Experience

CUBE™

• United Kingdom
• Movies and Sound Recording
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Present

  As Marketing Manager, I lead the CUBE™ Marketing division, establishing our brand positioning, developing marketing plans aligned to key objectives, aims and strategies, and defining, designing and delivering targeted marketing campaigns from start to finish. As Marketing Manager, I lead the CUBE™ Marketing division, establishing our brand positioning, developing marketing plans aligned to key objectives, aims and strategies, and defining, designing and delivering targeted marketing campaigns from start to finish.



SCL Education Group

• United Kingdom
• Professional Training and Coaching
• 100 - 200 Employee

• Group Marketing Manager

  • Sep 2019 - Jun 2022

  As Marketing Manager, I plan, manage and execute creative marketing campaigns across SCL Education Group's four business divisions; SCL Education, SCL Professional, SCL Active and DNA Skills, to elevate our brand(s), grow our audience and generate leads.Managing and supporting the Marketing team on their responsibilities and targets within campaigns, which are delivered across a variety of formats, my role requires me to think both strategically and commercially. With a high focus on creativity and customer personas, I deliver engaging B2B and B2C campaigns across multiple channels to generate and convert leads.I track, measure and report on the achievement of campaign KPIs, while advising the business on how to improve campaign effectiveness and ROI.My responsibilities are broad and include market research and competitor analysis, campaign planning and management, content creation, email marketing campaigns, organic and paid social media management, campaign analysis, budget management and more. Show less

• Marketing Executive

  • Jan 2018 - Oct 2019

  Collaborating with 70+ football, rugby and cricket clubs across the country, I worked to raise awareness and generate learners for our post-16 education offerings. These included education and sports development programmes for 16-18-year old's, work-based learning, and a Foundation Degree.I also worked to grow the business through generating B2B leads and maintaining relationships with our partners via regular communication and marketing support.My key responsibilities included:• Management of projects from concept to completion; including strategy, project planning and activation• Building and maintaining relationships with 70+ football, rugby and cricket partners• Briefing and working closely with external designers and agency to ensure completion of projects• Ownership of content marketing and social media strategy and plan, including the creation of weekly content for both B2B and B2C• Producing a portfolio of content for The Non-League Football Paper, The Football League Paper, The Cricket Paper and Non-League Magazine Show less



Boohoo Group PLC

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Writer

  • Aug 2017 - Aug 2018

  Researching and curating weekly content for the global fashion and lifestyle brand’s blog platfrom; The Fix. Reaching hundreds of thousands of readers each month, with content published across platforms to boohoo.com’s millions of fans, I curated content covering trending topics, fashion and lifestyle, food, travel, beauty, health and fitness. Researching and curating weekly content for the global fashion and lifestyle brand’s blog platfrom; The Fix. Reaching hundreds of thousands of readers each month, with content published across platforms to boohoo.com’s millions of fans, I curated content covering trending topics, fashion and lifestyle, food, travel, beauty, health and fitness.



Lead Gen Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Campaign Manager

  • Feb 2016 - Jan 2018

  Managing a portfolio of up to 10 clients at any time across a diverse range of industries, my responsibilities included the management of projects from concept to completion. Daily tasks included: campaign kick-off, content creation and deployment, email marketing, social media management, SEO and PPC, analytics, budget management and the creation of monthly reports. Daily liaison and monthly face-to-face reviews with clients allowed me opportunities to present ROI and campaign successes, whilst strategising the campaign's future. Show less



The Elvetham, Hampshire

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Executive

  • Feb 2015 - Feb 2016

  Responsible for the management and implementation of the full Marketing Strategy across all channels, to increase Brand Awareness, Communication and to assist the Sales Department with effective Lead Generation. Focusing upon all three Market segments – Corporate, Weddings and Private Events, and using Adobe Photoshop & Illustrator software to create all internal and external communication (both print and digital), whilst demonstrating strong brand and competitor awareness. Managing the Marketing Department’s budget for all activity, as well as all Paid Advertising (PPC) across Google AdWords and Social Media Platforms. Also responsible for the organisation of Industry Events, regular Email Marketing and Social Media Management. Key Achievements: Working closely alongside local Radio stations - Eagle Radio and This Is Heart, to create quarterly, seasonal campaigns, promoting The Elvetham’s capacity for Corporate, Wedding and Private Events. Development of the website, namely The Elvetham Weddings pages – creating a new look platform, fully optimised for Search Engine Optimisation (SEO) and Conversion. Show less



Love Your Marketing

• Surrey, United Kingdom

• Copywriter

  • Aug 2013 - Feb 2015

  Raising Online Visibility and creating Search Engine Optimised (SEO) content for a diverse portfolio of SME businesses. Conducting Market Research and full website audits to understand the requirements of each individual campaign, before writing strong copy for a range of promotional material, both digital and print. Raising Online Visibility and creating Search Engine Optimised (SEO) content for a diverse portfolio of SME businesses. Conducting Market Research and full website audits to understand the requirements of each individual campaign, before writing strong copy for a range of promotional material, both digital and print.



FashionBeans

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• News Writer (Fashion & Lifestyle)

  • Jul 2011 - Dec 2013

  Liaising with in-house teams, writers, photographers and production staff to negotiate and monitor timescales for stages in the publication process Organising and researching projects to tight deadlines Obtaining rights to use materials from other publications Proofing, editing and writing online content Liaising with in-house teams, writers, photographers and production staff to negotiate and monitor timescales for stages in the publication process Organising and researching projects to tight deadlines Obtaining rights to use materials from other publications Proofing, editing and writing online content



Bauer Media Group

• Germany
• Media Production
• 700 & Above Employee

• Editorial Intern

  • Mar 2013 - Aug 2013

  Assisting editorial project managers in any and all aspects of their work, including acting as a personal assistant to commissioning editors and overseeing tasks Dealing with phone and email queries from press and the public Compiling newsletters and daily briefings Proofing, editing and writing online content including Social Media Marketing Sourcing imagery and obtaining rights to use materials from other publications Assisting editorial project managers in any and all aspects of their work, including acting as a personal assistant to commissioning editors and overseeing tasks Dealing with phone and email queries from press and the public Compiling newsletters and daily briefings Proofing, editing and writing online content including Social Media Marketing Sourcing imagery and obtaining rights to use materials from other publications