• Jul 2022 - Present

As an Account Executive, I have to develop and implement approved strategic brand and corporate plans for clients such as: The HEINEKEN Company, Kimberly-Clark, Dove and SAS Plataforma de Educação. In this role, I mainly produce content for the press and influencers: guidelines, pitches, press releases, reports, giftings, media briefings, etc. I also support crisis management: tracking requests, positioning the company, monitoring the impact in the press and preparing reports on the repercussions. Lastly, on a daily basis, I build relationships with the press and influencers, while also, monitoring the news pick-ups and client KPIs. Show less

• Mar 2022 - Jul 2022

As an Associate Account Executive, I had to develop and implement approved communication plans and strategies/actions for retail client, Tok&Stok. I produced content for the press and influencers: guidelines, pitches, press releases, letters, invitations, media briefings, etc. I also, supported crisis management: tracking requests, monitoring the impact in the press, preparing of reports on the repercussions. Lastly, I built relationships and client image with the press and influencers, while also, monitoring the daily news clipping. Show less

Business Director | Digital | Marketing | Communication | PR | Publicity | Media | Influencer

• Feb 2018 - Jan 2021

As the business director of VALLEY Magazine, I am responsible for overseeing the entirety of the business staff, represented by the Advertising, Events, Finance and Public Relations divisions. I work closely with all directors to ensure that each division is working cohesively and being productive at each meeting. Throughout the year I collaborate with each director in order to come up with innovative approaches and develop well-rounded, skilled individuals who produce high-quality work and a successful magazine. Show less

Digital Marketing Intern | Communication | Publicity | Media | Influencer

• Sep 2020 - Dec 2020

As a Digital Marketing Intern, I have been able to work alongside the Marketing team to execute influencer marketing strategies and campaigns such as the Period Talks Campaign and the Bliss Campaign, among others. I also identify potential new talent, support pitch development, and review branded content ensuring alignment with Ruby Love’s mission. Lastly, I assist the team with the upkeep of digital and PR campaigns by placing influencer orders, tracking coverage, reporting key metrics, compiling content and contracts, and submitting invoices for payment. Show less

Public Relations Intern | Digital | Communication | PR | Publicity | Media | Influencer

• Jun 2020 - Aug 2020

Interned at a mid-sized, independent PR agency. Where I wrote interview briefs and event-focused pitches to make sure the clients were expanding their influence. I also created publicity calendars and pick-up grids for clients, including DC Universe, Schell Games and Tempo. Interned at a mid-sized, independent PR agency. Where I wrote interview briefs and event-focused pitches to make sure the clients were expanding their influence. I also created publicity calendars and pick-up grids for clients, including DC Universe, Schell Games and Tempo.

Digital Media | Communication | PR | Publicity

• Aug 2018 - Jan 2020

Public Relations Intern | Digital | Marketing | Communication | PR | Publicity | Media

• May 2019 - Jul 2019

I interned at Fingerprint Communications, a boutique full-service public relations, and marketing agency with headquarters in New York and Los Angeles. Where I worked on digital media coverage, special events, talent relations, and product placement. I interned at Fingerprint Communications, a boutique full-service public relations, and marketing agency with headquarters in New York and Los Angeles. Where I worked on digital media coverage, special events, talent relations, and product placement.

Freelance Writer | Digital | Communication | Media

• Sep 2017 - Oct 2018

I wrote several articles targeted towards college students, about beauty and lifestyle. I also learned how to be a freelance writer and had several well-received articles published on their website I wrote several articles targeted towards college students, about beauty and lifestyle. I also learned how to be a freelance writer and had several well-received articles published on their website