SEM Specialist

• Apr 2023 - Present

SEO Specialist

• Jun 2022 - Apr 2023

SEO Analyst

• Dec 2018 - Jun 2022

Digital Marketing Apprentice

• Nov 2018 - Jan 2019

Digital Marketing Intern

• May 2018 - Oct 2018

Work with the team on various campaigns and digital marketing projects that include social media, marketing strategy, brand building, analytics, content calendar building, and generally be present for meetings and pitches to clients. • Research and analyze client’s current digital marketing channels by using Google Analytics and online research to be able to identify areas of opportunity, create personas, customer journeys, and content calendars. • Manage social media accounts for Conception Hub, create and design high-quality content, engage with followers and track performance on a weekly basis. • Prepare and design documents, reports, and presentations for executive meetings and pitches. • Create, design and optimize Wordpress and Squarespace websites. • Execute SEO and content optimization strategies by searching high-performing keywords, perfecting blog and website structure, link building, meta tags, and evaluating top competitors efforts. Show less

Instagram Manager

• Apr 2018 - Aug 2018

The Hultian is the official Hult student magazine created by students for students. We aim to inspire and educate our readers on how to become a global leader by providing them with everlasting connections and support when we’re continents apart • Build and maintain on-brand Instagram platform for The Hultian • Create original and quality content • Develop an editorial calendar to coordinate publishing schedules • Engage with friends, fans, and followers • Analyze on a weekly basis performance metrics. Show less

Hult Business Challenge

• Jan 2018 - Mar 2018

Masters of International Marketing final project. Team placed first with recommended solution for “How can Panera Bread build a relationship with Generation Z”; total of 15 teams competing. • Executed a marketing plan and presented to a panel of external judges - Scott Nelson, Vice President, Marketing at Panera; Robert Passanisi, SVP, Strategy at Panera; and Rob Cohen, Cafe Strategy & Insights Sr. Manager at Panera • Performed primary and secondary market research to develop a new marketing strategy • Customer research and insights • Designed presentations and other visuals. Show less

Volunteer Marketing Manager

• Jan 2016 - May 2016

Worked alongside 20+ students in this non-profit organization whose mission is to fight against food waste. • Collaborated in the implementation of the ReFood Coimbra Project by distributing food to families in need and brainstorming strategies to increase project visibility in the community. • Increased brand awareness, by helping plan events and having a social media presence. • Developed planning and teamwork skills by collaborating with different subject matter groups towards a common mission. Show less