Experience

P3 Pacific Packaging Products
• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee
• National Account Sales

  • Dec 2022 - Present


StePac L.A. Ltd

• North America Director of Sales

  • Jan 2021 - Sep 2022

  In this capacity, I developed and implemented sales and business development strategies to drive sales and customer growth across the North American region. I provide strategic leadership and guidance to a team of 10 sales professionals for prospecting, acquiring, and retaining new customers. I built and maintained long-lasting relationships with customers. Highlights of accomplishments in this role include: • I increased regional sales by 37% through innovative strategies, targeting the main business much harder, offering good prices, and keeping on customers within a highly competitive market. • I reorganized the sales team and solved their labor, material, and shipping issues, enabling them to focus on the sales without getting distracted by outside issues. Show less



Coast Produce Company

• United States
• Wholesale
• 1 - 100 Employee

• Director of Global Sourcing

  • Jan 2020 - Aug 2021

  As a Director of Global Sourcing, I generated new business opportunities and optimized the supply chain for fruits and vegetables by developing the Global Sourcing program, cultivating new partnerships, and expanding the variety of the products. I conducted detailed business analyses to identify problems and devised solutions to solve them. I performed grower site visits to determine the suitability and quality of the products. I established relationships and partnerships with growers. Highlights of accomplishments in this role include: • I helped the company to identify and capitalize on different business development opportunities and proposed novel solutions to meet business challenges and growth objectives. • I ensured a consistent supply of quality vegetables and fruits throughout the year by building a reliable base of foreign-based growers-shippers while reducing the dependency on purchases from local terminal markets. • I expanded the product line and services for commissary contract customers. Show less



Fresh United Growers

• United States

• Sales and Marketing Vice-President

  • Jul 2017 - 2020

  While working as a VP of Sales and Marketing, I led the development and execution of post-merger sales, marketing, branding, and operational strategies to drive sales growth and brand awareness. I cultivated new partnerships and relationships to expand market share. I delivered excellent service to customers and growers. I performed grower site visitations to determine the suitability and expand relations. I analyzed purchases and negotiated prices with growers to improve profit margins. I managed compliance issues, labeling, packaging, and customer requirements. Highlights of accomplishments in this role include: • I increased revenue to over $10 million in three years in retail, wholesale, and food service sectors through expanding markets and building strategic partnerships. • I achieved a significant reduction in operational costs and improved efficiency by leading the hiring and training of 75 employees on customer and operational protocols. • I ensured the high quality of the products from receiving deliveries to shipping them out by implementing quality control procedures. • I optimized the profit margin by determining suitable product pricing based on purchase and value-added costs. • I expanded and developed programs with domestic and international growers and packers. Show less



United Greenhouse

• United States
• Farming

• Sales Manager

  • 2009 - 2017

  As a Sales Manager, I developed sales strategy and brand messaging in collaboration with top management. I built relations with international growers while liaising with their operations to meet company and customer requirements. I managed grower recruitment, training, and product quality. I led a team of 50 employees in warehouse, cooling, and repacking operations. Highlights of accomplishments in this role include: • I increased revenue from zero to $2M in a couple of years by changing their customer bases, redesigning the inventory system, and building more productive customer bases. • I restructured the organization’s business model and established new sales channels with retailers and big food service companies. • I reduced shrinkage from 35% to 5% by establishing multiple sales channels, working with brokerages, and optimizing the supply chain. • I enhanced the profit margin from 10% to 30% by identifying and capitalizing on improvement opportunities through analysis of business data, customer needs, and market trends. • I served as a team leader in securing the Department of Homeland Security CTPAT (Customs-Trade Partnership Against Terrorism) at the Santa Ana facility, Grower Operations in Mexico, and the logistics chain. • I successfully introduced a new “Buy-Sell” division for the company. Show less


Calberi Inc.
• Food and Beverage Manufacturing
• Director of Sales

  • 2000 - 2010