Experience

Hybrid Media Services

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Business Insight and Intelligence

  • Jan 2022 - Present

• Media Analytics Manager

  • Sep 2017 - Jan 2022



SilverBack Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Field Account Manager

  • Mar 2014 - Apr 2017

  Directed projects and volume sales for the Southeast Region. Advised business on marketing and sales approaches and best practices to increase skills and experience in sales, technical expertise and other role specific requirements. Continually drove the impact and value of client relationship. • Led strategic projects for the Southeast Region, resulting in #1 in volume sales for Hyundai Motor America. • Developed digital analysis of current campaigns consisting of SEO, SEM, Email blasts, Behavioral Targeting, Pre-Roll videos and other added value resources that increased brand awareness, leading to an increase in sales. • Created marketing strategies, such as media planning and buying, digital campaigns, digital dealer diagnostics, and mystery shoppers. These actions provided the business with monthly analysis of business goals. • Managed digital analysis of marketing campaigns, monitoring search engine optimization, search engine marketing, email, behavioral targeting, pre-roll videos that increased brand awareness and an increase in sales. • Established blueprints for developing client collaboration and partnership. This resulted in zero loss of clients. • Concept Team member, assisted in creation of Sales Event Campaign, enabling business and clients to obtain sales goals. • Provided coaching and guidance to project teams for marketing, client partnership and sales leads. • Provided ongoing customer support and technical assistance, leading to a higher level of customer collaboration and commitment. Show less



Omni Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jun 2011 - Mar 2014

  Consultant to management on strategic marketing and sales. Designed and maintained documentation for campaigns to include products, social media, and client facing documentation was technically accurate. Managed and drove solutions for multiple customers and incorporated business requirements into marketing campaigns. • Project Manager for multi-media campaigns for largest Cadillac Dealers in the Southeast. • Collaborated with clients from concept to production and launch of region wide print, TV, Web, mobile-device and social-media campaigns that routinely exceeded client expectations. • Facilitated media plans and $1M monthly for several clients. • Team member for marketing and advertising for top Automotive Groups, Florida Atlantic University Athletics, Celsius Energy Drink and Ashley Furniture. • Developed campaign management tools, such as briefs, proposal templates, estimate forms and project management tracking. This improved communication and increased the level of client satisfaction and sales. • Provided leadership and coaching for Junior Account Executives for their sales and career growth. • Collaborated with various business unit to ensure successful completion of advertising campaigns. Show less



EDMC

• United States
• Education Management
• 700 & Above Employee

• High School Representative

  • Jun 2010 - Dec 2010

  • Served as liaison between Brown Mackie College and two (Broward/Dade) county school districts. • Prepared interactive presentations to engage high school students in preparation for college and careers. • Coordinated and build rapport with principals, guidance counselors, teachers, etc. to conduct presentations. • Attended local BMC events, reconcile marketing reports, plan and implement college workshops. Informed local high school students of potential college and career choices. Show less



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Account Executive

  • Jul 2007 - Jun 2010

  • Developed advertising and marketing strategies for Chrysler Corporate, Auto Trader and 25 other automotive dealerships in the US & Canada • Established market analysis and sales strategies for clients. • Developed TV, radio and other forms of advertising for larger automotive dealerships. • Worked closely with marketing team for implementation of new software and processes for digital venture. • Created print and broadcast media for customers to use in their media outlets. • Provided a wide range of customer service to clients on a daily basis. • Proactively sought out clients and new business. Show less