Experience

Founders Entertainment

• United States
• Entertainment
• 1 - 100 Employee

• Director, Brand Partnerships

  • Sep 2023 - Present

• Brand Partnerships & Strategy Manager

  • Feb 2022 - Sep 2023



Problem Child Productions

• Founder

  • Jan 2020 - Present

  With a little irreverence and a lot of creativity, Problem Child Productions bends the rules to create unconventional solutions and designs for the music, events and food/beverage industries. Conceptualized and designed 200 limited edition bandanas for a Major Lazer x Umami Burger x Bacardi x DoorDash collaboration box, resulting in 67MM impressions from the 100 key opinion leaders/influencers Managed production of bandanas via outsourced vendor, responsible for revisions, quality control and on-time, on-budget completion Delivered product mockup for campaign photos featured in TimeOut National, AdWeek, Your EDM and Dancing Astronaut exposing to 11MM unique monthly visitors Designed food/beverage packaging, QR scanners and digital menus for a new covid-safety compliant restaurant, David’s Landing Collaborated with Red Bull NYC On-premise Marketing team to design digital and print collateral for venue cocktail menus/specials and internal Red Bull NYC events Show less



Couch Party

• Co-Founder & Creative Director

  • Mar 2020 - Present

  Couch Party aims to provide curated digital social experiences, accompanied by tangible goods and brand collaborations in the form of at home “Party Packs” to provide relief and support during Covid-19. Conceptualized, designed, and delivered Couch Party V1.NYC (collaboration between Red Bull, Patron, Roberta’s Pizza) to 200 key opinion leaders/influencers resulting in 1.5MM impressions Led Couch Party brand development process through initial ideation, creative concepting, brand values and identity, key consumer identification, product prototyping, and product production Worked with client to clearly identify campaign strategy, define objectives, and KPI’s Hired a team of 3 across operations, consumer data management, and account management to ensure objectives and goals were effectively met Designed consumer journey from digital gated invite to final event production and recap Built HTML for website and Email campaigns which were automated through “Active Campaign” Show less



Waste360

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Graphic Designer

  • Nov 2018 - Feb 2022

  Run design, development, and production of communication materials for a 15,000 person trade show, WasteExpo Received the AZBEE Regional Bronze Award for Conference Content Coverage for newly launched WasteExpo Together Online Use HTML coding to build out flexible email blasts and newsletters that function across multiple devices and platforms Create logos, GIFS, animations, infographics, websites, newsletters, and social media campaigns to promote all internal brands Created an infographic on The Evolution of The Garbage Truck, which is featured in the National Garbage Truck Museum Show less



Select

• Design Services
• 1 - 100 Employee

• Graphic Design Intern

  • May 2017 - Sep 2017

  Supported The Hive, an incubator group focusing on Brand Positioning, Consumer Behavior, Shopper Marketing Strategy, Market Research, Product & Apparel Trends among other areas for local and global clients (PepsiCo, Jim Beam + Knob Creek, Timberland, T-Mobile, Snapchat, Facebook, Dunkin’ Donuts, etc.) Researched and analyzed consumer insights and market trends across multiple industries Created conceptual decks and mock product sourcing for brand positioning and strategy for large influencer campaigns, event giveaways, retail, POS display enhancers and more Followed and tracked results of influencer campaigns, ensuring clients were receiving product and posting using suggested tagging Show less



Nestlé Waters

• France
• Food and Beverage Services
• 700 & Above Employee

• Graphic Design Intern

  • Jun 2016 - Sep 2016

  Designed logo and all collateral, including templates, images and flyers for new onboarding and assimilation initiative, Thrive. Designed collateral, including images, thank you cards, stickers, flyers and templates for employer brand, Elements of Success. Developed files for print on demand product launch for Talent Acquisition Participated in 10 week intensive intern program, including mini MBA, learning sessions, and volunteer sessions Designed logo and all collateral, including templates, images and flyers for new onboarding and assimilation initiative, Thrive. Designed collateral, including images, thank you cards, stickers, flyers and templates for employer brand, Elements of Success. Developed files for print on demand product launch for Talent Acquisition Participated in 10 week intensive intern program, including mini MBA, learning sessions, and volunteer sessions



LF Stores

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Stylist

  • 2013 - 2015

  Creatively managed and developed new fashion trends and pitched ideas for @LFstores instagram (215k followers) Met or exceeded selling goal average for each fiscal month (Largest individual sale: $2,500 Most productive month: $15,000) Built and maintained an accurate, organized and effective client book Audited and calculated store income, responsible for depositing funds with accuracy Creatively managed and developed new fashion trends and pitched ideas for @LFstores instagram (215k followers) Met or exceeded selling goal average for each fiscal month (Largest individual sale: $2,500 Most productive month: $15,000) Built and maintained an accurate, organized and effective client book Audited and calculated store income, responsible for depositing funds with accuracy



bartaco

• United States
• Restaurants
• 300 - 400 Employee

• Hostess

  • May 2013 - Aug 2013

  Greeted and seated all customers in a professional and friendly manner Managed restaurant waiting list during high volume to accurately set guest expectations Answered phone calls, booked reservations, and resolved customer service issues Greeted and seated all customers in a professional and friendly manner Managed restaurant waiting list during high volume to accurately set guest expectations Answered phone calls, booked reservations, and resolved customer service issues



Community Brands

• United States
• Software Development
• 700 & Above Employee

• Account Coordinator

  • 2012 - 2013

  Handled day-to-day interaction with existing clients primary via phone & email Coordinated all aspects of current mobile app jobs from start to finish Contributed ideas and solutions for company marketing plans Researched social media trends for product development Handled day-to-day interaction with existing clients primary via phone & email Coordinated all aspects of current mobile app jobs from start to finish Contributed ideas and solutions for company marketing plans Researched social media trends for product development