Callum Yaw
Digital Content Designer at Delio- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Project Management
SuperHiMar, 2023- Sep, 2024 -
Adobe XD Masterclass - UI / UX Design From Scratch
awwwards.May, 2021- Sep, 2024
Experience
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Delio
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United Kingdom
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Financial Services
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1 - 100 Employee
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Digital Content Designer
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Jan 2020 - Present
Responsibilities: • Led the design and execution of marketing's brand assets throughout the design process, working consistently to Delio’s brand guidelines across a range of workstreams for demand generation, brand building, events, and communications. • Pitch creative ideas and approaches of your own to senior stakeholders, providing a clear rationale, written and verbal to communicate your art direction. • Support the editing and finesse of assets used across our digital touchpoints. • Enable team members to design at scale by creating resources that achieve the highest value 1:many content to support the Delio team. • Contribute to the evolution of the Delio brand by exploring novel approaches and new tooling that support our strategic brand and marketing goals. • Collaborate with marketing, product, and growth teams to launch projects, evergreen content, and launch announcements that support new products and features. • Produce, edit and animate creative assets and footage of the Delio platform to appear in brand, product and walkthrough videos for a range of digital platforms. • Able to use a camera to a good enough standard to capture photography for online assets. • Be responsible for marketing’s digital media archive and live assets to ensure they are catalogued and managed with the correct data and permissions. • Shadow the product designers to develop knowledge of UI and UX best practices and contribute to the development of Delio’s design system. Show less
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Freelance Digital Designer
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Feb 2021 - Jul 2022
· Conducted stakeholder interviews to interpret project goals. · Delivered a real estate landing page that I project managed from conception to website design, build and maintenance. · Curated mood boards to visually communicate the art direction for the landing page, adhering to set agency brand guidelines. · Proposed and responded to feedback about wireframes efficiently throughout the design process. · Prototyping in Adobe XD for desktop, tablet and mobile views when communicating different approaches during meetings. · Developed sitemaps to effectively communicate the information architecture to stakeholders. · Brought a responsive website to life in a WordPress content management system (CMS) with Elementor Pro, updating DNS records with our chosen hosting provider. · Problem-solving solutions for property listings by diagramming how to create custom post types with Crocoblock’s Jet Engine plugin. Show less
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Sainsbury's
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United Kingdom
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Retail
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700 & Above Employee
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Customer Services Assistant
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Dec 2019 - Jan 2020
A seasonal services assistant position before finding a full-time role, with the responsibility to create positive shopping experiences for customers while on the checkouts and replenishing stock. Primarily based on the checkouts during the festive period, I enjoyed building rapport with customers in a fast-paced environment while consistently processing items and refunds at pace. Where possible during quieter hours, I would get involved in stock replenishment in the homeware, fridge and frozen isles in keeping with guidelines. Show less
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Digital Radish
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Graphic Designer Intern
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Aug 2019 - Sep 2019
As part of cross-functional teams at Digital Radish, I was responsible as a creative artworker to complete a range of briefs for two major clients, including The Drum B2B Award-nominated ABM campaign: ‘Unite Everything. Achieve Anything.’ for Applaud. I confidently artworked a high volume of touchpoints efficiently at pace for the 40 target accounts to meet deadlines. They included personalised A1 landscapes of each target’s HR technology stack, report cover designs and a personalised note that I mocked up in slides for the team to share with the client to sign off. Additionally, I designed and presented a piece of sales enablement for the campaign to the creative director and actioned amends that upheld brand guidelines. I worked closely with account managers and content executives to deliver many highly-personalised reports for the Radishes ABM campaign for Iotic. I curated a range of picture research in line with the targeted accounts, engaging with branding and identity, editorial design and typography when artworking, pre-flighting and mocking up the assets for distribution via LinkedIn and print for direct mailers. The agency welcomed me as an integrated designer in their team. I took this invaluable opportunity to build positive relationships with people through cross-team collaboration and actively participate in company all-hands, progress reports and design team meetings. There, I confidently articulated my ideas to the senior designers and creative director and gained a real insight into agency life through their mentorship. Clients include: Applaud and Iotic Show less
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University of Plymouth
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Higher Education
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Student Ambassador
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Sep 2017 - Jul 2019
Working as a subject specific ambassador for my degree programme leading faculty tours and working with academics to support and inform prospective students. I have also coordinated workloads within changing groups whilst moving new students into halls of residence. Both opportunities have enabled me to build my confidence and communication skills when working individually and in a team doing work I am passionate about. Working as a subject specific ambassador for my degree programme leading faculty tours and working with academics to support and inform prospective students. I have also coordinated workloads within changing groups whilst moving new students into halls of residence. Both opportunities have enabled me to build my confidence and communication skills when working individually and in a team doing work I am passionate about.
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Pentagon Design LTD.
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United Kingdom
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Design Services
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1 - 100 Employee
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Assistant Graphic Designer
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Jul 2018 - Jul 2018
At Pentagon Design, I had the opportunity to rejoin the team on a live editorial design project for Kettler, a major client specialising in sports and garden furniture. I was responsible for independently retouching and photo editing and retouching garden furniture sets with Adobe Photoshop for a perfect-bound printed brochure design to showcase the collections. Tasks included retouching CAD-generated tables and chairs onto indoor and outdoor backgrounds to demonstrate the desirable lifestyle of an ideal customer. During my time, I was also tasked with retouching portrait photographs and learnt how to manage them in a WordPress content management system (CMS). Working with guidance from the creative director and owner gave an eye-opening insight into how a small studio works day-to-day, from briefing the design team and scoping requirements to the software used to present the work to meet official deadlines. Clients include: Kettler Show less
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Assistant Graphic Designer
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Jun 2015 - Jun 2015
At Pentagon Design, I had the opportunity to work amongst their team of four designers and learn about applying fundamental design principles to real live projects for clients. During my one-week work experience, I used Adobe InDesign to design core business collateral for a fictional environmental charity, with traditional methods for logo artwork and grids to arrange typography and image. At Pentagon Design, I had the opportunity to work amongst their team of four designers and learn about applying fundamental design principles to real live projects for clients. During my one-week work experience, I used Adobe InDesign to design core business collateral for a fictional environmental charity, with traditional methods for logo artwork and grids to arrange typography and image.
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Education
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2016 - 2019
University of Plymouth
Bachelor’s Degree, Graphic Communication with Typography -
2014 - 2016
Brynteg Comprehensive School
A Levels, A*–A -
2009 - 2014
Brynteg Comprehensive School
GCSEs, A*–A
Community
