Camila Amaya-Castro

CEO at rocStar
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • French Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Dutch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Limited working proficiency
  • Danish Elementary proficiency

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Nicolas BAILLY

Camila m'a été d'une aide précieuse dans la conception d'une présentation stratégique. Son accompagnement a été très efficace et son analyse sans concession. Son approche systémique et sa capacité à nourrir le projet m'ont permis d'être pertinent et d'avoir de l'impact. Merci Camila !

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Experience

    • France
    • Consumer Goods
    • 1 - 100 Employee
    • CEO
      • 2015 - Present

      Innov'Blue, based in Paris, is the creator of the brand "rocStar - More Than Paper", a pioneer and expert in all solutions MINERAL PAPER (also known as stone paper). Innov'Blue is also expert in Systemic Innovation, a systemic approach for companies and the way to innovate. With its unique characteristics, mineral paper is a great Premium and Sustainable alternative to paper and paper-like products (PP, PVC). From a larger perspective, Innov'Blue is committed to building a… Show more Innov'Blue, based in Paris, is the creator of the brand "rocStar - More Than Paper", a pioneer and expert in all solutions MINERAL PAPER (also known as stone paper). Innov'Blue is also expert in Systemic Innovation, a systemic approach for companies and the way to innovate. With its unique characteristics, mineral paper is a great Premium and Sustainable alternative to paper and paper-like products (PP, PVC). From a larger perspective, Innov'Blue is committed to building a longer-lasting economy, one that generates revenue and employment and produces competitive products. One of our main strengths is our highly complementary experiences: strategic, human, technical and operational. Our actions are based on our systemic way of thinking and acting. Due to a deep understanding of the challenges we increasingly face, we continuously strive to innovate - from both an economic and sustainability point of view and thanks to our up-to-date knowledge of innovation, solutions and standards. We are specialized in the Blue Economy, the Circular Economy and are continuously inspired by Nature and Science, especially through the works of professors Fritjof Capra, Luigi Bistagnino, Francisco Varlea, Lynn Margulis and more. Show less Innov'Blue, based in Paris, is the creator of the brand "rocStar - More Than Paper", a pioneer and expert in all solutions MINERAL PAPER (also known as stone paper). Innov'Blue is also expert in Systemic Innovation, a systemic approach for companies and the way to innovate. With its unique characteristics, mineral paper is a great Premium and Sustainable alternative to paper and paper-like products (PP, PVC). From a larger perspective, Innov'Blue is committed to building a… Show more Innov'Blue, based in Paris, is the creator of the brand "rocStar - More Than Paper", a pioneer and expert in all solutions MINERAL PAPER (also known as stone paper). Innov'Blue is also expert in Systemic Innovation, a systemic approach for companies and the way to innovate. With its unique characteristics, mineral paper is a great Premium and Sustainable alternative to paper and paper-like products (PP, PVC). From a larger perspective, Innov'Blue is committed to building a longer-lasting economy, one that generates revenue and employment and produces competitive products. One of our main strengths is our highly complementary experiences: strategic, human, technical and operational. Our actions are based on our systemic way of thinking and acting. Due to a deep understanding of the challenges we increasingly face, we continuously strive to innovate - from both an economic and sustainability point of view and thanks to our up-to-date knowledge of innovation, solutions and standards. We are specialized in the Blue Economy, the Circular Economy and are continuously inspired by Nature and Science, especially through the works of professors Fritjof Capra, Luigi Bistagnino, Francisco Varlea, Lynn Margulis and more. Show less

    • France
    • Business Consulting and Services
    • Founder
      • Jan 2021 - Present

      Innovation strategies adapted to a changing world We support companies to better understand the complexity of their current challenges. We explore the consequences of this complexity for the organisation and its relationships within the industry and among the stakeholders. By analysing and reviewing your company’s vision and strategy, we offer support in its development and implementation through innovation. Innovation strategies adapted to a changing world We support companies to better understand the complexity of their current challenges. We explore the consequences of this complexity for the organisation and its relationships within the industry and among the stakeholders. By analysing and reviewing your company’s vision and strategy, we offer support in its development and implementation through innovation.

    • France
    • Higher Education
    • 1 - 100 Employee
    • Enseignante
      • Mar 2022 - Present

      Teaching Master degree students in Innovation, Management and Business Models. Teaching Master degree students in Innovation, Management and Business Models.

    • France
    • Research Services
    • 1 - 100 Employee
    • Associate Partner, Member of Strategic Committee and Co-Responsable Training Programmes
      • Nov 2020 - Present

      La Fabrique du Futur & Co. defines itself as an operational “think network” about future trends, foresight and innovation. Our collective's mission is to bring about desirable and positive futures and to contribute to the emergence of a new civilization. La Fabrique du Futur & Co. defines itself as an operational “think network” about future trends, foresight and innovation. Our collective's mission is to bring about desirable and positive futures and to contribute to the emergence of a new civilization.

    • France
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Membre active du collectif d'entrepreneurs engagés #WA4E | Animation communauté
      • Jan 2022 - Mar 2023

    • Austria
    • Civic and Social Organizations
    • Board member of Global Association of SOL communities
      • Jan 2017 - Sep 2021

      Vice-Chair and Board member of the Global Association of SOL Communities (GASC) and Member to SOL France SOL - Society for Organizational Learning - was founded in 1997 by Peter Senge (MIT) Vice-Chair and Board member of the Global Association of SOL Communities (GASC) and Member to SOL France SOL - Society for Organizational Learning - was founded in 1997 by Peter Senge (MIT)

    • President and co-founder
      • Apr 2014 - Jul 2021

      Association to promote Blue Economy driven initiatives, start-ups, projects. International speaker - entrepreneurship and Blue Economy Editor of Blue Economy inspired Fables - bilingual book printed on stone paper: "Gunter's Fables" - "Les Fables de Gunter" 2nd edition - November 2015 - http://www.lesfablesdegunter.fr - The first 5 of Gunter's fables available in the french language - First book in the french language printed on Stone Paper Co-Founder of the… Show more Association to promote Blue Economy driven initiatives, start-ups, projects. International speaker - entrepreneurship and Blue Economy Editor of Blue Economy inspired Fables - bilingual book printed on stone paper: "Gunter's Fables" - "Les Fables de Gunter" 2nd edition - November 2015 - http://www.lesfablesdegunter.fr - The first 5 of Gunter's fables available in the french language - First book in the french language printed on Stone Paper Co-Founder of the Mushroom Learning Network - A Europe-wide network to empower entrepreneurs who grow oyster-mushroom on waste, particularly coffee grounds. "From waste reduction to food production" (RotterZwam). Show less Association to promote Blue Economy driven initiatives, start-ups, projects. International speaker - entrepreneurship and Blue Economy Editor of Blue Economy inspired Fables - bilingual book printed on stone paper: "Gunter's Fables" - "Les Fables de Gunter" 2nd edition - November 2015 - http://www.lesfablesdegunter.fr - The first 5 of Gunter's fables available in the french language - First book in the french language printed on Stone Paper Co-Founder of the… Show more Association to promote Blue Economy driven initiatives, start-ups, projects. International speaker - entrepreneurship and Blue Economy Editor of Blue Economy inspired Fables - bilingual book printed on stone paper: "Gunter's Fables" - "Les Fables de Gunter" 2nd edition - November 2015 - http://www.lesfablesdegunter.fr - The first 5 of Gunter's fables available in the french language - First book in the french language printed on Stone Paper Co-Founder of the Mushroom Learning Network - A Europe-wide network to empower entrepreneurs who grow oyster-mushroom on waste, particularly coffee grounds. "From waste reduction to food production" (RotterZwam). Show less

    • Spain
    • Civic and Social Organizations
    • Co-founder
      • Apr 2020 - Jul 2020

      With the pandemic hitting in 2020 which has tremendously shaken the world’s life and habits, “Bridging Foundations for a LiveAble Future” emerged as a series of online conversation events intended to connect citizens of the world together around the most important challenges of our time. In the aftermath of this unique context, most of us question: What is it that we, as humans, are currently experiencing? What contributions should and can we offer individually and collectively, while this… Show more With the pandemic hitting in 2020 which has tremendously shaken the world’s life and habits, “Bridging Foundations for a LiveAble Future” emerged as a series of online conversation events intended to connect citizens of the world together around the most important challenges of our time. In the aftermath of this unique context, most of us question: What is it that we, as humans, are currently experiencing? What contributions should and can we offer individually and collectively, while this different reality unfolds? How can we change our relationship with our natural resources at large, with our planet and the rest of Mankind? With all these questions in mind, and because we care for our life today, for that of future generations and for Life on Earth (read our Vision Statement), we decided to create this unique series of web events and share a new vision of thinking and living. These online events premiere via YouTube and Facebook (see the references of our pages below) and are subtitled in English, Spanish, French, Portuguese and Italian. Show less With the pandemic hitting in 2020 which has tremendously shaken the world’s life and habits, “Bridging Foundations for a LiveAble Future” emerged as a series of online conversation events intended to connect citizens of the world together around the most important challenges of our time. In the aftermath of this unique context, most of us question: What is it that we, as humans, are currently experiencing? What contributions should and can we offer individually and collectively, while this… Show more With the pandemic hitting in 2020 which has tremendously shaken the world’s life and habits, “Bridging Foundations for a LiveAble Future” emerged as a series of online conversation events intended to connect citizens of the world together around the most important challenges of our time. In the aftermath of this unique context, most of us question: What is it that we, as humans, are currently experiencing? What contributions should and can we offer individually and collectively, while this different reality unfolds? How can we change our relationship with our natural resources at large, with our planet and the rest of Mankind? With all these questions in mind, and because we care for our life today, for that of future generations and for Life on Earth (read our Vision Statement), we decided to create this unique series of web events and share a new vision of thinking and living. These online events premiere via YouTube and Facebook (see the references of our pages below) and are subtitled in English, Spanish, French, Portuguese and Italian. Show less

    • Member of the Board
      • Sep 2015 - Sep 2019

      Hybrid and Collaborative Urban Agriculture French association Hybrid and Collaborative Urban Agriculture French association

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Associate
      • Dec 2014 - Jan 2019

      Responsible for Marketing, Sales and Strategy setup during the 12 month kick-off period of this startup. MADSAP SAS is a start-up that produces the products - Wellpedy™ - an innovative mobility solution for all and particularly mobile-challenged people. Responsible for Marketing, Sales and Strategy setup during the 12 month kick-off period of this startup. MADSAP SAS is a start-up that produces the products - Wellpedy™ - an innovative mobility solution for all and particularly mobile-challenged people.

    • Member of the Board
      • Feb 2014 - 2017

      The ICDD was created in response to today’s need to face the economic, ecological and social challenges that lie ahead, without compromise. Its focus is on detecting and supporting generally simple innovations, inexpensive, robust and powerful, that meet the profound challenges our society faces today: "They did it, the results are undeniable, and we did even not ask them" The ICDD has been a strong supporter of the Blue Economy, translating Gunter Pauli's book “The Blue Economy” to… Show more The ICDD was created in response to today’s need to face the economic, ecological and social challenges that lie ahead, without compromise. Its focus is on detecting and supporting generally simple innovations, inexpensive, robust and powerful, that meet the profound challenges our society faces today: "They did it, the results are undeniable, and we did even not ask them" The ICDD has been a strong supporter of the Blue Economy, translating Gunter Pauli's book “The Blue Economy” to french. Show less The ICDD was created in response to today’s need to face the economic, ecological and social challenges that lie ahead, without compromise. Its focus is on detecting and supporting generally simple innovations, inexpensive, robust and powerful, that meet the profound challenges our society faces today: "They did it, the results are undeniable, and we did even not ask them" The ICDD has been a strong supporter of the Blue Economy, translating Gunter Pauli's book “The Blue Economy” to… Show more The ICDD was created in response to today’s need to face the economic, ecological and social challenges that lie ahead, without compromise. Its focus is on detecting and supporting generally simple innovations, inexpensive, robust and powerful, that meet the profound challenges our society faces today: "They did it, the results are undeniable, and we did even not ask them" The ICDD has been a strong supporter of the Blue Economy, translating Gunter Pauli's book “The Blue Economy” to french. Show less

  • PWN Paris
    • Paris Area, France
    • Leader GEI
      • Feb 2014 - Feb 2016

      Leader of the Green Economy Initiative group at PWN Paris (Professional Women's Network) Leader of the Green Economy Initiative group at PWN Paris (Professional Women's Network)

    • Marketing manager culinary (Maggi)
      • Sep 2011 - 2013

      For the dehydrated soups category: Operational marketing and Strategy New product Innovation , developing new recipes and packaging

    • Project Leader for large investment projects
      • Mar 2009 - Aug 2011

      - Project Leader for a 3 million eur packaging project at an Infant Nutrition factory - Responsible for preparing and getting approval for a 12 million eur investment project (largest in the history of the factory) - highly complex solution for existing (old) factory building - demanding in the fields of hygienic engineering (equivalent to pharma) & accuracy in operation

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Project Engineering
      • Mar 2007 - Feb 2009

      Investment strategy for a factory in the ice-cream industry Project management of investment projects in ice-cream industry - automatic palletising, process tanks installation, packaging optimisation, .... Innovation and Process engineering in the Beverages industry - Innovative process using high pressure (30 bar), high temperature in dairy products

    • Business Application Management
      • Aug 2002 - Mar 2007

      Nestlé's Global best practises and SAP implementation. Particularly for Asset and Maintenance management (AMM), Quality management, Material Life Cycle and other integrating elements. Based in Switzerland, Germany and Denmark.

    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Internal Consultant
      • 2002 - 2002

      Corporate SAP implementation for Recipe, Batch & Quality Management (QM,PP-PI, WM).

    • Automation Specialist
      • Apr 1998 - Dec 2001

      Lead Automation Engineer for Investment projects. Lead Coordinator for the Heineken initiative to standardise Automation & Information, S88 and policy-scoping projects of MES systems functionality.

Education

  • HEC School of Management
    MBA, executive
    2009 - 2010
  • Capra Course (by Fritjof Capra)
    6 months completed, Systems Science and Theory
    2016 - 2016
  • University of Oxford - Said Business School
    Executive MBA, Leadership
    2009 - 2009
  • Babson College
    Executive MBA, Innovation Management and Entreprenurial Leadership
    2009 - 2009
  • Ideas on Stage
    Presentation Skills
    2015 -
  • Delft University of Technology
    Masters, Mechanical Engineering
    1990 - 1997
  • Universidad de Los Andes
    Theoretical and Mathematical Physics, 1st semester
    1989 - 1989
  • Aloysius College, 's Gravenhage
    Gymnasium VWO
    1983 - 1989
  • ICFES Colombia
    ICFES, High School/Secondary Diplomas and Certificates
    1989 - 1989

Community

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