Cameron DaSilva

Manager of Content Strategy, NFL Wires at USA TODAY Sports Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hartford

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Experience

    • United States
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Manager of Content Strategy, NFL Wires
      • Jun 2023 - Present

      - Lead the betting strategy for the NFL Wire network- Plan and coordinate network-wide content - Workshop headlines and article ideas with writers- Monitor traffic trends using Parsely- Edit content across all 34 NFL Wire sites for accuracy and clarity- Manage payroll each month for over 100 writers and editors- Assist in covering breaking news as needed

    • Managing Editor, The Rams Wire
      • Aug 2017 - Present

      - Write 7-10 articles daily about the Los Angeles Rams- Manage Twitter and Facebook pages using True Anthem dashboard- Develop a content plan for game days and tentpole events - Manage a team of contributors and edit their content before publishing- Regularly update the homepage to present the best content first

    • Writer, Sportsbook Wire
      • Sep 2019 - Present

      - Write sports betting articles about each day’s games (NFL, NBA, MLB)- Cover PGA Tour events with betting picks and prop bets each week- Write about future NFL odds, fantasy previews and draft props

    • Regional Editor, NFL Wires
      • Aug 2021 - Jun 2023

      Managed a team of 8 editors in the AFC and NFC East, providing content ideas, editing feedback and support to help each site grow

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Writer
      • Apr 2019 - Aug 2022

      Wrote feature articles that included interviews with current and former athletes, as well as agents and other experts in the field of sports Wrote feature articles that included interviews with current and former athletes, as well as agents and other experts in the field of sports

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Content Programmer/NFL Writer
      • Jul 2015 - Jun 2017

      - Provided complete and accurate coverage of the NFL with insightful articles - Interviewed former and current players for in-depth features - Produced and published multiple team newsletters on a daily basis - Edited both short- and long-form articles for accuracy and readability - Feb. 2016 - June 2017: Wrote 2,834 articles and generated 126 million page views from 16.7 million unique visitors – second-most at FOX Sports in each category - Provided complete and accurate coverage of the NFL with insightful articles - Interviewed former and current players for in-depth features - Produced and published multiple team newsletters on a daily basis - Edited both short- and long-form articles for accuracy and readability - Feb. 2016 - June 2017: Wrote 2,834 articles and generated 126 million page views from 16.7 million unique visitors – second-most at FOX Sports in each category

    • Online Audio and Video Media
    • 1 - 100 Employee
    • NFL Featured Columnist
      • Apr 2015 - Jul 2015

      - Wrote and produced at least 30 articles per month - Used SEO best practices in content organization, photo metadata to generate maximum traffic - Promoted from Dallas Cowboys Beat Writer to NFL Featured Writer after just one month - Wrote and produced at least 30 articles per month - Used SEO best practices in content organization, photo metadata to generate maximum traffic - Promoted from Dallas Cowboys Beat Writer to NFL Featured Writer after just one month

  • Back9Network, Inc.
    • Hartford, Connecticut Area
    • Associate Producer
      • Jan 2014 - Jan 2015

      - Helped grow Back9Network.com into the No. 6 golf website in the world - Wrote, published, and edited articles surrounding golf, pop culture, and sports - Edited/prepared video segments from Back9Network TV shows for publishing online - Created GIFs and Photoshopped images to enhance the content of articles - Updated each section of the website with the latest content daily - Helped grow Back9Network.com into the No. 6 golf website in the world - Wrote, published, and edited articles surrounding golf, pop culture, and sports - Edited/prepared video segments from Back9Network TV shows for publishing online - Created GIFs and Photoshopped images to enhance the content of articles - Updated each section of the website with the latest content daily

    • Outside Operations
      • May 2011 - Nov 2013

Education

  • University of Hartford
    Bachelor of Arts (BA), Broadcast Journalism
    2011 - 2014
  • Hofstra University
    Bachelor of Arts (BA), Broadcast Journalism
    2010 - 2011

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