Experience

Axesa - Digital Agency

• Puerto Rico
• Advertising Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Mar 2013 - Present

  Job Summary Its great to work for a winner. Axesa is at the cutting edge of the directional media revolution. Translating its core print assets to a digital market context, it is a privilege to co/create with such a talented team of professionals and industry veterans. As part of the executive team we are experiencing unprecedented product developments and insightful success that will keep sustaining current business models as well as new integrative revenue streams that will further diversify the future and evolution of a centenary company. • Oversee local marketing projects • Oversee Axesa's Marketing Department Productivity and Deliverables. • Evaluate Media and Digital Trends and Revenue Models • Evaluate Digital Product Metrics and Performance • Assess SEO for account listings and assess search engine ranking • Digital Application Product Design and Media Revenue Optimization • Assess and Develop Marketing Strategy for Print and Digital Directional and Traditional Media Products • Implement and oversee Communications strategy for local print and digital products • Implement New Revenue Streams as part of a new product strategies • Implement Branding and Oversee Guideline compliance for product portfolio • Plan and Execute Company Communications and Media Plan • PR ; Public Representation for new and existing Digital and Print Products. • Implement Product Design and Digital APP and Web Product Functionality Concept and Guidelines. • Implement Internal Corporate Organizational Culture Campaigns • Evaluate and Optimize Revenue Channel Performance and Metrics. • Implement Research and Development Models for existing products. • Generate, Implement and oversee regulatory mechanisms of digital products and policies. Show less



Warren Del Caribe

• Puerto Rico, Dominican Republic, Miami, Panama and Trinidad & Tobago.

• Regional Marketing Manager

  • Jan 2011 - Feb 2013

  Job Summary • Evaluate product, price, place and promotional mix of regional market segments in Puerto Rico, Trinidad & Tobago, Miami and Dominican Republic while aligning and integrating workforce with marketing strategy. • Plan, design and coordinate promotional strategies for commercial, industrial, residential and utilities market segments within Warren’s strategic business model. • Analyze and formulate research models for market analysis to assess strategic planning, market positioning, market share and customer satisfaction levels. Perform fieldwork, point intercept and focus groups to generate insights to a better strategic marketing plan. • Target industrial, commercial and contractor markets to increase market share through customer relationship management in the electrical distribution industry market. • Oversee in-house advertising agency in the production, conceptualizing and execution of the promotional mix in media and trade. Negotiate, supervise and coordinate suppliers to meet campaign production deadlines and goals. • Manage and assess marketing budget resource allocation based on strategic and tactical plans. Foment interdepartmental synergy to enhance customer value proposition and performance to enhance customer retention and reduce market churning. • Plan and coordinate product, service and solutions launches in corresponding market segments through the interdepartmental coordination for the industrial, commercial, utilities and contractor sales channels. • Process development, and coordination of E-commerce point of purchase design, strategic alignment and analytics. Show less



Mente Creativa

• Puerto Rico

• Art Director

  • 2005 - 2011

  Job Summary • Direct creative and executive team in determining time and delivered projects within allotted time and budget. • Direct creative and production team to produce cutting edge advertising campaigns over interactive segmented and mass media. • Design marketing strategies and promotions mix for customer’s marketing department, CRM and branding divisions. • Supervised proofing, reviewing, design and signing off on all revisions and production phases, as well as meeting customer advertising calendars and schedulles. . • Generate creative copy/ storyboards for radio, web, T.V., editorials and print ads. Supervise and oversee market research studies. Show less



San Juan Star

• Columnist

  • 2003 - 2005

  Job Summary • Covered High profile social events for the San Juan Star Puerto Rico Social Column. • Publish editorials of a social nature of local and international political, private firm, government, utilities and nonprofit sponsored events. • Coordinate photographic team, coverage content and deadlines for publishing calendar. • Align selected stories with advertising space and editorial content. Job Summary • Covered High profile social events for the San Juan Star Puerto Rico Social Column. • Publish editorials of a social nature of local and international political, private firm, government, utilities and nonprofit sponsored events. • Coordinate photographic team, coverage content and deadlines for publishing calendar. • Align selected stories with advertising space and editorial content.