Experience

Richmond SPCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Advancement Officer

  • Jun 2022 - Present

  Responsible for the overall planning and strategic, fiscal and operational management of the Richmond SPCA’s fundraising, communications and marketing activities. The CAO works closely with the CEO, other senior leadership and the Board to plan and execute an advancement strategy that sustains growth in financial support, builds engagement among constituents and the larger community, and elevates overall awareness of the organization, our mission and programming.

• Director Of Development

  • Jun 2019 - Jun 2022

  Reporting to and working closely with the CEO and Board of Directors, the Director of Development designs and executes a comprehensive development strategy for the Richmond SPCA. The Director of Development supervises all fundraising efforts and related communications with donors as well as fundraising events. She is directly responsible for campaigns targeting major donors, grant research and writing, special campaigns, and legacy giving initiatives.



Virginia Commonwealth University

• United States
• Higher Education
• 700 & Above Employee

• Director of Development and External Affairs

  • Apr 2015 - May 2019

  Responsible for keeping the ICA globally oriented and locally relevant, generating enthusiasm and engendering public pride in the organization as a highly valued community asset. Designed and implemented all fundraising activities for Richmond’s newest cultural destination, including the development of corporate, annual giving, membership, and major gifts programs as well as completing $37M capital and launching $24M endowment campaign. Recruited development and communications team, planned and implemented strategies to achieve fund development, local and national media strategies, and all opening events for successful museum launch. Manage all donor relations, membership, marketing, PR, communications, facility rentals, and special events operations as well as key community and volunteer relationships. Position Priorities and Responsibilities:• Plans, manages, and implements the overall fundraising and communications strategy for the ICA to achieve operating and strategic objectives;• Ensures the delivery of the ICA’s vision, mission and brand through its fundraising programs and communications collateral and establishes secure resources for its future;• Leads staff, Advisory Board members and volunteers, in solidifying a strong foundation of existing contributors and develops new connections with individual donors, corporations, and foundations, to ensure increased contributed income, planned giving and foundation revenue.



Leadership Metro Richmond

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Class of 2015

  • Sep 2014 - Jun 2015



YWCA of Richmond

• Chief Development Officer

  • Jul 2014 - Mar 2015

  Fosters a culture of philanthropy within the YWCA and leads the organization's strategies to secure charitable contributions that advance the mission and vision. Serves as part of the Executive Leadership Team to ensure organizational health and effectiveness. Responsible for cultivation and stewardship of donors; managing all systems and procedures that support donor retention and recognition; supervising the areas of grant research and execution; volunteer and in-kind donations; community relations and partnerships; and public relations and event planning. Leads the Development Team at the YWCA.

• Senior Director of Development and Marketing

  • Nov 2012 - Jul 2014

  Responsible for planning, oversight, and implementation of comprehensive development and marketing strategy to advance the goals of the YWCA of Richmond.



Communication Design, Inc.

• United States
• Graphic Design
• 1 - 100 Employee

• Director of Marketing

  • Jan 2012 - Nov 2012

  In charge of Social Media, Marketing, and new business. Also provide copywriting and editing services for clients. In charge of Social Media, Marketing, and new business. Also provide copywriting and editing services for clients.

• Director of Grants Administration and Development Research

  • Feb 2011 - Jan 2012

  Drive grant development for government, corporate, and private foundation sources. Responsible for researching, planning, and hands-on implementation of comprehensive strategic grant development, data collection, and reporting in order to advance the goals of the YWCA of Richmond. Work closely with the CFO to establish program budgets and sound fiscal planning. Research, plan, and execute all grant applications, reports, and amendments to federal, state, local, and private entities. Write annual donor impact reports, annual report content, solicitation letters, and program case statements. Meet with program officers and fund managers at various grant-making agencies. Represent YWCA in the community through United Way Speakers Bureau, attendance at community events and receptions, and service on issue-related committees. Engage with board of directors to plan, implement, and report on status of annual financial goals.



Virginia Museum of History & Culture

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Grants Officer

  • Feb 2007 - Feb 2011

  Administer major gifts and grants, conduct prospect research, write proposals, serve as point of contact for current and prospective donors, assist with overall fundraising program. Research, plan, and coordinate all aspects of grant-generated fundraising including corporate and private foundations. Report directly to Vice President for Advancement, CEO, and Board of Trustees.

• Media Relations Specialist

  • Nov 2005 - Feb 2007

  Responsibilities included writing press releases, facilitating interaction between VHS staff and media, serving as point of contact for all media inquiries, and planning, designing, and implementing all public relations efforts for the society, its exhibits and events. Produced print copy for institutional brochures, invitations, newsletters, and public announcements. Attended National Public Relations Society of America workshop on non-profit media management. Member, Public Relations Society of America, report to Vice President for Advancement.

• Development Projects Manager

  • May 2002 - Nov 2005

  Maintain regular contact with trustees, major donors, and representatives from foundations and corporate giving departments. Researched, maintained, and updated donor information and pledge reminders. Drafted successful solicitations, fundraising, and promotional materials. Managed various campaigns and solicitations, organized steering and development committee meetings, served as liaison for federal appropriations and with team in charge of major event planning.