Experience

Livespins

• Information Technology & Services
• 1 - 100 Employee

• Head of Design

  • Jan 2023 - Present

• Senior Product Designer

  • Jan 2022 - Dec 2022

  Malta



Showshappening

• Entertainment Providers
• 1 - 100 Employee

• Product Designer

  • Jan 2019 - Sep 2022

  Malta • Work iteratively to develop ideas from sketches to prototypes by continuously gathering feedback. • Present concepts to key stakeholders. • Create designs for an online ticket-selling platform. • Create designs for UI update to the event management system. • Create designs for a new admin dashboard feature to better monitor ticket sales. • Define updated user journeys for different parts of the product. • Simplify existing features in order to reduce friction especially… Show more • Work iteratively to develop ideas from sketches to prototypes by continuously gathering feedback. • Present concepts to key stakeholders. • Create designs for an online ticket-selling platform. • Create designs for UI update to the event management system. • Create designs for a new admin dashboard feature to better monitor ticket sales. • Define updated user journeys for different parts of the product. • Simplify existing features in order to reduce friction especially around core user flows. • Ensure all features from the old event management system are migrated onto the new platform. • Create and maintain a UI design system including an icon library. • Working closely with back-end and front-end developers. • Designs for adverts and other marketing material. Show less



Time2play.com

• Malta
• Advertising Services
• 1 - 100 Employee

• Senior Product Designer

  • May 2021 - Jan 2022



Anvil Game Studios

• Computer Games
• 1 - 100 Employee

• UI Designer / 2D Artist

  • Jan 2014 - Jan 2022

  Malta • Logo creation and branding for an indie game development studio. • Logo creation and branding for a Steam store best-selling multiplayer game titled Holdfast: Nations at War. • Design of the entire game UI including menus and in-game Heads-up display. • Design of game website. • Help design features and gamification mechanics for a fun and competitive experience. • Graphic design and illustrations for all game assets. • Social media design for game studio and game title.



ShopShape

• Malta
• Software Development

• Product Designer

  • Mar 2020 - Sep 2021

  Malta • Responsible for product inception, defining product scope and goals. • Defining MVP feature list, set actionable tasks and priorities. • Carry out market research and competitor analysis. • Present concepts and solutions to key stakeholders. • Work iteratively to develop ideas from sketches to prototypes. • Gather, analyse, and interpret customer feedback. • Define a scalable site architecture. • Map out user journeys for the entire product. • Design product’s final… Show more • Responsible for product inception, defining product scope and goals. • Defining MVP feature list, set actionable tasks and priorities. • Carry out market research and competitor analysis. • Present concepts and solutions to key stakeholders. • Work iteratively to develop ideas from sketches to prototypes. • Gather, analyse, and interpret customer feedback. • Define a scalable site architecture. • Map out user journeys for the entire product. • Design product’s final interface and demonstrate interactions through prototypes. • Design a responsive product that allows customers to perform core functions from their mobile devices. • Create a quick start guide that includes video walkthroughs to aid onboarding. • Working closely with back-end and front-end developers. • Ensure designs get translated accurately and the desired user experience is achieved. • Assist in product testing and quality assurance. • Branding and logo creation. • Create and maintain a UI design system including an icon library. • Design SVG icons and illustrations. • Create system email templates. • Design for a responsive product website. • Content creation for product interface messaging, product website and marketing. • Design for various marketing material including social media assets. Show less



Jo Nara Opticians

• Product Designer

  • Dec 2020 - Feb 2021

  Malta • Design of a client management system able to manage client prescriptions and orders.



Casumo

• Malta
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Product Designer

  • Apr 2018 - Jan 2020

  Malta • Collaborate with cross-functional teams throughout the design process. Work iteratively to develop ideas from sketches to prototypes by continuously gathering feedback. • Present and communicate ideas and solutions to different teams and disciplines including product managers, data science, content, marketing, and engineering. • Build prototypes and run user testing to identify optimal product solutions. • Create user-centered designs coupled with research-driven data. • Work… Show more • Collaborate with cross-functional teams throughout the design process. Work iteratively to develop ideas from sketches to prototypes by continuously gathering feedback. • Present and communicate ideas and solutions to different teams and disciplines including product managers, data science, content, marketing, and engineering. • Build prototypes and run user testing to identify optimal product solutions. • Create user-centered designs coupled with research-driven data. • Work with developers to build the solution, ship it, and monitor the implemented solution. • Design gamification mechanics across several features for a fun and engaging experience. • Simplify existing features in order to reduce friction especially around core user flows such as onboarding, depositing, and withdrawing of funds. • Improve on content curation mechanics to provide users the best-personalised experience and help them find the games and promotions that they would be most interested in. • Improve on features that help users search and filter through an ever-increasing content library. • Work on consolidating stand-alone web and mobile products into a single responsive product. • Ensure web product features are translated successfully using native patterns and principles for both Android and IOs app. • Ensure correct interface rendering across different regulated markets and languages. • Adapt quickly and propose product solutions in a highly regulated industry. • Work closely with the product team in creating and maintaining a product design system. • Work closely with the product team to ensure consistency and use of our design system. • Work closely with the front-end dev team to facilitate and ensure correct implementation of our design system. • Create concepts and put forward ideas to help define possible design directions for a rebrand. • Advocate for quality and design thinking throughout the company. • Assist in the recruiting of other product designers to join our team. Show less



Frontloop Media

• UI Designer

  • Mar 2017 - Mar 2018

  Malta • UI designer for a multi-brand strategy company focused primarily on building online betting and SEO optimisation products. • Creating UI designs for Casino, Sportsbook, and Esports betting products across all brands. • Build unique brands including brand guidelines and UI style guides. • Brands included Wetten, Spintastic, ESB (Esports Betting), Betastic and Lukky. • Creating designs for marketing websites.



Betsson Group

• Malta
• Software Development
• 700 & Above Employee

• User Experience / Interaction Designer

  • Jun 2015 - Mar 2017

  Malta • Establishing brand UI guidelines for a consistent look and feel across Betsafe products and services. • Evaluation of functional and business design requirements from product owners. • Solving design problems while addressing user, business, and development needs. • Develop detailed storyboards, wireframes, mock-ups, and prototypes mainly using Sketch and Photoshop. • Assisting in the creation of functional prototypes for user testing. • Assess the effectiveness and usability… Show more • Establishing brand UI guidelines for a consistent look and feel across Betsafe products and services. • Evaluation of functional and business design requirements from product owners. • Solving design problems while addressing user, business, and development needs. • Develop detailed storyboards, wireframes, mock-ups, and prototypes mainly using Sketch and Photoshop. • Assisting in the creation of functional prototypes for user testing. • Assess the effectiveness and usability of a preliminary design or prototype, as well as users’ thought processes and conceptual understanding. • Conduct competitor research. • Collect qualitative and quantitative research to inform and validate design decisions. • Refer to data collected through previous lab tests in order to develop a deep understanding of the human behind the term 'user'. • Documenting screen-level interactions. Presentation of design concepts and prototypes to stakeholders. Give briefs and explanations to development teams. Mainly using UX Pin and Avocode. • Worked closely with graphic designers, content writers and front-end developers to ensure a smooth transition from design to development and, ultimately, how faithful designs are translated into the final product experience. • Continuous UI improvements to ensure product quality is maintained. • Work with internal stakeholders to ensure campaigns are optimised and inline with our brand identity. • Assisted in hiring the second UI designer. Show less



GFI Software

• United States
• Software Development
• 100 - 200 Employee

• User Experience / Interaction Designer

  • Jul 2012 - Jun 2015

  Malta • Creating sketches and wireframes for UI concepts and product features. • Creating working prototypes for usability and A/B testing. • Creating hi-fidelity mockups. • Presenting concepts and ideas to key stakeholders. • Creating product UI kits and brand guidelines. • Designing and creating vector logos, adverts, infographics and other marketing collateral. • Updating and maintaining product features. • Creating email templates and newsletters. • SEO practices.



NetRefer

• Malta
• Software Development
• 1 - 100 Employee

• User Interface / Graphic Designer

  • Mar 2011 - Jul 2012

  Malta • Creating user interface designs for the company website as well as for feature updates to the affiliate management software product. • Creating branded skins for the affiliate management software product. This product skinning was based on client brand guidelines. • Branding and identity of company and product promotions. • Designing logos, adverts, brochures, expo stands, stationery, and other marketing collateral. • Updating and maintaining the company website with new material… Show more • Creating user interface designs for the company website as well as for feature updates to the affiliate management software product. • Creating branded skins for the affiliate management software product. This product skinning was based on client brand guidelines. • Branding and identity of company and product promotions. • Designing logos, adverts, brochures, expo stands, stationery, and other marketing collateral. • Updating and maintaining the company website with new material and content. • Updating and maintaining client microsites. • SEO practices and social networking. Show less



TCTC

• Graphic Designer / Web Administrator

  • Nov 2010 - Mar 2011

  • Creating and maintaining company websites. • Designing logos, adverts, banners, flyers, desk calendars, booklets, and other marketing collateral. • Part-time tutor teaching Dreamweaver and Photoshop.



Think

• Malta
• IT Services and IT Consulting
• 1 - 100 Employee

• Web Developer

  • Jul 2009 - Sep 2009

  Creating and maintain websites using C# (ASP.NET), XHTML, Javascript and CSS. Mainly working with Visual Studio, Adobe Dreamweaver and Photoshop.