Callum Croy

Senior Category Manager at SportPursuit
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Contact Information
us****@****om
(386) 825-5501
Location
West Sussex, England, United Kingdom, UK

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5.0

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James Wickenden

Callum I can recommend as a person with great proficiency and deep experience of solutions. Callum is a self motivated and wise person but also an inspiring perfectionist. Creative strategist with great interpersonal skills. Customer focused and honest team player. If you ever need someone to deliver under pressure, no slip-ups, just results, Callum is your go-to person!

Scott Hargrave

Callum is a focussed and talented individual, who takes any task and gets results, and frequently thinks beyond the basics to produce results that exceed expectations. His attention to detail is excellent, and once given a project you know that it is in safe hands and the results will follow. Callum is a pleasure to work with, and is equally comfortable in a team in a small van on top of the mountain filming in -20 degrees and blizzards, or working on his own on a task.

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Experience

    • United Kingdom
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Senior Category Manager
      • Feb 2022 - Present

    • Category Buyer
      • Jan 2020 - Present

    • Senior Category Merchandiser
      • Aug 2016 - Jan 2020

      - Supports Category Managers in ensuring that team sale events are completed to schedule and to the standard required by both the team and the business.- Provides key in-office support, helping organise and manage the team when category managers are in meetings or out of the office.- Provides regular feedback on effectiveness and standard of internal team merchandising processes.- Merchandises the biggest revenue driving sales for the category.- Provides analysis and sales data to support key supplier meetings.- Supports Category Leads with any Excel heavy lifting.- Manages all shopping cart price rule set-up.- Manages the team Dropbox and sending images for editing.- Helps manage smaller brands, particularly those that are predominantly stock refreshes, ensuring a regular calendar of sales with lists delivered on time.- Identifies sales that have performed significantly above or below expectation (+-20%) and talkthrough these in morning meetings. Works with category leads and merchandisers to understand the reasoning behind this.- Provides training support to team merchandisers and give guidance on process and bestpractice.- Helps motivate and support a positive business culture within the team.Manages the sales process end to end to maximise the revenue from every sale event in order to hit our category and business targets. This includes;- Product selection, where applicable, to ensure we have a compelling range of products for our members.- Ensuring that all sale events have great imagery to inspire customers to buy.- Ensuring product descriptions are accurate and informative, helping customers make buying decisions.- Accurate categorising and sorting new products from our suppliers to fit with our category and attribute structure.- Manipulating data in excel.- Work closely with suppliers to handle exceptions.- Work with customer service to handle customer questions.- Begin to develop new supplier relationships. Show less

  • Edge & Wax
    • West Sussex, United Kingdom, United Kingdom
    • Buyer
      • Sep 2012 - Jan 2020

      Responsible for shortlisting and ordering of the ski hardware range, assisting with shortlisting and ordering of ski soft good range. Replenishment duties and product preparation for our website and analysing sales data. Main areas of focus: • Working with MD in activities relating to selecting and buying products • Attending required trade shows such as ISPO and SLIDE and supplier show rooms throughout the UK and EU to discuss product selection with suppliers • Attending ski tests where required to evaluate product for selection and assist with marketing information • Responsible for the creation of product codes for the RMS till system • Entering purchase orders onto the RMS system • Analysing sales data to establish profitability to help identify requirements for next season • Creating copy and editing images for products for website and printed advertising use • Working with the warehouse to inform them of end-of-line products and new space requirements • A focus for buying related communication into the business • Work from procedures to assist day to day decision making and to resolve queries quickly • Analysing both company data reports and web analytics to help determine buying trends and predictions Previous Roles including Boot-Fitting, and Web Administrator. Show less

Education

  • Steyning Grammar School
    Maths, Business, Economics and Information Technology
    2006 - 2013

Community

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