Experience

Exit Five

• United States
• Media Production
• 1 - 100 Employee

• Member

  • Aug 2023 - Present

  The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com



Rule Marketing Group

• United States
• Marketing Services
• 1 - 100 Employee

• Fractional Director / Consultant

  • 2018 - Present

  ruleyourcompetition.com for more. Side hustle that does not impact my ability or availability for full-time roles. Results include: 1.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth. 2.) 50% increase in digital leads for a lifestyle franchise client, working with their FranDev team. These also are of higher quality, per the client. Tactics included performance marketing (LI, FB, Google), redesigning… Show more ruleyourcompetition.com for more. Side hustle that does not impact my ability or availability for full-time roles. Results include: 1.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth. 2.) 50% increase in digital leads for a lifestyle franchise client, working with their FranDev team. These also are of higher quality, per the client. Tactics included performance marketing (LI, FB, Google), redesigning their landing page, and building an interactive assessment. In short, they now have sustainable lead flow that's impacting pipeline, has lower Cost Per Lead (down 20%), and has higher quality. 3.) 2x lead gen for a nonprofit medical client + 30% YoY organic growth 4.) 50%+ lead growth for local music store. Client said "We would not have survived the COVID pandemic had this not happened." 5.) Getting a small business (chimney sweep) ranking in Google for all key terms in their local market. Website was overhauled, Facebook and email marketing also setup to impact their slow season. Show less



The Pedowitz Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Marketing

  • Sep 2022 - Mar 2023

  Promoted from previous role to lead the marketing team forward. Results include: -Third-highest Q4 in company history in marketing-sourced pipeline in 2022 -Reduced tech spend by 35% -Led cultural transformation from pure demand gen focus with KPIs of marketing-sourced revenue to significant customer retention / expansion focus with KPIs around company growth -Increased team productivity by 25% I was let go as part of a round of layoffs.

• Inbound & Digital Experience Manager

  • Jan 2020 - Sep 2022

  Results include: -Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) -Despite COVID's impact in 2020, team generated $4 million+ in marketing-sourced pipeline with 3x ROI with major impact from my performance marketing initiatives -5x improvement in non-branded sitewide keyword rankings with higher clickthrough rates on high-value terms in 12 months -Generated $300K+ in pipeline from optimized chatbot… Show more Results include: -Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) -Despite COVID's impact in 2020, team generated $4 million+ in marketing-sourced pipeline with 3x ROI with major impact from my performance marketing initiatives -5x improvement in non-branded sitewide keyword rankings with higher clickthrough rates on high-value terms in 12 months -Generated $300K+ in pipeline from optimized chatbot interface (Drift) -Overhauled content to enhance each customer touchpoint, resulting not just in stronger SEO but also 50% higher prospect engagement on site Title has been Inbound Marketing Manager, Digital Experience Manager, etc. Has been listed a few ways internally. All this from tying together inbound marketing + digital properties via SEO, PPC, CRO, content marketing, and lead ABM efforts from scratch to build a cohesive strategy that meets revenue goals. Grew to also own all digital properties (including website, intent data, and chat bot) after one year in role. 2022 Innovator of the Year 2021 Innovator of the Year finalist Other responsibilities: -Enhanced lead management + ABM by working in tandem with sales on outreach, lead qualification, and go-to-market strategies -Owning vendor relationship / managing outsourced contractor for web development + multiple other vendors for projects such as technical SEO audits -Also involved in multiple aspects of lead management, sales enablement, intent data / ABM, and lead qualification. Note: The Pedowitz Group has always been remote, so I have experience working remotely.



Qiigo

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager

  • Feb 2019 - Jan 2020

  Roswell, Georgia Work with $1.4 million+ in client revenue and grew figure by 20% in less than a year. Managed each client individually on optimizing digital strategies for success at their locations. Also championed winning strategies and created buy-in from key internal and external stakeholders for process improvements to existing products, internal training, and key employee measurements such as building an employee engagement survey.



Club Car

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Web Manager

  • 2016 - 2018

  Evans, GA Results include: 1.) Generated a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic), topping a million visits overall. Transformed lead distribution model so 85%+ of CRM leads come in digitally, a stark shift from legacy marketing models 2.) Launched marketing for brand-new Onward PTV consumer vehicle + ability to build a vehicle online in Jan. 2017 which beat initial revenue projections and earned a President's Award 3.)… Show more Results include: 1.) Generated a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic), topping a million visits overall. Transformed lead distribution model so 85%+ of CRM leads come in digitally, a stark shift from legacy marketing models 2.) Launched marketing for brand-new Onward PTV consumer vehicle + ability to build a vehicle online in Jan. 2017 which beat initial revenue projections and earned a President's Award 3.) Implement SEO strategy to drive increased customer engagement, resulting in 17% increase in organic traffic, 20% decrease in bounce rate, and 26% increase in time on site viewing relevant content - supporting overall lead generation growth 4.) Managed clubcar.com domain through two site upgrades, new site-wide UX, and integrations with Salesforce CRM. Also managed vendor relationship at operational level. 5.) Create more engaged customer base through customer service with Contact Us mailbox, social media interaction, and more Earned two President's Awards during my tenure. Managed website (in Adobe Experience Manager) and AEM vendor + all inbound marketing channels, spend, and budget. Show less



Independent Contractor

• United States
• IT Services and IT Consulting

• Freelancer

  • 2013 - 2018

  I've done varied freelance work throughout the years. Here's a summation: ABLE Pediatrics and Soto ALG (2017-18) 1.) Create stronger UX and content on-site, increasing average user time on site and ranking site on first page of Google for primary keywords 2.) Setup, integrate Google tools - Tag Manager, Search Console, and Analytics dashboards for sustainable long-term management by staff 3.) Leverage Facebook advertising to drive higher Google searches for branded… Show more I've done varied freelance work throughout the years. Here's a summation: ABLE Pediatrics and Soto ALG (2017-18) 1.) Create stronger UX and content on-site, increasing average user time on site and ranking site on first page of Google for primary keywords 2.) Setup, integrate Google tools - Tag Manager, Search Console, and Analytics dashboards for sustainable long-term management by staff 3.) Leverage Facebook advertising to drive higher Google searches for branded terms Upwork.com (2015, 2017) 1.) Create and implement long-term digital growth strategy for IT Technology Consulting firm based in Phoenix, AZ and New York, NY areas 2.) Write scripts for Youtube channels of 1,500+ words or more 3.) Proof, edit documents for different clients Masters.com (2012-2014): 1.) Interview players and delve into researching statistics for Tournament Notebook articles 2.) Update Drive, Chip and Putt web site for the Masters Tournament 3.) Edit copy and photo captions for Masters.com site, with a readership over 300 million 4.) Occasionally write content for web site Augusta University (2013): Composed extensive history of 150+ years' of research accomplishments for Augusta State University and Medical College of Georgia prior to their consolidation as Augusta University. Show less



M3 Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Specialist

  • 2015 - 2016

  Augusta, Georgia Area 1.) Drove further digital visibility and conversions for clients through SEO and SEM tactics 2.) Identified new sales opportunities for Media Strategists through Google Analytics site data 3.) Established new revenue stream for company by creating local SEO packages, previously a service not offered 4.) Created stronger UX through improved site copy and increased search traffic for primary keywords for multiple clients



Augusta University

• United States
• Higher Education
• 700 & Above Employee

• Web Content Specialist

  • 2014 - 2015

  At the end of September 2014, I was moved from my position as Social Media Coordinator to become a member of the web team. Responsibilities: 1.) Create email campaigns and update lists, etc. in MailChimp 2.) Make edits throughout the university's site using OUCampus9 CMS 3.) Develop and send weekly GReport email to 26,000+ listed emails 4.) Analyze Google Analytics data to suggest improvements to GReport content 5.) Work to ensure web site meets all compliance standards

• Social Media Coordinator

  • 2013 - 2014

  Augusta, Georgia Area This is the new position I was slotted into when Augusta State University and the Medical College of Georgia officially consolidated on January 9, 2013. 1.) Point person for all social media for the university, and assist with Health System social media when necessary 2.) Create, develop strategy for specific social mediums to support key University KPIs such as admission and student engagement 3.) Coordinate and train department social media staff 4.) Create social reporting… Show more This is the new position I was slotted into when Augusta State University and the Medical College of Georgia officially consolidated on January 9, 2013. 1.) Point person for all social media for the university, and assist with Health System social media when necessary 2.) Create, develop strategy for specific social mediums to support key University KPIs such as admission and student engagement 3.) Coordinate and train department social media staff 4.) Create social reporting benchmarks for MarComm department 5.) Write and edit for GReport digital magazine 6.) Develop Social Media Ambassadors program to produce user-generated content for use on channels

• New Media Specialist

  • 2012 - 2013

  Augusta, Georgia Area This position was dissolved upon the consolidation of Augusta State University and the Medical College of Georgia in January of 2013, upon which I became the Social Media Coordinator for the new university. I was involved in a bit of everything: 1.) Plan, shoot, and edit videos for any campaign Augusta State needs 2.) Write stories for our weekly ASU Report 3.) Manage the official ASU Twitter and Facebook pages 4.) Research and analyze social media statistics and report… Show more This position was dissolved upon the consolidation of Augusta State University and the Medical College of Georgia in January of 2013, upon which I became the Social Media Coordinator for the new university. I was involved in a bit of everything: 1.) Plan, shoot, and edit videos for any campaign Augusta State needs 2.) Write stories for our weekly ASU Report 3.) Manage the official ASU Twitter and Facebook pages 4.) Research and analyze social media statistics and report on KPIs 5.) Photograph events when needed

• Assistant Athletic Media Relations Director

  • 2011 - 2012

  Augusta, GA Help coordinate staff for sporting events, compile live in-game statistics, set-up/coordinate online video streaming equipment, update player information on jaguarsroar.com, update/manage social media pages for ASU athletics, incorporating video production aspects as new marketing tools for the athletics department, overseeing development of video aspect of marketing



The Augusta Chronicle

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Stringer, Sports

  • 2011 - 2013

  Augusta, Georgia Area Cover college and high school football games, interview coaches, compile full stats, write game summaries by deadline. Had the privilege of writing the story for the 2011 Augusta City Classic between Benedict and Miles, and covering an Augusta Riverhawks hockey game in 2012.



The Telegraph

• United States
• Advertising Services
• 1 - 100 Employee

• Stringer, Sports

  • Sep 2009 - Mar 2011

  Macon, Georgia Area Covered high school football and occasionally basketball or other sports on deadline.