Caleb Cavazos
Manager - Growth & Emerging Technologies at HALL Family Wines- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Chris G. Darbyshire
I worked with Caleb on a couple class projects, and our work together during our Mars, Inc. internship solidified my professional respect for him. Caleb is easily one of the most valuable teammates I’ve ever had. He has no problem balancing outside demands with his responsibilities as a team member, and I personally have learned a great deal from Caleb in that respect. Caleb has shown that he consistently puts his commitments to others first, and is one of the most reliable people I’ve met. As a team, we were grateful for his outstanding presentation skills and eye for ingenuity. I can confidently state that anyone he works with will appreciate his aptitude at communication, and his sharp thinking will add integrity to any project he undertakes.
Chris G. Darbyshire
I worked with Caleb on a couple class projects, and our work together during our Mars, Inc. internship solidified my professional respect for him. Caleb is easily one of the most valuable teammates I’ve ever had. He has no problem balancing outside demands with his responsibilities as a team member, and I personally have learned a great deal from Caleb in that respect. Caleb has shown that he consistently puts his commitments to others first, and is one of the most reliable people I’ve met. As a team, we were grateful for his outstanding presentation skills and eye for ingenuity. I can confidently state that anyone he works with will appreciate his aptitude at communication, and his sharp thinking will add integrity to any project he undertakes.
Chris G. Darbyshire
I worked with Caleb on a couple class projects, and our work together during our Mars, Inc. internship solidified my professional respect for him. Caleb is easily one of the most valuable teammates I’ve ever had. He has no problem balancing outside demands with his responsibilities as a team member, and I personally have learned a great deal from Caleb in that respect. Caleb has shown that he consistently puts his commitments to others first, and is one of the most reliable people I’ve met. As a team, we were grateful for his outstanding presentation skills and eye for ingenuity. I can confidently state that anyone he works with will appreciate his aptitude at communication, and his sharp thinking will add integrity to any project he undertakes.
Chris G. Darbyshire
I worked with Caleb on a couple class projects, and our work together during our Mars, Inc. internship solidified my professional respect for him. Caleb is easily one of the most valuable teammates I’ve ever had. He has no problem balancing outside demands with his responsibilities as a team member, and I personally have learned a great deal from Caleb in that respect. Caleb has shown that he consistently puts his commitments to others first, and is one of the most reliable people I’ve met. As a team, we were grateful for his outstanding presentation skills and eye for ingenuity. I can confidently state that anyone he works with will appreciate his aptitude at communication, and his sharp thinking will add integrity to any project he undertakes.
Credentials
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Google Ads Search Certification
GoogleMar, 2019- Nov, 2024
Experience
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HALL Family Wines
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United States
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Wine & Spirits
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1 - 100 Employee
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Manager - Growth & Emerging Technologies
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Nov 2019 - Present
Focused on new customer acquisition through online channels. I continue to oversee omni-channel digital advertising strategy, analytics and test new mar-tech for our three brands.
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Digital Marketing Manager
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Jun 2015 - Nov 2019
Create, manage and optimize digital advertising for HALL Wines: social, SEM, display advertising, etc. I crunch data to improve performance, spot issues and look for opportunities.
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Digital Marketing Intern
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Jul 2014 - Jun 2015
Responsible for the creation and management of SEM and social media marketing campaigns for HALL and WALT Wines. Create digital marketing content including video and graphics. Use Google Analytics and Salesforce data to measure and optimize digital marketing campaigns.
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Financial Administrator
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Feb 2013 - Jun 2015
Primarily manage finances for a political consulting firm with more than $2M in annual revenue, including budgeting, accounting, and accounts payable. Also help create and manage digital marketing campaigns for political candidates and causes.
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Senior Account Executive
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Mar 2012 - Jan 2013
Managed all aspects of digital marketing and social media services for eight candidates, two projects in 2012 and three ballot measures, achieving project milestones in accordance with timelines and ensuring proposals/candidates receive maximum exposure. Identified opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions. Utilized data analytics to target key voting demographics and build outreach strategies for campaigns and causes. My efforts assisted in 80% of represented candidates elected to office. Key team member in the creation and distribution of 200+ direct mail pieces reaching over 1M households throughout California and Nevada.
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Mavenlink
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United States
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Software Development
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1 - 100 Employee
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MBA Digital Marketing Intern
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Jul 2014 - Oct 2014
- Cross-Channel Display Advertising - Cross-Channel Display Advertising
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Mars
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United States
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Manufacturing
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700 & Above Employee
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MBA Fellow
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Jul 2014 - Sep 2014
Helped develop new business concept for food safety Helped develop new business concept for food safety
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U.S. House of Representatives
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United States
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Legislative Offices
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700 & Above Employee
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Field Representative
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Nov 2010 - Nov 2011
Demonstrated outstanding relationship building/interpersonal skills while interacting with local government officials and community stakeholders to promote the Congressman’s agenda. Engaged with diverse constituent groups through targeted outreach and speaking engagements.Displayed top-level organizational abilities while planning press conferences, media interviews, town halls, constituent meetings and regional events, maintaining all strict timelines of events and appearances to proceed as scheduled.Conducted research and analyzed constituent issues, recording all correspondence for later analysis. Offer administrative support on numerous tasks.Serve as a direct liaison between the candidate and the public, assisting in drafting press releases and newsletters to highlight causes and proposals in an accurate and timely manner.
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Campaign Coordinator
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Sep 2009 - Nov 2010
Developed strategic campaigns to increase brand recognition and fundraising streamsResponsible for entire management of successful on-line communications strategies that helped fundraise over $2M.Utilized strong creative skills to assemble and post YouTube videos and graphics to promote candidate, receiving over 500 views in the first week.Conducted donor outreach. Assisted with the research and planning of over 100 campaign events: fundraisers, public appearances, house parties, parades and festivals, managing all project elements to ensure successful operation.
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Education
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2013 - 2015
UC Davis Graduate School of Management
Master of Business Administration (MBA), Marketing -
2005 - 2009
University of California, Riverside
Bachelor of Arts (BA), Political Science and Government -
2007 - 2008
The University of Manchester
Political Science and Government
Community
