Experience

Grupo Garnier

• United States
• Advertising Services
• 1 - 100 Employee

• Commercial Director, PR Agency El Salvador

  • May 2021 - Present



Mujer de Compras

• El Salvador

• Owner / Marketing & Purchases

  • May 2013 - Apr 2021

  o Mujer de Compras is a Colombian merchandise store that has been created following the global trend of concept stores: “A lot of design under the same roof”. o Corporate responsibilities: Employee recruitment, payrolls, point of sale supervision, inventory control and financial planning. o Purchases: Along with my partner, we are constantly searching for new suppliers in order to offer the newest fashion trends. o Social Media Management: Responsible for the guidelines regarding feeds and stories to create an alternate sales channel, FAQs and share our new products and fashion trends.



195 Handbags

• Bogota,D.C., Capital District, Colombia

• Owner / Marketing & Sales

  • Jun 2010 - Jul 2012

  o Family business which is engaged in the manufacture, design and marketing of luxury handbags made from recycled tires. Offering a high quality bag which is friendly to the environment. o Together with my partner we develop the designs of the handbags, achieving highly creative designs to meet the needs of a changing and demanding market, which seeks to balance quality, creativity, costs and trends. o In charge of the brand development as well responsible of its advertising. o Family business which is engaged in the manufacture, design and marketing of luxury handbags made from recycled tires. Offering a high quality bag which is friendly to the environment. o Together with my partner we develop the designs of the handbags, achieving highly creative designs to meet the needs of a changing and demanding market, which seeks to balance quality, creativity, costs and trends. o In charge of the brand development as well responsible of its advertising.



Omnicom

• Advertising Services
• 700 & Above Employee

• Executive Director - Bi3

  • Sep 2010 - Apr 2011

  o Bi3 is a OmiCom Group division which focuses on market research (same communication group of BBDO El Salvador) o Responsible for opening and administrate the business unit for OmniCom Group in El Salvador, which involved market research though innovative ways of data recollection. o Responsible for commercializing, developing and implementing the different tools of the business partner, GKL Miami, in El Salvador. o Settled the main IP project which involved a continuous study, designed to obtain reliable measures of media consumption and general preferences in the market. This study was sponsored by the media of El Salvador.



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Brand Manager

  • Oct 2007 - Aug 2010

  o Identify business opportunities to issue recommendations for our clients, acting as a business partner. o Responsible to make every brand of my group profitable. o Understand clearly every need of our clients and their brands, so we can communicate them to the rest of the team. o Analyze frequently every Brand indicator and sales numbers in search of opportunities and possible actions. o Encourage team work and constant training and development of subordinates empowering leadership skills, strategic thinking and creative ideas. o Corporate account biding strategy for Digicel and Scotiabank El Salvador.o Other brands: Grupo RAF, Scotiabank El Salvador, Publicar, Grupo Roble El Salvador; Central America & Colombia (Shopping Centers and House Development), PEPSI El Salvador, PEPSICO Interamericana, St Jacks, Wendys.

• Brand Executive

  • Mar 2005 - Sep 2007

  o Brands: Mariposa El Salvador (Pepsi, 7 Up, Gatorade, Mirinda, Adrenaline Rush), PEPSICO Interamericana and International, Freund, Pizza Hut Latin America and Caribbean (YUM International - 17 countries), Grupo Roble Regional (Shopping Centers and House Development, Central America and Colombia).o Advertising campaigns for the mentioned brands, based on international standards that maximize resources and surpass goals.o Working as a team we used BBDO tools to discover the value of our brands as a strategic asset and competitive advantage as a primary source of the company. One of our main goals is to focus on brand attributes to identify personality, positioning and brand equity.o Management of the trademark system to achieve synergy, to adapt to a constantly changing environment, and leverage brand assets into new markets and products.



Burger King®

• Dominican Republic
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager

  • Jun 2002 - Feb 2005

  o Development of marketing plans to support expansion ideas, involving demographic changes and increasing historical sales from 1% to more than 6% per year. o Increase alliances with local firms to strengthen brand recognition and market penetration in key market segments. Key suppliers: Coca Cola, Citi Bank, Multicinema, and others. o Marketing budget management and visual merchandising coordination following the BK Corp alignments. o Development of marketing plans to support expansion ideas, involving demographic changes and increasing historical sales from 1% to more than 6% per year. o Increase alliances with local firms to strengthen brand recognition and market penetration in key market segments. Key suppliers: Coca Cola, Citi Bank, Multicinema, and others. o Marketing budget management and visual merchandising coordination following the BK Corp alignments.