Calista Requijo
Senior Copywriter at Patients & Purpose- Claim this Profile
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Bio
Experience
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Patients & Purpose
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United States
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Advertising Services
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200 - 300 Employee
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Senior Copywriter
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Aug 2023 - Present
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Copywriter
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Jun 2022 - Jul 2023
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Fleishman Center for Career and Professional Development
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Binghamton, New York, United States
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Marketing Graduate Assistant
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Jan 2022 - Jun 2022
• Manage social media platforms with 243% increase in engagement by organizing the content calendar, designing consistent content that adheres to branding guidelines, and executing video marketing strategy • Write and edit copy for emails and blog posts to promote programs, events, and resources for 18,000+ students • Analyze data to develop strategic marketing campaigns and optimize blog article content for SEO purposes • Manage social media platforms with 243% increase in engagement by organizing the content calendar, designing consistent content that adheres to branding guidelines, and executing video marketing strategy • Write and edit copy for emails and blog posts to promote programs, events, and resources for 18,000+ students • Analyze data to develop strategic marketing campaigns and optimize blog article content for SEO purposes
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Binghamton University Testing Center
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Binghamton University, New York, United States
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Exam Proctor
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Nov 2021 - Jan 2022
• Resolve exam scheduling conflicts through direct interaction with faculty and students • Check-in examinees, verify students’ identification, and provide direction through the testing site • Manage distribution of exams while maintaining security and confidentiality of test materials • Administrative duties include responding to phone and email inquiries, and scanning and filing exams. • Resolve exam scheduling conflicts through direct interaction with faculty and students • Check-in examinees, verify students’ identification, and provide direction through the testing site • Manage distribution of exams while maintaining security and confidentiality of test materials • Administrative duties include responding to phone and email inquiries, and scanning and filing exams.
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Queensborough Community College of The City University of New York (CUNY)
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United States
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Higher Education
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500 - 600 Employee
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Marketing Intern, Kupferberg Holocaust Center
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Jun 2019 - Mar 2021
• Drafted report of recommendations for nonprofit program changes, website edits, and improvement of online marketing strategy, which resulted in the addition of 3 website pages and a significant increase in site visits • Edited press materials and digital content, including closed captions of Holocaust survivor testimonial videos that increased nonprofit brand awareness and furthered the organization’s online presence • Conducted fundraising research on generational philanthropy and strategies for engaging a younger donor population to improve outreach, which entailed analysis of ~30 journal articles and donor records on file Show less
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Real Brave
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United States
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Education
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1 - 100 Employee
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Sales Associate
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Jan 2018 - Aug 2019
• Provided high quality customer service to promote the launch of a new office location and guide prospects into marketing funnel • Coordinated employee schedules for 50-100 students weekly and tracked payroll issues in the system so that the school was always appropriately staffed, and support was provided for employees • Acted as Master of Ceremonies during live school concerts and events • Provided high quality customer service to promote the launch of a new office location and guide prospects into marketing funnel • Coordinated employee schedules for 50-100 students weekly and tracked payroll issues in the system so that the school was always appropriately staffed, and support was provided for employees • Acted as Master of Ceremonies during live school concerts and events
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Education
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Binghamton University School of Management
Master of Business Administration - MBA, Marketing -
Binghamton University
Bachelor of Arts - BA, English Language and Literature, Creative Writing -
Archbishop Molloy High School