Caleb McLaughlin

Senior Content Marketing Specialist at ProcurementIQ
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Market Research
    • 1 - 100 Employee
    • Senior Content Marketing Specialist
      • Jul 2023 - Present

    • Content Copywriter
      • Aug 2022 - Jul 2023

      * Produce, write, edit, and publish SEO-optimized blog articles, Pardot and Outreach email campaigns, social media content, and internal communications* Write, design, and manage product collateral through InDesign, Canva, Designmodo, Figma, and Premiere* Train and manage “analyst marketing team” to write SEO-optimized evergreen and topical blog articles* Develop and own ProcurementIQ content strategy and calendar* Collaborate with internal and external stakeholders to conduct case studies, publish relevant content, and tell ProcurementIQ’s story* Write, produce, and edit video content in Adobe Premiere* Drive traffic to ProcurementIQ’s website by utilizing SEO, traditional PR, social media, and other marketing outreach methods Show less

  • Self-employed
    • Pittsburgh, Pennsylvania, United States
    • Freelance Editor
      • Jun 2018 - Present

      * Edit fiction and nonfiction for amateur writers * SEO title editor for Study.com 2021-2022 * Copyedit school papers and tutor students * Social media consulting * SEO blog ghostwriter for KKDN Inc. 2021-2022 * Edit fiction and nonfiction for amateur writers * SEO title editor for Study.com 2021-2022 * Copyedit school papers and tutor students * Social media consulting * SEO blog ghostwriter for KKDN Inc. 2021-2022

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Digital Media Specialist
      • Oct 2021 - Jun 2022

      * Facebook paid media management * Designed graphics, wrote and edited ad copy, and published social media content * Managed paid and organic social media campaigns for over 30 sales representatives * Created, narrated, and edited training videos * Wrote, edited, and published print promotional materials * Managed ad budget of over $5,000 per month * Copyedited training manuals, ad copy, flyers, and press releases * Facebook paid media management * Designed graphics, wrote and edited ad copy, and published social media content * Managed paid and organic social media campaigns for over 30 sales representatives * Created, narrated, and edited training videos * Wrote, edited, and published print promotional materials * Managed ad budget of over $5,000 per month * Copyedited training manuals, ad copy, flyers, and press releases

  • Wheeler Auctioneering
    • Erie, Pennsylvania, United States
    • Temporary Communications Manager
      • Apr 2017 - Sep 2017

      * WordPress website management * Wrote, edited, and published print and online advertisements * Brand and event marketing through Facebook ads manager * WordPress website management * Wrote, edited, and published print and online advertisements * Brand and event marketing through Facebook ads manager

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Media and Communications Intern
      • Sep 2016 - Jun 2017

      * WordPress and social media management * Wrote, edited, and published feature articles, press releases, and game programs * Liaised with CoreFive Analytics to write confidential player reports * Provided intermission commentary on WJET radio * WordPress and social media management * Wrote, edited, and published feature articles, press releases, and game programs * Liaised with CoreFive Analytics to write confidential player reports * Provided intermission commentary on WJET radio

Education

  • University of Pittsburgh
    Bachelor's degree, English writing
    2014 - 2019

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