Experience

SAMY Alliance
• Spain
• Advertising Services
• 1 - 100 Employee
• Global Cases and Awards Coordinator

  • May 2023 - Present

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• Germany
• IT Services and IT Consulting
• 100 - 200 Employee
• Spain Marketing Manager

  • Nov 2022 - May 2023


DiDi

• China
• Technology, Information and Internet
• 700 & Above Employee

• Driver Marketing Lead South Cone

  • Mar 2022 - Nov 2022

  - Led big brand campaigns research, creation and launch for Argentina, Perú and Chile markets.- Developed a team of three located in the different countries of the South Cone region.- Led research and concept creation for the Moto Service, innovating completely with a new category in the ride hailing market.- Implemented the first ever brand campaign directed to Drivers achieving a better perception in both sides of the marketplace while growing in brand metrics.- Budgeting and strategy creation of the yearly marketing plan for Chile, Peru and Argentina Show less

• Sr Marketing Analyst

  • May 2021 - Mar 2022

  - Regionalized and implemented global marketing campaign to fit Argentinian Market increasing Unaided Brand Awareness and Consideration significantly.- Created and implemented campaign for America Cup.- Responsible for analyzing and improving ATL and digital media plans to find the correct share of investment to increase efficiency of the marketing budget.- Led the hiring process and onboarding of a new social media agency and reformulated the social media strategy.- Created and tested product marketing lifecycles to increase passenger and driver engagement. Show less

• Argentina Driver Center Manager

  • Aug 2020 - May 2021

  - Lauched Buenos Aires and La Plata.- Created a community of driver advisors to gather insights directly from customers.- Owned the acquisition funnel for drivers keeping acceptance above 70%- Opened two attention offices with a team of 10 that provided service with 95% of CSAT



BePretty

• Advertising Services
• 1 - 100 Employee

• Corporate Client Experience Manager

  • Mar 2020 - Aug 2020

  - Product management and coordination of frontend, backend and design teams to develop new features.- Testing and reporting on new features and improvements.- Responsible for the software usage goals of the C.E managers in Chile, Colombia, Argentina and Mexico. Churn rate decrease from 5% to 2% in 2020.- Creation of a partner help center to help with onboarding and best practices for the product. 10% of new monthly accounts are now digitally onboarded.

• Country Marketing Manager México

  • Feb 2019 - Mar 2020

  - Partnership development with corporate brands such as BBVA- Development of inbound strategies for lead generation.- Paid performance management with an average ROI of 6.1

• Client Experience Expert

  • Apr 2018 - Feb 2019

  -Account management of over 100 clients.-Churn descent of 5% to 2%

• Sales Executive & Community Manager

  • Aug 2017 - Apr 2018

• Sales and Marketing Assistant

  • Feb 2017 - Aug 2017


Asociacion de Graduados de la Universidad de San Andres (AGUdeSA)
• Argentina
• Civic and Social Organizations
• 1 - 100 Employee
• Online Community Manager

  • Aug 2016 - Dec 2016