Caleb Shepard

Media Director at The Digital Media Collective
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Contact Information
Location
Cape Town, Western Cape, South Africa, ZA
Languages
  • English Professional working proficiency
  • Afrikaans Elementary proficiency

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Bio

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Jennifer Helene Smith

Caleb has an organized mind with the ability to bring his team along with him. He’s not afraid of scary or difficult situations and tackles everything with enthusiasm and creativity. His thirst for knowledge is insatiable which puts him at an advantage in our fast paced digital marketing world.

Anne Beltran

I have worked with Caleb for 3 years which he has been a pleasure to work with as well as a valuable asset to the team. In my time working with Caleb at TDMC, he has proven that he can adapt at an impressively quick pace - adjusting quickly to different platforms and tools which is a valuable skill to possess in the digital marketing industry. Caleb has continued to prove that he can thrive in any role, and has assisted in increasing profitability in each department he has been a part of, by offering his unique skill set as both a creative expert as well as analytical & effective campaign implementor. Caleb is also a very hard working individual and is not afraid to put in extra hours to make sure that the task is delivered perfectly and on time alongside his excellent attention to detail. I belive that all of the traits mentioned above would make him a valuable asset to any company.

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Credentials

  • Google Shopping
    Google
    Jun, 2021
    - Sep, 2024
  • Facebook Certified Discovery Commerce Specialist
    Facebook
    May, 2021
    - Sep, 2024
  • Google Shopping
    Jellyfish
    May, 2021
    - Sep, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    Feb, 2021
    - Sep, 2024
  • Facebook Certified Digital Marketing Associate
    Facebook
    Aug, 2020
    - Sep, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Aug, 2020
    - Sep, 2024
  • Advanced Google Anlaytics
    Jellyfish
    Jul, 2020
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Nov, 2020
    - Sep, 2024
  • Google Tag Manager Fundamentals
    Google
    Nov, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Aug, 2022
    - Sep, 2024
  • Meta Certified Discovery Commerce Specialist
    Meta
    Aug, 2022
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2022
    - Sep, 2024
  • Google Analytics For Beginners
    Google
    Apr, 2019
    - Sep, 2024

Experience

    • United Kingdom
    • Information Technology and Services
    • Media Director
      • Jul 2021 - Present

      TDMC are a team of accredited digital marketing and Shopify experts based in South Africa. As Google Premier Partners, Meta Business Partners, and one of four accredited Shopify agencies within South Africa, they are in a uniquely qualified position to bring your business a holistic e-commerce and digital marketing solution which sets your brand up for success in a competitive online space. Combining their vast knowledge and analytical skill helps them to deliver each brand a tailored strategy designed to reach and move more consumers, and achieve real, performance-based outcomes, as seen in their array of local and international clients. Show less

    • Strategic Account Director | Senior Media Buyer
      • Jan 2021 - Jul 2021

    • Account Manager | Media buyer
      • Sep 2019 - Jan 2021

      In this role, I fulfil my duties as a Digital Account Manager, Media buyer, and as a strategist. I handle a portfolio of accounts, as well as providing support as Photographer when needed. I have worked with both small business, as well as large retailers, which demonstrates my in-depth and dynamic understanding of user interaction, design, technology and data analytics. My thorough knowledge of such, helps me drive online sale conversions and reach clients desired KPIs and targets.

    • Digital Strategist
      • Jan 2019 - Jan 2021

    • Designer | Photographer
      • Sep 2016 - Sep 2019

      At TDMC we combine strategic, creative, media and web development expertise, in a quest to achieve tangible results for our clients. We are a team of accredited Shopify Experts, based in the United Kingdom & South Africa. During my time in this role I fulfilled my duties as a Graphic Designer and a Photographer for various E-com Clients.

    • Photographer
      • Jun 2016 - Sep 2016

    • South Africa
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director
      • Aug 2020 - Present
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Buyer
      • Sep 2020 - Nov 2021
    • India
    • Motor Vehicle Manufacturing
    • Photographer
      • Jan 2016 - Sep 2019

Education

  • Vega School
    Bachelor of Commerce (BCom) Digital Marketing, Digital Marketing
    2017 - 2019
  • Shaw Academy
    Diploma, Adobe Lightroom
    2016 - 2017
  • Westville Boys' High School
    Bachelor's Pass, Three Distinctions
    2010 - 2015

Community

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