Experience

SolaWave
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Director of Performance Marketing

  • Feb 2023 - Present


Advertise Purple

• Market Research

• Account Director

  • Aug 2021 - Feb 2023

  Oversee high-level affiliate marketing strategy for over 200+ domestic and international accounts within a variety of verticals including Home & Living, Sports & Outdoors, Food & Beverage, Health & Wellness, Education, and more  Effectively managed and motivated a team of 7 account managers with their daily management of accounts and fostered their professional development  Headed client calls to establish strong relationships, review business objectives and preferences, & ensure… Show more Oversee high-level affiliate marketing strategy for over 200+ domestic and international accounts within a variety of verticals including Home & Living, Sports & Outdoors, Food & Beverage, Health & Wellness, Education, and more  Effectively managed and motivated a team of 7 account managers with their daily management of accounts and fostered their professional development  Headed client calls to establish strong relationships, review business objectives and preferences, & ensure execution of account tasks in a timely manner while instilling confidence and minimizing attrition

• Senior Account Manager

  • Feb 2021 - Aug 2021

   Accelerated growth trajectory for leading health and wellness brand, resulting in +200% YTD affiliate program growth & $4M in added revenue through activation of performance-based affiliates, optimization campaigns, and tech integrations  Assisted with training of new hires through shadowing sessions, providing feedback on all client communication, supporting them on client calls while continuing to manage my account load  Develop new business with existing clients and maintained… Show more  Accelerated growth trajectory for leading health and wellness brand, resulting in +200% YTD affiliate program growth & $4M in added revenue through activation of performance-based affiliates, optimization campaigns, and tech integrations  Assisted with training of new hires through shadowing sessions, providing feedback on all client communication, supporting them on client calls while continuing to manage my account load  Develop new business with existing clients and maintained strong, long lasting relationships with larger and sensitive clientele

• Digital Marketing Specialist

  • Jun 2020 - Feb 2021

   Act as client liaison and directly managed a portfolio of 30+ domestic and international brands within a variety of affiliate networks accounting for a~$65M annual books of business  Forecast, track, analyze, and communicate campaign performance on a monthly, quarterly, and annual cadence and hosted calls to review progress and strategize ahead



Propaganda GEM

• United States
• Advertising Services
• 1 - 100 Employee

• Client Manager

  • Sep 2019 - May 2020

   Evaluated an average of 150 new projects a week while maintaining communication between relevant productions, studios, and clients through the product integration and promotional process.  Reviewed and compiled structural breakdowns of 5-10 scripts a week to identify actionable opportunities in line with our client brief.  Negotiated with key production figures to maximize on screen exposure.

• Project Manager

  • Sep 2018 - May 2020

   Maintained an active relationship with Casio, reported realized integrations, media values, and ensured deliverables of contract are met or exceeded.  Created and presented compelling visual pitch decks for semi-annual reviews and new clientele.

• Inventory Coordinator

  • Sep 2018 - May 2020

   Responsible for organizing and maintaining an on-site client inventory of over 10,000 pieces across 10 brands  Handled day to day domestic and international shipments of product, subsequent returns, and resolved any discrepancies overseeing more than 10 shipments a week.



UCLA Meyer & Renee Luskin Conference Center

• Server

  • Sep 2017 - Sep 2018

   Kept updated knowledge of menu and promotions, recommending specific items according to customer preferences and food allergies.  Efficiently served in high stress situations with over 500 people during UCLA Football and Basketball games.  Kept updated knowledge of menu and promotions, recommending specific items according to customer preferences and food allergies.  Efficiently served in high stress situations with over 500 people during UCLA Football and Basketball games.


Nellie Gail Ranch Tennis Club
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Tennis Instructor

  • Jun 2016 - Aug 2016