Sr. Brand Manager, Brand Marketing

• Apr 2022 - Present

Sr. Brand Manager

• Aug 2021 - Apr 2022

Brand Manager

• Jan 2019 - Aug 2021

Tasked with ensuring the success of our brands in the Canadian marketplace. Developed and directed marketing efforts to drive consumer awareness and purchase consideration for our brands. Worked collaboratively with our product development and sales teams to ensure effective execution with retail partners to help them optimize their advertising of our brands, ensuring brand standards are followed, driving overall sales growth and brand confidence.Critical support to expanding our brand portfolio from 2 brands to 4 brands, widening our product choice to consumers from value to luxury offerings.• Supported launch of tuftandneedle.ca – eCommerce site for Tuft & Needle brand in Canada• Supported launch of simmonscanada.com – eCommerce site for Simmons brand in Canada• Launched serta.ca – eCommerce site for Serta brand in Canada• Drove performance marketing initiatives for all brands• Appeared on The Shopping Channel Network, representing the Beautyrest brand and securing over $600K in sales in 2020.

National Training Manager

• Feb 2018 - Jan 2019

Here, I developed and led training programs to improve product knowledge among sales teams at the retail level, sparking higher sales and expanded market share.I developed a formal training structure (FOCUS - Formation Of Comprehensive Understanding Strategy) that improved the ability of retail store associates to digest and retain product knowledge and insight into promotions. This training improved sales capabilities by defining key strategic talking points.

National Account Manager

• Mar 2017 - Feb 2018

In this role, I managed relationships with Sleep Country and Hudson's Bay, two national retail accounts representing to of the company's largest customers in Canada for the Simmons brand.I designed pricing and promotional strategies while presenting new products to key stakeholders within each account.My achievements included YOY growth across all accounts, establishing record sales for the Simmons brand at Sleep Country.

Territory Account Manager

• May 2016 - Mar 2017

Here, I was responsible for the Southwestern Ontario territory, traveling between retail stores to lead product training for sales associates on the value proposition and competitive distinctions of the Beautyrest, Simmons, and Serta brands. I worked closely with sales associates and store managers throughout the region.I also engaged with other territory managers throughout the region to develop strategies to drive revenue.

Personal Trainer

• Jan 2016 - May 2016

- Design individualized training programs to help clients reach their fitness goals - Perform regular fitness assessments to help clients stay healthy and on track with their goals - Provide nutritional advice to help clients improve their eating habits - Perform fitness consultations to help understand prospective clients goals - Present program options to drive overall club sales - Design individualized training programs to help clients reach their fitness goals - Perform regular fitness assessments to help clients stay healthy and on track with their goals - Provide nutritional advice to help clients improve their eating habits - Perform fitness consultations to help understand prospective clients goals - Present program options to drive overall club sales

Coach/Trainer

• Jun 2014 - Jan 2016

• Introducing both youth and adults to fitness, providing intermediate/advanced coaching and implementing a global importance of safety when being active • Creating a community based atmosphere to provide members with a positive environment for understanding fitness and reaching their personal health goals • Providing nutrition advice to clients to compliment their training and help increase chance for success • Promoting business to recruit and retain clients/members • Introducing both youth and adults to fitness, providing intermediate/advanced coaching and implementing a global importance of safety when being active • Creating a community based atmosphere to provide members with a positive environment for understanding fitness and reaching their personal health goals • Providing nutrition advice to clients to compliment their training and help increase chance for success • Promoting business to recruit and retain clients/members