Experience

CMRS Group (HK)

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Senior Manager

  • Mar 2016 - Present

  Plan, organize and support projects and promotion activities for clients, including marketing ideas, digital strategies, brand awareness building, establishing conversion funnel;Initiate and execute campaigns via content development, social media activities, viral marketing, digital media buy and KOL management;Work and manage project team to handle daily works;Orchestrate and execute digital media campaign across various channels, including SEO, SEM, DV360, etc.;Track channel KPI target to manage budget and resources and evaluate effectiveness of online marketing initiatives;Key account management for various industries, including MTR, Citibank, City Chain, Maxim’s, Chow Tai Fook, Voluntary Health Insurance Scheme, Dah Sing Bank, Inchcape, etc.



Ronald Lu & Partners

• Hong Kong
• Architecture & Planning
• 1 - 100 Employee

• Communications Officer

  • Oct 2015 - Mar 2016

  Plan and implement marketing communications programme for firm for corporate branding purpose;Develop and organize promotional activities to expand brand’s outreach to mass segment, including inviting media, prepares and issues press releases;Create relevant and engaging content on brand’s digital platforms for B2C and B2B, including Facebook, LinkedIn, WeChat, Website. Plan and implement marketing communications programme for firm for corporate branding purpose;Develop and organize promotional activities to expand brand’s outreach to mass segment, including inviting media, prepares and issues press releases;Create relevant and engaging content on brand’s digital platforms for B2C and B2B, including Facebook, LinkedIn, WeChat, Website.



OpenRice.com

• Technology, Information and Internet
• 100 - 200 Employee

• Editor

  • Nov 2012 - Oct 2015

  Manage brand’s external marketing channels, including website, Facebook and Instagram and develop bilingual content strategy and copywriting for different content marketing mediums, including eDM, Social Media, Advertorials, Editorials and In-App Content;Conduct research on industry trends and gather audience data to generate content for whitepaper and Implement content marketing strategy for website traffic growth;Involve in preparing marketing materials of events and coordinate with internal teams and external parties in areas of marketing communications.