Camelia Hancu
Marketing Director at Token Financial Technologies- Claim this Profile
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Bio
Calin Somcutean
Camelia is focused, professional and experienced in driving marketing departments forward. She knows how and when to prioritise, always focusing on the return on investment and quality. She is a persuasive negotiator, always looking for the win:win which is why she is so popular and well respected throughout. She is a detailed, process driven professional who has an entrepreneurial style. I've always seen a strong work ethic and ability to challenge and develop those around her to continually improve as well, while positively managing stakeholders in the business. A real team player, Camelia is an out and out, multi-disciplined oriented professional, making her an excellent hire and key asset for any company.
Roxana Memetea
I had the opportunity to work with Camelia on different marketing and communication projects and I've found her to be a hugely energetic, highly focused communication person who has a goal for increasing product visibility and demand. I've always been impressed with her drive, tenacity and professionalism to succeed in a highly competitive market. She is for any agency person "the ideal client": always open to new things, innovation, creativity, exigent and direct feedback but always fun to work with. She's a person with an incredible optimism and passion for her work. Camelia is a take-charge person, taking all assignments with dedication and a smile, she really understands the concept of a valuable partnership, being a real motivator for the teams. I highly recommend Camelia as a team player and a dedicated person that would make a great asset to any organization.
Calin Somcutean
Camelia is focused, professional and experienced in driving marketing departments forward. She knows how and when to prioritise, always focusing on the return on investment and quality. She is a persuasive negotiator, always looking for the win:win which is why she is so popular and well respected throughout. She is a detailed, process driven professional who has an entrepreneurial style. I've always seen a strong work ethic and ability to challenge and develop those around her to continually improve as well, while positively managing stakeholders in the business. A real team player, Camelia is an out and out, multi-disciplined oriented professional, making her an excellent hire and key asset for any company.
Roxana Memetea
I had the opportunity to work with Camelia on different marketing and communication projects and I've found her to be a hugely energetic, highly focused communication person who has a goal for increasing product visibility and demand. I've always been impressed with her drive, tenacity and professionalism to succeed in a highly competitive market. She is for any agency person "the ideal client": always open to new things, innovation, creativity, exigent and direct feedback but always fun to work with. She's a person with an incredible optimism and passion for her work. Camelia is a take-charge person, taking all assignments with dedication and a smile, she really understands the concept of a valuable partnership, being a real motivator for the teams. I highly recommend Camelia as a team player and a dedicated person that would make a great asset to any organization.
Calin Somcutean
Camelia is focused, professional and experienced in driving marketing departments forward. She knows how and when to prioritise, always focusing on the return on investment and quality. She is a persuasive negotiator, always looking for the win:win which is why she is so popular and well respected throughout. She is a detailed, process driven professional who has an entrepreneurial style. I've always seen a strong work ethic and ability to challenge and develop those around her to continually improve as well, while positively managing stakeholders in the business. A real team player, Camelia is an out and out, multi-disciplined oriented professional, making her an excellent hire and key asset for any company.
Roxana Memetea
I had the opportunity to work with Camelia on different marketing and communication projects and I've found her to be a hugely energetic, highly focused communication person who has a goal for increasing product visibility and demand. I've always been impressed with her drive, tenacity and professionalism to succeed in a highly competitive market. She is for any agency person "the ideal client": always open to new things, innovation, creativity, exigent and direct feedback but always fun to work with. She's a person with an incredible optimism and passion for her work. Camelia is a take-charge person, taking all assignments with dedication and a smile, she really understands the concept of a valuable partnership, being a real motivator for the teams. I highly recommend Camelia as a team player and a dedicated person that would make a great asset to any organization.
Calin Somcutean
Camelia is focused, professional and experienced in driving marketing departments forward. She knows how and when to prioritise, always focusing on the return on investment and quality. She is a persuasive negotiator, always looking for the win:win which is why she is so popular and well respected throughout. She is a detailed, process driven professional who has an entrepreneurial style. I've always seen a strong work ethic and ability to challenge and develop those around her to continually improve as well, while positively managing stakeholders in the business. A real team player, Camelia is an out and out, multi-disciplined oriented professional, making her an excellent hire and key asset for any company.
Roxana Memetea
I had the opportunity to work with Camelia on different marketing and communication projects and I've found her to be a hugely energetic, highly focused communication person who has a goal for increasing product visibility and demand. I've always been impressed with her drive, tenacity and professionalism to succeed in a highly competitive market. She is for any agency person "the ideal client": always open to new things, innovation, creativity, exigent and direct feedback but always fun to work with. She's a person with an incredible optimism and passion for her work. Camelia is a take-charge person, taking all assignments with dedication and a smile, she really understands the concept of a valuable partnership, being a real motivator for the teams. I highly recommend Camelia as a team player and a dedicated person that would make a great asset to any organization.
Experience
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Token Finansal Teknolojiler
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Türkiye
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Financial Services
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100 - 200 Employee
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Marketing Director
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Mar 2022 - Present
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CREDIT EUROPE BANK (ROMANIA) S.A.
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Romania
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Banking
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400 - 500 Employee
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Head Of Marketing Communications
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Apr 2012 - Feb 2022
Elaborate the concept and implement the communication plan for all the retail marketing campaigns.
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Marketing Manager, Retail Banking & Cards
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Jun 2008 - Apr 2012
Corporate marketing plans and tactical marketing strategies for the credit cards, loans and deposits products to facilitate business unit growth.Maintain existing relationship with the major retailers of the bank as appropriate to client needs
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Marketing Consultant
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2010 - 2015
Strategic planner for a Romanian business start-up in the fast-food industry (brand identity – naming, visual identity, brand positioning, brand equity);During this period of time, Calif grew up to 3 locations and become a well-known and loved brand among the Bucharest people; the target profile was accomplished and increased yearly through the marketing and communication strategies Strategic planner for a Romanian business start-up in the fast-food industry (brand identity – naming, visual identity, brand positioning, brand equity);During this period of time, Calif grew up to 3 locations and become a well-known and loved brand among the Bucharest people; the target profile was accomplished and increased yearly through the marketing and communication strategies
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Teknosa
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Türkiye
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Retail
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700 & Above Employee
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Marketing & PR Manager
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Nov 2006 - May 2008
• Brand and sales communication planning • Media, PR and brand strategy to achieve the final marketing KPIs according to the business goals of the company; • Brand and sales communication planning • Media, PR and brand strategy to achieve the final marketing KPIs according to the business goals of the company;
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Client Service Manager
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2002 - 2006
Retail Client Retail Client
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Key Account, Sales Department
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2000 - 2002
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Education
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2004 - 2005
Academy of Economic Studies of Bucharest
2005, Marketing, Communication and Business Development -
1999 - 2003
Academy of Economic Studies of Bucharest
2004, Faculty of Accounting and Electronic book-keeping -
1995 - 1999
National College “Mihai Viteazul”, Bucharest
1999, Mathematics – Physics
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