

  Editor and reporter at Sweden's then leading digital fashion website. Deputy Editor-in-Chief. Editor and reporter at Sweden's then leading digital fashion website. Deputy Editor-in-Chief.