Experience

gyro

• United States
• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • Jul 2017 - Present

  As the Programme Director, I was responsible for the establishment, development and implementation of agency work processes whilst providing support and guidance for the account, creative and channel and creative teams to achieve strategic and creative excellence for all work developed by the agency. In addition, as the ABM lead for gyro, I also work with key accounts which require strategic and executional support for all ABM related campaigns.As the Group Account Director, I worked closely with the marketing, subject matter experts, media teams and internal stakeholders to develop a wide range of marketing campaigns ranging from brand awareness to lead based and account based marketing campaigns to ensure that it achieved businesses and marketing KPIsClients handled: Standard Chartered, Intel, HP, F5, CommScope, Deep Instinct

• Senior Account Director

  • Jul 2017 - Jan 2018



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2016 - Jul 2017

  As the account lead for the IBM ASEAN performance marketing team, I worked with the clients teams and internal stakeholders to develop innovative and comprehensive account based and lead based digital marketing campaigns and ensure that it achieves business and marketing KPIs.I successfully expanded Huawei’s business by over 40% within a one year period and delivered operating profit margin of over 30% with IBMClients include: IBM ASEAN, Huawei GTS



Doremus+Co

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Oct 2015 - Dec 2015

  Part of Omnicom Group, Doremus is a B2B marketing specialist with more the 120 years of experience. As the Group Account Director, I oversaw both the Hong Kong and Singapore office, ensuring all client work was delivered with speed, focus and accountability. I delivered operating profit margin of over 25T for clients in HK and Singapore. In Singapore, I successfully expanded client base from 1 to 4 clients within one yearClients in SingaporeAgility Logistics, HP Inc, Thomson Reuters, Zebra TechnologiesClients in Hong KongBayer Material Science, Credit Suisse, HP China, Manulife, Morgan Stanley, Schroders, Sunlife, Standard Life

• Group Account Director

  • Aug 2014 - Sep 2015



DDB Group Hong Kong

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2014 - Aug 2014

  During my 8 years in DDB, I worked with global, regional and local clients in a wide range of industries, including FSI, Tech, Lighting, Tourism, etc. I lead and provided strategic vision, marketing expertise, and operational leadership required in order for my clients to achieve their business and marketing KPIs. As an account director, I was able to consistently maintained revenues of HKD 30M over a 3 year period that included a global financial crisis and numerous significant global alignment losses. In addition, I delivered an operating profit margin of 25% - 40% across all clientsClients: Australia and New Zealand Bank, Cancer Fund, Emerson, Hong Kong Trade Development Council, Landmark, Manulife HK, Mothers Choice, Philips Lighting, Schroders, Tourism Australia

• Associate Account Director

  • Apr 2006 - Aug 2014

• Senior Account Manager

  • Apr 2006 - Jan 2008



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2006 - Nov 2008

  As an account manager, I was responsible for overseeing the smooth operation of the accounts and ensure that all work was delivered with speed, focus and accountability. Clients include: JF Asset Management, Abbot Laboratories, United Overseas Bank, Financial Times, Microsoft, MSN and Microsoft Digital Advertising SolutionsAwards: IDA Bronze Award (2006) in the "3-D Direct Mailing Category", client: MDAS



marcus evans Group

• Ireland
• Events Services
• 700 & Above Employee

• Sales Executive - Regional Conferences

  • Dec 2004 - Aug 2005

  - Research industries, companies and identify executives who would benefit from attending our conferences.- Approach potential clients, introducing them to our regional conferences and to establish whether attending our conference would create value for their organization- Approximately 120 cold calls a day and 10 - 15 sales pitches per day, resulting in, on average, 1 - 2 sales per week