Marketing Manager

• May 2022 - Present

Chief Marketing Officer

• May 2021 - May 2022

- Marketing strategy for short, medium and long term - Plan Digital and Communications Marketing budgets (second digital budget in Romania)- Managing marketing team of 9 people- Agency experience relationships for digital, creation, retargeting and Social Media - Categories marketing strategy according to persona- Part of management boarding decision for business- Open new business with partners- Structure campaign calendar for commercial department- Responsabile for online business: more than 45 millions Euro turnover

Digital Marketing Manager

• Mar 2019 - May 2021

Key Responsibilities:- All digital actions - Actively develop proposals (e.g. product and promotion ideas) to improve the brand performance based on local consumer and market insights.- Develop and monitor execution of Marketing Strategy/Brand OGSMs based on CEE OGSMs and market needs, competitive situation and company targets - Actively communicate ideas and proposals for online campaigns- Digitalization - Google and Facebook platforms experience - Media plans, SOV;

Brand Manager

• Mar 2019 - Apr 2020

- Actively develop proposals (e.g. product and promotion ideas) to improve the brandperformance based on local consumer and market insights.- Develop and monitor execution of Marketing Strategy/Brand OGSMs based on CEE OGSMs andmarket needs, competitive situation and company targets- Actively communicate ideas and proposals for brands and categories- Launch controls, promotion post-analysis, store check- Media plans, Digital Plans, Budgets- Agency experience- Responsible for two Ceresit important categories

E-commerce Category Marketing Manager

• Jan 2018 - Feb 2019

✦Key Responsibilities:➜ Analyze insights and data to determine industry trends.➜ Devise long-term developing strategies for product categories.➜ Manage online marketing strategies to position products across clients and stakeholders.➜ Collaborate with management team to expand product categories.Main achievements:- Increased online engagement by 11% in the tablets and smartphones category.

Marketing Project Manager

• Nov 2017 - Feb 2019

✦Key Responsibilities:➜ Developed a new line of business of prepay recharge.➜ Created the marketing strategy along with the marketing team.➜ Created and managed the content calendar.➜ Collaborated in the writing and design of content.➜ Managed project budgets and timelines.➜ Developed and maintained external vendor relationships.

Consumer Marketing Manager

• Nov 2016 - Nov 2017

✦Key Responsibilities:➜ Developed the marketing portfolio strategy for the B2C segment and related policies.➜ Promoted company’s products and services.➜ Aligned the marketing strategy to the overall business strategy of the company.➜ Managed and control the assigned portfolio, ensuring proper profitability.➜ Delivered portfolio KPIs, focusing on acquisition offers and base management.

Problem Solving Executive

• Sep 2015 - Nov 2016

✦Key Responsibilities:➜ Found and communicated resolutions for customer’s complaints.➜ Found causes for the complaints.➜ Researched if complaints were correlated with a functional or system cause.➜ Found an adequate solution for the client and the company.➜ Negotiated solutions with clients through the phone or mail.

After Sales

• Feb 2015 - Aug 2015

✦Key Responsibilities:➜ Provided an accurate product and service information.➜ Recommended products based on customer needs.➜ Mediated customer complaints process.➜ Maintained quality standards for customer service.