Callum Swain

Marketing Manager at Magnetic North
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
Skills

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Credentials

  • Fellow of the Higher Education Academy (FHEA)
    Higher Education Academy
    Feb, 2019
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Nov, 2020
    - Sep, 2024

Experience

  • Magnetic North
    • Human Resources Services
    • Marketing Manager
      • Oct 2019 - Present

      Managed all aspects of Magnetic North's brand, acquisition and retention strategy, working with a multi-disciplinary team to drive awareness & consideration of the company's services. Responsibilities included planning, co-ordinating & delivering sustainable omni-channel marketing campaigns & activities, using data & creative insight to maximise sales opportunities & growth. Managed all aspects of Magnetic North's brand, acquisition and retention strategy, working with a multi-disciplinary team to drive awareness & consideration of the company's services. Responsibilities included planning, co-ordinating & delivering sustainable omni-channel marketing campaigns & activities, using data & creative insight to maximise sales opportunities & growth.

  • Northumbria University
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Lecturer in Entrepreneurship, Innovation and Strategy
      • Jan 2017 - Oct 2019

      Joined Northumbria University in 2017, delivering teaching across Newcastle Business School's International Distance Learning, Foundation, Undergraduate and Masters Programmes. Responsible for developing Strategy, Marketing and Dissertation modules, successfully delivering these to students from the UK, Far East and Asia. Joined Northumbria University in 2017, delivering teaching across Newcastle Business School's International Distance Learning, Foundation, Undergraduate and Masters Programmes. Responsible for developing Strategy, Marketing and Dissertation modules, successfully delivering these to students from the UK, Far East and Asia.

  • Toyota (GB) plc
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Manager, Social Media
      • Jul 2015 - Dec 2016

      Managed on-line communities for the Toyota and Lexus brands in all owned UK social spaces (i.e. Facebook, Twitter, YouTube, Instagram etc.). Involved formulating campaign strategies, building relationships and managing direct communication with audiences to successfully increase engagement across multiple channels.

    • Co-ordinator, Digital Marketing
      • Jun 2013 - Jul 2015

      Managed content and functionality development on Toyota [GB] PLC’s national website (www.toyota.co.uk). Responsible for SEO, content and analytics, working with leading agencies including Brandwidth, Isobar and Saatchi & Saatchi to build, manage and maintain Toyota’s digital presence across the UK.

Education

  • Northumbria University
    Doctor of Philosophy (PhD) Knowledge-based Innovation
    2017 - 2020
  • Northumbria University
    BA (Hons) Business Leadership & Corporate Management, First-class Honours
    2012 - 2016
  • Yarm School
    GCSEs & A Levels
    1997 - 2011

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