Experience

Sovereign Brands

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Digital Marketing Manager

  • Mar 2022 - Present



Stealth Venture Labs

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Strategist

  • Apr 2021 - Mar 2022

• Senior Paid Social Buyer

  • Nov 2020 - Mar 2022



Green Line Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Social Manager

  • Oct 2018 - Nov 2020

  • Managing all aspects of Paid Social strategy across multiple accounts, verticals, and social platforms. • Assisting in new business pitches, highlighting capabilities of Green Line’s social team. • Providing strategic insight to clients on existing campaigns/initiatives and emerging opportunities. • Creating detailed reporting decks on campaigns and presenting to client-side senior leadership • Managing all aspects of Paid Social strategy across multiple accounts, verticals, and social platforms. • Assisting in new business pitches, highlighting capabilities of Green Line’s social team. • Providing strategic insight to clients on existing campaigns/initiatives and emerging opportunities. • Creating detailed reporting decks on campaigns and presenting to client-side senior leadership



Clearlink

• United States
• Advertising Services
• 700 & Above Employee

• Senior Paid Media Strategist

  • Jul 2016 - Oct 2018

  • Planning, executing, and optimizing Paid Social Media and Display campaigns with monthly budgets up to $1MM. • Working with internal stakeholders to identify opportunities to introduce Social Media and Display marketing to our brand partners, and educating CLEARLINK team members on the latest marketing trends, tools, and techniques. • Leading the CLEARLINK Social Media team, including training new members, overseeing campaigns and team efforts, and reporting to marketing directors… Show more • Planning, executing, and optimizing Paid Social Media and Display campaigns with monthly budgets up to $1MM. • Working with internal stakeholders to identify opportunities to introduce Social Media and Display marketing to our brand partners, and educating CLEARLINK team members on the latest marketing trends, tools, and techniques. • Leading the CLEARLINK Social Media team, including training new members, overseeing campaigns and team efforts, and reporting to marketing directors. • Researching and testing new Social Media and Display ad tools and technologies, with client goals in mind. Show less • Planning, executing, and optimizing Paid Social Media and Display campaigns with monthly budgets up to $1MM. • Working with internal stakeholders to identify opportunities to introduce Social Media and Display marketing to our brand partners, and educating CLEARLINK team members on the latest marketing trends, tools, and techniques. • Leading the CLEARLINK Social Media team, including training new members, overseeing campaigns and team efforts, and reporting to marketing directors… Show more • Planning, executing, and optimizing Paid Social Media and Display campaigns with monthly budgets up to $1MM. • Working with internal stakeholders to identify opportunities to introduce Social Media and Display marketing to our brand partners, and educating CLEARLINK team members on the latest marketing trends, tools, and techniques. • Leading the CLEARLINK Social Media team, including training new members, overseeing campaigns and team efforts, and reporting to marketing directors. • Researching and testing new Social Media and Display ad tools and technologies, with client goals in mind. Show less



Merkley + Partners

• United States
• Advertising Services
• 200 - 300 Employee

• Paid Social Manager

  • Jan 2016 - Jul 2016

  • Planning, executing, and optimizing paid media campaigns on Facebook, Twitter, Instagram, and other social media platforms for multiple accounts across the agency. • Strategizing to create campaigns and adjust tactics to meet different business goals (ie. awareness, product launches, e-commerce). • Analyzing campaign performance and presenting results to clients, advising on best practices and learnings. • Leveraging the latest tools to measure campaign success, including Datalogix… Show more • Planning, executing, and optimizing paid media campaigns on Facebook, Twitter, Instagram, and other social media platforms for multiple accounts across the agency. • Strategizing to create campaigns and adjust tactics to meet different business goals (ie. awareness, product launches, e-commerce). • Analyzing campaign performance and presenting results to clients, advising on best practices and learnings. • Leveraging the latest tools to measure campaign success, including Datalogix ROI and BrandEffects. • Liaising with internal and external teams to ensure ads and landing pages are set up for optimal performance and tracking. • Researching and testing new social media ad tools and technologies. • Coordinating relationship between agency, client, and Facebook PMD's.

• Paid Social Strategist

  • Mar 2015 - Jan 2016



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Paid Social Specialist

  • Oct 2014 - Mar 2015

  -Executing social media ad buys on Facebook, with monthly budgets of $500k to $1mm -Responsible for meeting direct response eCommerce goals based on driving orders -Analyzing and optimizing campaign performance on a daily basis -Providing and presenting a detailed weekly report to the client, documenting campaign performance, insights, and strategy -Identifying high performance target audience groups/demographics and integrating findings into campaign structure -Researching and… Show more -Executing social media ad buys on Facebook, with monthly budgets of $500k to $1mm -Responsible for meeting direct response eCommerce goals based on driving orders -Analyzing and optimizing campaign performance on a daily basis -Providing and presenting a detailed weekly report to the client, documenting campaign performance, insights, and strategy -Identifying high performance target audience groups/demographics and integrating findings into campaign structure -Researching and testing new social media ad tools and technologies -Coordinating relationship between agency, client, and Facebook PMD's Show less -Executing social media ad buys on Facebook, with monthly budgets of $500k to $1mm -Responsible for meeting direct response eCommerce goals based on driving orders -Analyzing and optimizing campaign performance on a daily basis -Providing and presenting a detailed weekly report to the client, documenting campaign performance, insights, and strategy -Identifying high performance target audience groups/demographics and integrating findings into campaign structure -Researching and… Show more -Executing social media ad buys on Facebook, with monthly budgets of $500k to $1mm -Responsible for meeting direct response eCommerce goals based on driving orders -Analyzing and optimizing campaign performance on a daily basis -Providing and presenting a detailed weekly report to the client, documenting campaign performance, insights, and strategy -Identifying high performance target audience groups/demographics and integrating findings into campaign structure -Researching and testing new social media ad tools and technologies -Coordinating relationship between agency, client, and Facebook PMD's Show less



MNS

• United States
• Real Estate
• 200 - 300 Employee

• Social Media Coordinator

  • Jun 2014 - Jul 2014

  Set up MNS's social media presence across multiple platforms including Facebook, Twitter, Instagram, Google+, Foursquare, and Yelp. Set up MNS's social media presence across multiple platforms including Facebook, Twitter, Instagram, Google+, Foursquare, and Yelp.



Major League Gaming

• United States
• Entertainment Providers
• 1 - 100 Employee

• Communications Manager - Website and Social Media

  • Feb 2013 - May 2014

  • Managed MLG’s social media presence across all platforms and maintained communications content calendar to create a uniform digital communication strategy and drive traffic to the MLG website. • Planned, created, and executed digital and email marketing campaigns to maximize brand visibility and attract new consumers. • Analyzed effectiveness of digital and email marketing campaigns and made recommendations in order to optimize ROI. • Coordinated relationship between MLG… Show more • Managed MLG’s social media presence across all platforms and maintained communications content calendar to create a uniform digital communication strategy and drive traffic to the MLG website. • Planned, created, and executed digital and email marketing campaigns to maximize brand visibility and attract new consumers. • Analyzed effectiveness of digital and email marketing campaigns and made recommendations in order to optimize ROI. • Coordinated relationship between MLG team and sponsors to meet and exceed social media and digital marketing goals as defined in the partnership agreements. • Planned and executed cost-effective paid campaigns on Facebook and Twitter Ad Platforms that successfully reached the target audience. • Wrote news posts and content for MLG website to promote community interaction and shape brand messaging. • Trained, managed, and coordinated social media interns and social media live event team. • Liaised with external agencies to ensure best practices and optimize marketing campaigns.

• Social Media Coordinator

  • Jul 2011 - Feb 2013

  -Managing MLG's social media presence across Facebook, Twitter, YouTube, and other social sites to promote growth and community interaction -Promoting MLG's Partners and Sponsors -Tracking social media reach and community involvement



Autriv Software Development

• New York, NY

• Chief Culture Officer

  • May 2011 - Aug 2011

  • Engaged customers and potential clients in discussion about our products, in order to help and assist them as well as to gain insight into market opinions. • Reached out to bloggers and industry experts to increase awareness of Autriv products. • Designed and developed Autriv Magnetic Stylus for iPad • Engaged customers and potential clients in discussion about our products, in order to help and assist them as well as to gain insight into market opinions. • Reached out to bloggers and industry experts to increase awareness of Autriv products. • Designed and developed Autriv Magnetic Stylus for iPad



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Intern

  • Jun 2009 - Aug 2010

  • Analyzed and reported monthly and quarterly cost figures for Thomson Reuters Markets division • Compiled monthly and quarterly accounting close report • Organized and expedited monthly accounting close process by identifying routinely late transactions to be forecasted ahead of time • Analyzed and reported monthly and quarterly cost figures for Thomson Reuters Markets division • Compiled monthly and quarterly accounting close report • Organized and expedited monthly accounting close process by identifying routinely late transactions to be forecasted ahead of time



Rocky Point Club

• Lifeguard

  • May 2006 - Aug 2008

  • Helped promote a safe environment for all swimmers • Developed the ability to maintain focus within a chaotic environment • Helped promote a safe environment for all swimmers • Developed the ability to maintain focus within a chaotic environment



Pinnacle Associates, Ltd.

• United States
• Investment Management
• 1 - 100 Employee

• Intern

  • Apr 2007 - Jun 2007

  • Reconciled company records of client accounts to bank statements • Researched for new investment opportunities • Light filing and basic office tasks • Reconciled company records of client accounts to bank statements • Researched for new investment opportunities • Light filing and basic office tasks



CCL Oil

• Technology Consultant

  • Jun 2005 - Aug 2005

  • Assisted with minor computer and network problems on a week-by-week basis • Recommended computers and devices to fit business needs and increase productivity • Assisted with minor computer and network problems on a week-by-week basis • Recommended computers and devices to fit business needs and increase productivity