Experience

Oriental Food Industry Ltd., Nigeria; Subsidiary company of National Food Industries Co. Ltd., KSA

• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales Manager

  • Feb 2023 - Present

• Area Sales Manager

  • Jan 2022 - Feb 2023



Fareast Mercantile Co Ltd

• Nigeria
• Transportation, Logistics, Supply Chain and Storage
• 300 - 400 Employee

• Area Sales Manager

  • Oct 2018 - Feb 2022

  1. Primarily responsible is to achieve the Primary & secondary sales targets within the assigned territory/Brands by ensuring distribution to all KD/WS, Semi Wholesalers and Retailers in the allotted territory. 2. To deliver secondary sales as per norm which is minimum of 60% of primary sales Achieve targets through FMCL sales team. Drive debt control as per company policy. Implementation of company policies, systems, BTL / promotional activities. Weekly reporting to HO 3. FSS, VFSS & FSE wise secondary sales, no of calls made, Productive call & drop size. Dealer wise closing stocks 4. Competition activities and Pricing. Weekly reconciliation with all KD/WS with FSS, VFSS & FSE. 5. Dealer Management 6. Stock Management 7. Verification of physical inventory on weekly basis. FEFO Ordering Pricing compliance. Timely submission of dealer claims/issuing of schemes Objection handling. Market Development Expand number of dealers, wholesalers & retailers as aligned with respective NSM/Brand Team Management Controls Efficiency Productivity Training Joint market workings Company asset management Van utilization Tab deployment and utilization



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales Operations Supervisor

  • Aug 2015 - Oct 2018

  • Drive achievement of daily, weekly, monthly, and quarterly sales target for each member of my team (ssf) cumulating to territory target • Ensuring route coverage in line with plan • Ensuring range selling and merchandising excellence at point of purchase • Daily reporting of achievement by sku's and total value to RDM, ASM and RSM respectively • Successful execution and achievement of target on promotions • Market price monitoring and reporting for FCW and competing brand • Field accompaniment with the (ssf) secondary sales force • Daily, weekly and monthly reconciliation of ssf account. • Support the team in addressing day to day issues, challenges and coaching.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jun 2010 - Feb 2015

  • Maintaining a customer friendly disposition at. all time • Giving proper report at all time • Ensuring proper and accurate balancing of cash transaction on daily basis • Ensuring that goods are adequately delivered • Using knowledge of the market/competitors to develop the company selling proposition • Providing feedback and information on market and creative trends. • Identifying opportunities for campaign, service and distribution channel that will lead to increase in sales