Experience

Canahafo Capital Partners

• Financial Services
• 1 - 100 Employee

• Partner

  • Jul 2018 - Present

  Canahafo Capital Partners is a private equity firm dealmaking in the ecommerce sector. We focus on investing and acquiring traditional manufacturing firms that have a strong brand presence though traditional wholesale and retail channels. We create value optimising supply chains and profit margins through direct to market initiatives. Canahafo Capital Partners is a private equity firm dealmaking in the ecommerce sector. We focus on investing and acquiring traditional manufacturing firms that have a strong brand presence though traditional wholesale and retail channels. We create value optimising supply chains and profit margins through direct to market initiatives.



Distillery King

• Manufacturing

• Founder & CEO

  • Jun 2014 - Present

  Distillery King is the leading online retailer of still products in Australia. We supply consumers and businesses with world leading still technology, distilling products and spirit essences. With these products you can easily make commercial alcohol and turn it into delicious, full flavoured, authentic replications of far more expensive spirits & liqueurs. Distillery King is the leading online retailer of still products in Australia. We supply consumers and businesses with world leading still technology, distilling products and spirit essences. With these products you can easily make commercial alcohol and turn it into delicious, full flavoured, authentic replications of far more expensive spirits & liqueurs.



Wild Bush Distillery

• Founder & Head Distiller

  • Mar 2014 - Jun 2016

  Wild Bush was born from a passion for limoncello and the beach. Over these two years, I created, produced and sold my own liquor from a hand-made distillery in Burleigh Heads. The brand started with limoncello, and increased to include gin and vodka. The limoncello and gin became staples at local bars in Brisbane and Gold Coast. Wild Bush was born from a passion for limoncello and the beach. Over these two years, I created, produced and sold my own liquor from a hand-made distillery in Burleigh Heads. The brand started with limoncello, and increased to include gin and vodka. The limoncello and gin became staples at local bars in Brisbane and Gold Coast.



Mindzilla

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Chiefzilla

  • Apr 2013 - Mar 2014

  Mindzilla is a next-gen biomedia company. We developed mind-controlled digital applications and the accompanying hardware that allowed people to harness the power of their mind in their everyday. Supported by the Madrid - MIT M+Visión Consortium and the Polytechnic University of Madrid. Mindzilla is a next-gen biomedia company. We developed mind-controlled digital applications and the accompanying hardware that allowed people to harness the power of their mind in their everyday. Supported by the Madrid - MIT M+Visión Consortium and the Polytechnic University of Madrid.



IE Business School

• Spain
• Higher Education
• 700 & Above Employee

• MBA

  • Nov 2012 - Dec 2013

  Obtained an international MBA at the number one business school in Europe, graduating in the top 10%. Finalist in the schools Venture Lab accelerator, designed to turn ideas into VC-investable businesses. Also President of the Technology and Innovation Club and IEOut. Awarded a research fellowship, looking into how our need to maintain and grow our social capital in social networks affects our life choices. Elected to the IE Business School Ethics Committee and also actively participate in the Entrepreneurship, Finance and Golf clubs. http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012 Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International eCommerce Director

  • Nov 2010 - Nov 2012

  Responsible for delivering the global eCommerce strategy for The Body Shop. Commercialised social media marketing efforts through an integration tool mapping social data with sales data, increasing paid media efficiencies and subsequent ROI. Responsibilities included: producing technical requirements for e-com / CRM integration with social media, designing requirements and community management / customer service resource, selling the eCommerce strategy, (including the tools The Body Shop / L’Oreal develops) to company markets and head franchisees, delivering e-commerce solutions in-market, training and recruiting local e-commerce teams. Show less



MEC

• United Kingdom
• Advertising Services

• Social Media Director

  • Apr 2009 - Nov 2010

  Helped establish the Social Media Practice in response to market developments and in particular the rising importance of internet enabled word of mouth. Offered a range of services, from buzz monitoring to influencer engagement to community development, ultimately strengthening client relationships and introducing new agency revenues. Main responsibility comprised of the selling in and ultimately delivering MEC’s social media services, primarily across online buzz monitoring and integrated social media strategies. Show less



ZenithOptimedia

• Türkiye
• Advertising Services

• International Digital Account Manager

  • Jun 2008 - Apr 2009

  Delivered Hewlett Packard’s global digital media investment strategy for their Technology Services Group, their B2B arm selling enterprise level services.

• Digital Planner / Buyer

  • Apr 2006 - Jun 2008

  Developed, sold and delivered the the agencies digital services, introducing new agency revenues through clients' investment in digital media.