Caleb McLaughlin
Senior Content Marketing Specialist at ProcurementIQ- Claim this Profile
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Bio
Experience
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ProcurementIQ
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United States
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Market Research
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1 - 100 Employee
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Senior Content Marketing Specialist
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Jul 2023 - Present
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Content Copywriter
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Aug 2022 - Jul 2023
* Produce, write, edit, and publish SEO-optimized blog articles, Pardot and Outreach email campaigns, social media content, and internal communications* Write, design, and manage product collateral through InDesign, Canva, Designmodo, Figma, and Premiere* Train and manage “analyst marketing team” to write SEO-optimized evergreen and topical blog articles* Develop and own ProcurementIQ content strategy and calendar* Collaborate with internal and external stakeholders to conduct case studies, publish relevant content, and tell ProcurementIQ’s story* Write, produce, and edit video content in Adobe Premiere* Drive traffic to ProcurementIQ’s website by utilizing SEO, traditional PR, social media, and other marketing outreach methods Show less
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Self-employed
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Pittsburgh, Pennsylvania, United States
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Freelance Editor
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Jun 2018 - Present
* Edit fiction and nonfiction for amateur writers * SEO title editor for Study.com 2021-2022 * Copyedit school papers and tutor students * Social media consulting * SEO blog ghostwriter for KKDN Inc. 2021-2022 * Edit fiction and nonfiction for amateur writers * SEO title editor for Study.com 2021-2022 * Copyedit school papers and tutor students * Social media consulting * SEO blog ghostwriter for KKDN Inc. 2021-2022
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Windstream
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United States
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Telecommunications
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700 & Above Employee
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Digital Media Specialist
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Oct 2021 - Jun 2022
* Facebook paid media management * Designed graphics, wrote and edited ad copy, and published social media content * Managed paid and organic social media campaigns for over 30 sales representatives * Created, narrated, and edited training videos * Wrote, edited, and published print promotional materials * Managed ad budget of over $5,000 per month * Copyedited training manuals, ad copy, flyers, and press releases * Facebook paid media management * Designed graphics, wrote and edited ad copy, and published social media content * Managed paid and organic social media campaigns for over 30 sales representatives * Created, narrated, and edited training videos * Wrote, edited, and published print promotional materials * Managed ad budget of over $5,000 per month * Copyedited training manuals, ad copy, flyers, and press releases
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Wheeler Auctioneering
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Erie, Pennsylvania, United States
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Temporary Communications Manager
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Apr 2017 - Sep 2017
* WordPress website management * Wrote, edited, and published print and online advertisements * Brand and event marketing through Facebook ads manager * WordPress website management * Wrote, edited, and published print and online advertisements * Brand and event marketing through Facebook ads manager
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Erie Otters Hockey Club
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United States
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Spectator Sports
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1 - 100 Employee
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Media and Communications Intern
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Sep 2016 - Jun 2017
* WordPress and social media management * Wrote, edited, and published feature articles, press releases, and game programs * Liaised with CoreFive Analytics to write confidential player reports * Provided intermission commentary on WJET radio * WordPress and social media management * Wrote, edited, and published feature articles, press releases, and game programs * Liaised with CoreFive Analytics to write confidential player reports * Provided intermission commentary on WJET radio
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Education
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University of Pittsburgh
Bachelor's degree, English writing