Senior Digital Marketing Executive (Jessica and Marie Claire HK)

• May 2022 - Present

- Perform data analysis on customer sales data to sort out the business need to facilitate channel growth - Developing digital marketing strategy including SEO, Facebook, Instagram, GDN, DFP, eDM, etc. - Plan and execute online and offline marketing campaigns (i.e. Most Successful Women Award 2022) - Planning and Executing IMC campaigns with over 30 luxury brands, i.e. Gucci, Chanel, Rolex - Handling UX/UI design of brand website ,tracking conversion rates and making improvements to the website - Analysed and reported on the effectiveness of marketing events and initiatives. - Conducted regular competitor research, intelligence gathering and reporting on competitive set/market conditions - Providing support for all digital sales processes and products Show less

Senior Digital Marketing Executive

• Jun 2020 - May 2022

- Designing and Implementing a digital marketing plan for the promoted property every other week, including ad content creation, digitals marketing activities, and budget controls to obtains leads and sales. - Preparing the documentation for integrated marketing campaigns and which includes infographics, PowerPoints, sales sheets, and visuals designs. - Developing and generate high-quality leads by well-using Ad tools, e.g Google Ads, Facebook Ads Manager, and Verizon Media Native - Advertiser, etc. - Creating and evaluating content and ad projects on company social channel incl. Instagram, Linkedin, WeChat & Facebook, as well as managing the page performances. - Conducting social media reports based on the effectiveness of key performance indicators, inch CPC, CTR, CPC, CPM. - Designing and launching the new company website and cooperating with the tasks with different agencies. - Company business projects (e-commerce platform) development and operation Show less

Marketing Assistant

• Sep 2019 - Jul 2020

- Handling the Yahoo Social Media Platform (Yahoo Hong Kong Facebook Page)- Design and publish the customer-driven and search posts in search engine and social media platforms- In charge of social media tracking and analysis and the daily editorial support. - Involving in the E-commerce and business development projects, such as the Yahoo Reward program & Yahoo TV program- Administrative support to B2B team- Plans and assists on the launch of the annual project - Verizon Media Big Idea Chair Awards 2019 Show less

Marketing Intern (B2B &B2C)

• Jun 2019 - Sep 2019

Students' Union Welfare Officer

• Mar 2019 - Jul 2020

Establish and maintain the relationship between students' union and commercial industries. Implementing the welfares and sponsorship projects in HKBU. Establish and maintain the relationship between students' union and commercial industries. Implementing the welfares and sponsorship projects in HKBU.

Marketing Assistant, Part Time (E-commerce)

• May 2019 - Jul 2019

- Assisted in E-commerce marketing project on Summer campaign - Opening up a new market in Zalora and upload all the SKUs and products to the E-commerce platform. - Handled customers' online purchase inquiries - Generated monthly sales report on different platform, including HKT, Asia Miles, HKTV mall - Conducted market research on the sales performance of different E-commerce platform - Managed bilingual product information in the online store - Retouched product shots for company online sales platform Show less

Sales Associate

• Jun 2017 - Sep 2017

Balanced excellent customer service with reliably completing varied store upkeep tasks. Operated Point of Sale systems accurately and efficiently. Resolved customer complaints and negotiated solutions. Balanced excellent customer service with reliably completing varied store upkeep tasks. Operated Point of Sale systems accurately and efficiently. Resolved customer complaints and negotiated solutions.

Teaching Assistant

• May 2016 - Sep 2016

Administrative Support and Classroom preparation. Provide direct student instructional services by working with assigned individuals and/or small group of children. Administrative Support and Classroom preparation. Provide direct student instructional services by working with assigned individuals and/or small group of children.

Barista

• May 2015 - Sep 2015

Providing legendary customer service with prompt service, quality beverages and products, quality beverages and products Maintaining a clean and comfortable store environment. Providing legendary customer service with prompt service, quality beverages and products, quality beverages and products Maintaining a clean and comfortable store environment.

Marketing Assistant

• May 2015 - Sep 2015

External Secretary

• Jul 2013 - Jul 2014

Being part of the society, we believe that secondary students have the right and responsibility to express towards social issues, to contribute and to serve. Nevertheless, such a platform for secondary school students to discuss social issues is still not present. We believe it is part of the root causes that result in the student dissatisfaction and miscommunications nowadays. Therefore, a group of secondary school student’s leaders who want to serve the society and care about the society set up HKUCSS so to facilitate the provision of more opportunities for secondary students to learn about social issues, convey their ideas to the society and arrange various constructive and interactive activities for students. Show less

External Affairs Secretary

• Jul 2013 - Jul 2014