Calista Requijo

Senior Copywriter at Patients & Purpose
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Copywriter
      • Aug 2023 - Present

    • Copywriter
      • Jun 2022 - Jul 2023

    • Marketing Graduate Assistant
      • Jan 2022 - Jun 2022

      • Manage social media platforms with 243% increase in engagement by organizing the content calendar, designing consistent content that adheres to branding guidelines, and executing video marketing strategy • Write and edit copy for emails and blog posts to promote programs, events, and resources for 18,000+ students • Analyze data to develop strategic marketing campaigns and optimize blog article content for SEO purposes • Manage social media platforms with 243% increase in engagement by organizing the content calendar, designing consistent content that adheres to branding guidelines, and executing video marketing strategy • Write and edit copy for emails and blog posts to promote programs, events, and resources for 18,000+ students • Analyze data to develop strategic marketing campaigns and optimize blog article content for SEO purposes

  • Binghamton University Testing Center
    • Binghamton University, New York, United States
    • Exam Proctor
      • Nov 2021 - Jan 2022

      • Resolve exam scheduling conflicts through direct interaction with faculty and students • Check-in examinees, verify students’ identification, and provide direction through the testing site • Manage distribution of exams while maintaining security and confidentiality of test materials • Administrative duties include responding to phone and email inquiries, and scanning and filing exams. • Resolve exam scheduling conflicts through direct interaction with faculty and students • Check-in examinees, verify students’ identification, and provide direction through the testing site • Manage distribution of exams while maintaining security and confidentiality of test materials • Administrative duties include responding to phone and email inquiries, and scanning and filing exams.

    • Marketing Intern, Kupferberg Holocaust Center
      • Jun 2019 - Mar 2021

      • Drafted report of recommendations for nonprofit program changes, website edits, and improvement of online marketing strategy, which resulted in the addition of 3 website pages and a significant increase in site visits • Edited press materials and digital content, including closed captions of Holocaust survivor testimonial videos that increased nonprofit brand awareness and furthered the organization’s online presence • Conducted fundraising research on generational philanthropy and strategies for engaging a younger donor population to improve outreach, which entailed analysis of ~30 journal articles and donor records on file Show less

    • United States
    • Education
    • 1 - 100 Employee
    • Sales Associate
      • Jan 2018 - Aug 2019

      • Provided high quality customer service to promote the launch of a new office location and guide prospects into marketing funnel • Coordinated employee schedules for 50-100 students weekly and tracked payroll issues in the system so that the school was always appropriately staffed, and support was provided for employees • Acted as Master of Ceremonies during live school concerts and events • Provided high quality customer service to promote the launch of a new office location and guide prospects into marketing funnel • Coordinated employee schedules for 50-100 students weekly and tracked payroll issues in the system so that the school was always appropriately staffed, and support was provided for employees • Acted as Master of Ceremonies during live school concerts and events

Education

  • Binghamton University School of Management
    Master of Business Administration - MBA, Marketing
    2021 - 2022
  • Binghamton University
    Bachelor of Arts - BA, English Language and Literature, Creative Writing
    2017 - 2021
  • Archbishop Molloy High School
    2013 - 2017

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