Caleb Cook

Marketing + Creative Team Lead at CampLife
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Contact Information
us****@****om
(386) 825-5501
Location
Broomfield, Colorado, United States, US
Languages
  • English Professional working proficiency
  • Spanish Limited working proficiency
Skills

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Tim Rumsey

Caleb has worked with us on a number of projects. He is creative with a keen eye for design. Caleb has completed all of our projects on time, and at or below budget. He has helped us define and refine our brand and visual strategy. I highly recommend him.

Elena Anunciado

Caleb is one of the most hardworking, meticulous, creative, driven, and talented designers that I know. Through having class and working together for our university's marketing department, I was able to see not just how great of a designer and leader he is, but how genuine and authentic he is as a person as well. I'm grateful to have been able to know and work with Caleb, and can confidently say that anyone would be lucky to have him on their team.

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Credentials

  • Part 107 Licensed Drone Pilot
    Federal Aviation Administration
    Nov, 2020
    - Sep, 2024

Experience

  • CampLife
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing + Creative Team Lead
      • Sep 2022 - Present

      As a marketer, I collaborate with company leadership to develop, implement, and measure B2B marketing strategies with a focus on web content and digital advertising. As a creative, I guide and develop the CampLife brand by maintaining the brand identity, producing visual content, and overseeing the production of written content that all embody the "we're here for you" attitude of CampLife. As a leader, I give my team the opportunity to win. On a practical level, that looks like keeping a content writer (direct report) and intern (shared report) informed of company decisions that will influence their work, incrementally stretching them into their best work, listening for their ideas and feedback, and praising them publicly while providing critiques privately. Show less

    • Interim Marketing Team Lead
      • Feb 2022 - Sep 2022

      Building on the Lead Graphic Designer responsibilities, I took on management of marketing team meetings, additional project management activities, and wrote the weekly customer and prospect emails.Brainstormed, wrote, and produced an ongoing video and email campaign showcasing time-saving features from the customer’s perspective. Resulted in email CTR increases of 214% (customer) and 99% (prospect) over eight videos in four months.

    • Lead Graphic Designer
      • Feb 2020 - Sep 2022

      I developed the CampLife visual brand consistently across all marketing resources that drive sales and assisted with written content. Notable projects:Email template redesign resulting in CTR increases of 86% (customer) and 58% (prospect)Explainer videos and email campaigns for two major feature releasesRealistic, custom demo environment—key in closing sales to two major clientsI focused on motion graphic explainer videos, virtual and in-person trade show project management, email graphics for monthly campaigns, and Wordpress website maintenance leading to a full redesign in the near future. Show less

    • Graphic Design and Marketing Intern
      • Feb 2019 - Jan 2020

      I spearheaded the logo and visual identity design of a company-wide rebranding effort and collaborated with marketing and software development team leaders to develop updated marketing collateral used to launch the brand at the US outdoor hospitality industry's largest convention.

  • Venture Visual Communication
    • United States
    • Design
    • Owner, Idea Bouncer, and Work Do-er
      • May 2019 - Present

      I'm a one-man creative service studio that makes memorable and candid impressions through photography, video, and graphic design (with experience in packaging, advertising, branding, front-end website design, motion design, signage, and exhibits). Clients include Generation of Youth for Christ, Country Life Natural Foods, The Voice of Prophecy, Pathway to Paradise Ministries, Southern Adventist University, and the Institute of Archaeology and Lynn H. Wood Archaeological Museum at Southern Adventist University. Show less

  • Southern Adventist University
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Graphic Designer - Marketing and University Relations
      • Apr 2016 - Mar 2019

      Responsibilities included layout design for alumni magazines, parent newsletters, marketing material development, event photography, banner design, and other projects as needed. Notable projects included a proposed refresh of the Columns Alumni Magazine, a redesign of the Panorama Parent Newsletter, an outdoor banner series for new construction on campus, and the branding for the 2017 Giving Day Promotions.

    • Expedition Photographer - Institute of Archaeology
      • Jun 2017 - Jul 2017

      Documented the final season of an archaeology expedition and study tour in photography and video. Captured scientific photos of artifacts as well as candid photos of participants. Delivered edited photos and produced two recap videos within a week after the expedition.

    • Teacher's Aide and Photo Lab Monitor - School of Journalism and Communication
      • Jan 2016 - May 2016

      Prepared and presented demonstrations informing students about developing and printing from film cameras. Monitored an operating darkroom.

    • Student Graphic Designer - School of Visual Art and Design
      • Sep 2015 - May 2016

      Designed promotional posters, gallery show signage, a floor banner, and revised a newsletter design using Photoshop, Illustrator, and InDesign in collaboration with the Dean of the School of Visual Art and Design.

Education

  • Southern Adventist University
    Bachelor of Science - BS, Graphic Design with a focus on brand identity and entrepreneurship
    2015 - 2019
  • Southern Adventist University
    Associate of Science - AS, Small Business Administration/Management
  • Quest Academy of Home Education
    Honors High School Diploma
    2011 - 2015

Community

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