Experience

G.H.BASS

• United States
• Apparel & Fashion
• 100 - 200 Employee

• Director Of Merchandising - Men’s & Women’s Footwear, Apparel, Accessories

  • Apr 2022 - Present

  New York, United States - Re-established core product strategies in footwear, ensuring full in-stock positions of hero styles. Resulted in +50% gross margin comp on ECOM and sustained triple-digit sales growth over LLY. - Partnered with Wholesale to revamp go-to-market strategies. Drove product presentation during market appointments and drove new brand collaborations, contributing to a +105% growth in wholesale orders. - Led product teams through full brand relaunch, replacing unproductive SKUs with… Show more - Re-established core product strategies in footwear, ensuring full in-stock positions of hero styles. Resulted in +50% gross margin comp on ECOM and sustained triple-digit sales growth over LLY. - Partnered with Wholesale to revamp go-to-market strategies. Drove product presentation during market appointments and drove new brand collaborations, contributing to a +105% growth in wholesale orders. - Led product teams through full brand relaunch, replacing unproductive SKUs with compelling, on-trend newness that fueled increased purchase frequency and positive UPT growth. - Drove +30% AUR upside through strategic & incremental MSRP increases, good-better-best assortment planning, and improved quality of sale. - Created and refined internal processes that materially improved crossfunctional collaboration, leading to reduced air freight spend and more efficient sampling investment. - Launched new product categories that drove incremental revenue, creating new franchises around G.H.BASS apparel, dress shoes, black label product, and comfort-focused offering. Show less



Club Monaco

• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Merchandise Manager - Women's

  • Jun 2021 - Apr 2022

  Greater New York City Area Led Women's Apparel & Accessories teams through early stages of turnaround, exceeding plan in Q4 '21 and Q1 '22. Increased Core offering by 15% and drove initiatives to grow investment in 365 product, resulting in improved style-to-cc ratio. Partnered with Production to find creative solutions to supply chain issues while maintaining healthy margin rates. Drove strategy for premium product, resulting in triple digit positive comps in Cashmere. Grew silk, leather, and other high-end… Show more Led Women's Apparel & Accessories teams through early stages of turnaround, exceeding plan in Q4 '21 and Q1 '22. Increased Core offering by 15% and drove initiatives to grow investment in 365 product, resulting in improved style-to-cc ratio. Partnered with Production to find creative solutions to supply chain issues while maintaining healthy margin rates. Drove strategy for premium product, resulting in triple digit positive comps in Cashmere. Grew silk, leather, and other high-end pricepoints to create halo effect for core assortment. Worked closely with Marketing & Creative to ensure all customer-facing assets enhanced the brand while supporting commercial initiatives. Co-led Employee Engagement Committee and implemented rewards & recognition program Led team of four merchants, including first-time managers.

• Merchandise Manager - Men's

  • Aug 2018 - Jun 2021

  New York City Metropolitan Area Oversaw eight consecutive quarters of positive comps in Tops categories, exceeding gross margin plan in seven of the eight. Drove double-digit growth for 2019 in Outerwear, Suiting, and Accessories by chasing new product categories, curating relevant 3rd Party assortments, and increasing investment in key items. Grew Men’s Knits penetration from 11% of total sales to 24%, establishing new key items across Tees, Polos, and Sweatshirts, and building equity in best-selling… Show more Oversaw eight consecutive quarters of positive comps in Tops categories, exceeding gross margin plan in seven of the eight. Drove double-digit growth for 2019 in Outerwear, Suiting, and Accessories by chasing new product categories, curating relevant 3rd Party assortments, and increasing investment in key items. Grew Men’s Knits penetration from 11% of total sales to 24%, establishing new key items across Tees, Polos, and Sweatshirts, and building equity in best-selling fabrications. Led Sweaters to a record-breaking Q4, reaching all-time gross margin dollar highs in both Cashmere & Non-Cashmere. Managed additional categories of Men’s Denim, Pants & Shorts throughout 2020 due to reduced headcount. Assorted all Men’s categories and led end-to-end process with multiple CFT’s. Developed and managed three merchants; actively sought opportunities for growth within the team, and for new external talent to further drive the business.



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Merchant - Tailgate Clothing

  • Apr 2017 - Aug 2018

  New York, United States Led omnichannel merchandise strategies and execution for all Tailgate Men's & Women's product. Oversaw the opening of 5 new brick & mortar locations, each with a highly localized assortment. Exceeded annual sales plans and helped Tailgate reach profitability ahead of schedule, resulting from 12 times topline growth in two years. Drove customization initiative in stores that positively impacted traffic, conversion, and ADS. Assisted in creating and improving seasonal calendar… Show more Led omnichannel merchandise strategies and execution for all Tailgate Men's & Women's product. Oversaw the opening of 5 new brick & mortar locations, each with a highly localized assortment. Exceeded annual sales plans and helped Tailgate reach profitability ahead of schedule, resulting from 12 times topline growth in two years. Drove customization initiative in stores that positively impacted traffic, conversion, and ADS. Assisted in creating and improving seasonal calendar, partnering with all areas of the business and leading improvement in speed to market. Aggressively chased new areas of opportunity and launched product categories that drove incremental sales. Reported directly to Brand President and managed two Assistant Buyers.

• Associate Merchant - Tailgate Clothing

  • Apr 2016 - Apr 2017

  New York, United States Created seasonal merchandise strategy for Tailgate stores and web assortments, managing more than 3000 cc's and building a new model for collegiate apparel. Worked closely with Design & Production to find creative and profitable solutions to unique merchandising problems caused by a broad, school-specific assortment. Assorted innovative concepts and big ideas, focusing on customer need, proven volume-drivers, and white space in the college market.

• Associate Merchant - Women's

  • May 2015 - Apr 2016

  Greater New York City Area Worked closely with Design to identify and react to broader trends, elevating product to new levels of sophistication. Thoroughly analyzed business and chased areas of opportunity aggressively. Negotiated with production to ensure greatest flexibility on Open to Buy; created solutions for costing challenges between design and production. Collaborated with visual merchandising to create compelling destinations and improve the customer experience in store and online. Reported directly… Show more Worked closely with Design to identify and react to broader trends, elevating product to new levels of sophistication. Thoroughly analyzed business and chased areas of opportunity aggressively. Negotiated with production to ensure greatest flexibility on Open to Buy; created solutions for costing challenges between design and production. Collaborated with visual merchandising to create compelling destinations and improve the customer experience in store and online. Reported directly to Divisional Merchandise Manager and helped to develop Assistant Merchant and new hires.

• Assistant Buyer - Women's

  • Oct 2013 - May 2015

  Greater New York City Area Created weekly, monthly & seasonal recaps assessing product performance and making recommendations for future actions. Presented seasonal strategies and planned early assortment architectures to fit departmental financial goals. Worked with Production to manage call dates and ensure that all buys were communicated at the latest possible date without risk to delivery. Tracked shipping for all on-order product and reported inventory concerns to cross-functional team. Managed samples… Show more Created weekly, monthly & seasonal recaps assessing product performance and making recommendations for future actions. Presented seasonal strategies and planned early assortment architectures to fit departmental financial goals. Worked with Production to manage call dates and ensure that all buys were communicated at the latest possible date without risk to delivery. Tracked shipping for all on-order product and reported inventory concerns to cross-functional team. Managed samples and led weekly cross-functional team meetings, reviewing upcoming assortments regularly.

• Merchandise Teammate - AEO Teammate Training Program

  • Jul 2013 - Sep 2013

  Greater Pittsburgh Area Trained under Assistant and Associate Merchants in Women's Denim & Men's Graphics. Completed several hours per week of classroom-style training on the merchant positions. Created trend boards and presented to AEO Merchant team.



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Merchandising Intern - Men's Graphics

  • Jun 2012 - Aug 2012

  Greater Pittsburgh Area