Calley Copley
Brand Marketing Manager at SandpiperCI- Claim this Profile
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Topline Score
Bio
Credentials
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Digital Marketing 102
Digital JerseyAug, 2022- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageJan, 2022- Oct, 2024
Experience
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SandpiperCI
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Jersey
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Retail
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1 - 100 Employee
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Brand Marketing Manager
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Sep 2022 - Present
Brands under my remit are Burger King, Card Factory, Liberty Wharf and Marks & Spencer.My key responsibilities include• Ensuring regular and effective communication on all marketing, advertising, sponsorship and promotional activities.• Brand ownership and in partnership with the team, provide the vision, strategy and creative treatments.• Forward plan campaigns and budget activity and ensure each brand of my brands has a marketing schedule identifying what is relevant for the local marketplace.• Address existing and potential new opportunities to create impactful on and offline campaign material.• Overseeing all marketing, advertising, sponsorship and promotional activities to ensure consistency with the brand, product line, campaigns and strategies.• Accountable for creating content across web, email and social to support various campaigns acrossmy brands.• Web content is high quality and is targeted driven aiming to develop and grow site/platformtraffic – SEO• Manage various social media platforms for each brand under your remit ensuring content (bothgraphical and copy) is created and published.• Overseeing, monitoring and reporting on the performance of digital channels providing analytics and proposed actions for improvement.• Trend evaluation, insights, customer research, market research and competitor data.• Creating engaging press releases.
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de Gruchy
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Jersey
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Retail
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1 - 100 Employee
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Marketing Executive
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Jan 2022 - Sep 2022
I was based independently at the de Gruchy store in St Helier (Jersey C.I.), I worked autonomously to create & manage content for the company website, social media, blog and email. I was responsible for organising in store events, managing and booking advertising as well as maximising local PR opportunities by partnering with local Jersey businesses.Some of my key responsibilities were ;- Creation & implementation of the Marketing Calendar - Creator & manager of the de Gruchy Content Calendar- Sole creator of content for social media channels- Monitoring social media engagement & developing social media plans reactively - Evaluate & analyse digital platforms weekly- Consistently developing our online presence reactively to relevant trends- Managing advertising campaigns across various channels (Meta / Radio / Print)- Planning and managing all aspects of in store events- Creating blog content for the website- Working with the chosen charity of the year- Working closely with Department Managers, Buyers & Brand Managers to produce online content- The development of in store communication- Presenting upcoming marketing activity to staff at monthly marketing meetings- Working closely with local businesses stocked in store to maximise marketing efforts to drive revenue- Regular meetings with national and international brand managers to discuss marketing opportunities in storeExperienced in Umbraco, Meta, Content Studio & Mailchimp. Proficient in Adobe Photoshop & Canva
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Lion
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Australia
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Food and Beverage Services
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700 & Above Employee
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Marketplace Planning Executive
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Aug 2019 - Feb 2021
My role at Lion was unique to the New Zealand offices. The purpose of MPE was to act as a "gatekeeper" between Marketing and Sales; ensuring that all below the line activations for market met a certain criteria.• Support the Marketplace Plan ensuring all activity is captured and DIFOT is adhered to• Support the Marketplace Outlook forum including the management of the calendar and the agenda• Actively partner with Shopper Activation Managers, Brand Managers & National Account Sales Ops Execs in ensuring all activity is captured in relevant systems to milestone expectations• Deliver activity communication decks to relevant stakeholders to DIFOTQ• Implement marketplace planning processes, systems and tools• Review these processes regularly to seek opportunities for improvement and efficiency• Actively build engagement and capability amongst stakeholders in marketplace planning processes, systems and tools• Ensuring all NPD activity is captured in relevant systems and milestone expectations• Support quality sales execution of plans (NAMs and Field Sales) through visibility and availability of required information, materials and tools. Delivered through agreed processes, systems and forums• Actively partner True North in logistics relating to marketplace activation• Lead the Gate B Process• Ensure kits are delivered to the right place at the right time• Actively explore and innovate to ensure Lion continues to deliver a world class Marketplace Strategy.• Support customer communication with development of “on hold” scripting & welcome emails for new customers
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National Accounts Coordinator - On Premise
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Aug 2018 - Jul 2019
Meeting Facilitation-Plan and deliver effective meetings and forums to deliver against the needs of team and stakeholdersSales Requests & Issue Resolution-Answering Stakeholder requests within specified timeframesSales Communication:- Effectively partner Sales Operations Managers, and National On Premise team to make sure the right messaging and information reaches sales in a timely and accurate mannerShopper Activations- Support Customer Activation Managers in development of appropriate customertarget lists and logistics details- Work with national account managers to create strong in store promotional plansMarket Place Plan and SAB Deck-Deliver and be point of reference for the Sales Team on in NOP team marketactivity, including delivery of trade presenters, kits, prizes-Support the availability and accuracy of a comprehensive activity calendar with a 12month horizon-Critique and improve activity through post completion reviewsSales Execution-Support quality sales execution of plans (NAMs and Field Sales) through visibilityand availability of required information, materials and tools, delivered throughagreed systems, processes and forums-Support concept bar start-ups with promotional sales responsibilitiesNext Gen change deployment-Support seamless deployment of Next Gen deploymentSales events & Hosting-Plan and execute how we utilise tickets and all hosting forums and occasions tosupport the channel strategy and customer plans-Manage key on premise events, operators meetings and hosting eventsGeneral Admin-Management of office & team expenditure-Process expenses and invoices where needed
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Venue Manager
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Sep 2017 - Jul 2018
My primary duty of the venue manager was to oversee all operations of the venue. This included the management of all staff, the oversight of all procedures and the troubleshooting of any problems. My responsibilities included maintaining the restaurant’s revenue, profitability and quality goals. I had to ensure efficient restaurant operation, as well as maintain high production, productivity, quality, and customer-service standards. My primary duty of the venue manager was to oversee all operations of the venue. This included the management of all staff, the oversight of all procedures and the troubleshooting of any problems. My responsibilities included maintaining the restaurant’s revenue, profitability and quality goals. I had to ensure efficient restaurant operation, as well as maintain high production, productivity, quality, and customer-service standards.
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Cafe Manager
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Apr 2017 - Sep 2017
My responsibilities included scheduling shifts for baristas and wait staff, monitoring daily expenses and revenues and ordering supplies like coffee, milk and snacks, as neededI would recruit, train, and supervise café staff, prepare weekly work schedules for staff, ensure that all café expenses were within budget and identified ways to decrease operational costs. I resolved customer complaints regarding food quality and customer service. My responsibilities included scheduling shifts for baristas and wait staff, monitoring daily expenses and revenues and ordering supplies like coffee, milk and snacks, as neededI would recruit, train, and supervise café staff, prepare weekly work schedules for staff, ensure that all café expenses were within budget and identified ways to decrease operational costs. I resolved customer complaints regarding food quality and customer service.
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2IC
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Jun 2016 - Mar 2017
My responsibilities include:- Working alongside duty managers to ensure smooth operation of the bar and restaurant- Creating and implementing training schedules for staff- Holding staff training days to increase productivity and increase inhouse knowledge - Creating and suggesting staff incentives for higher sales to the owners- Manage FOH staff across the venue - Social media management of the Instagram and Facebook pages - Actively seeking out new function opportunities - Function management - Creating weekly rosters for a team of 10+- Inputting staff hours for payroll- Creating monthly marketing strategies - Operation Management - Monitoring PNL- Event Management
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