Cajsa Wirén
R&D at Nepa AB- Claim this Profile
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Bio
Experience
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Nepa
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Sweden
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Market Research
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200 - 300 Employee
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R&D
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Sep 2016 - Present
Management of a team of insights consultants Working in projects for international clients in global projects, focusing on Brand health and Communication Effectiveness Working with development of Nepa's research methodologies and offerings
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Analysis Lead, Retail & FMCG
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May 2014 - Sep 2016
Nepa is a creative company that provides innovative market research solutions globally. We strive to deliver insights from different perspectives and we focus on providing actionable results. Our ambition is to enable our customers to make better business decisions, and we do this by being committed to innovation, cost-efficiency and customer insight across our whole portfolio. Areas of responsibility as Team Lead include personnel responsible for four analysts, everyday operational… Show more Nepa is a creative company that provides innovative market research solutions globally. We strive to deliver insights from different perspectives and we focus on providing actionable results. Our ambition is to enable our customers to make better business decisions, and we do this by being committed to innovation, cost-efficiency and customer insight across our whole portfolio. Areas of responsibility as Team Lead include personnel responsible for four analysts, everyday operational management, resource allocation and development etc. Also continuously working with several international clients, mainly in the Retail and FMCG industries. Projects include pricing analysis, segmentation, brand positioning, customer satisfaction, consumer decision making, assortment strategy etc.
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Analyst
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Jun 2012 - May 2014
Nepa is a creative company that provides innovative market research solutions globally. We strive to deliver insights from different perspectives and we focus on providing actionable results. Our ambition is to enable our customers to make better business decisions, and we do this by being committed to innovation, cost-efficiency and customer insight across our whole portfolio. In my position as an analyst, I continuously work with several international clients, mainly in the Retail and… Show more Nepa is a creative company that provides innovative market research solutions globally. We strive to deliver insights from different perspectives and we focus on providing actionable results. Our ambition is to enable our customers to make better business decisions, and we do this by being committed to innovation, cost-efficiency and customer insight across our whole portfolio. In my position as an analyst, I continuously work with several international clients, mainly in the Retail and FMCG industries. Projects include pricing analysis, segmentation, brand positioning, customer satisfaction, consumer decision making, assortment strategy etc.
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The Absolut Group
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Sweden
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Food and Beverage Manufacturing
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1 - 100 Employee
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Senior Manager Consumer Insights
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Feb 2019 - Jul 2019
Consultant in the Consumer Insights team at The Absolut Company. Responsible for Innovation research for the Absolut brand. Consultant in the Consumer Insights team at The Absolut Company. Responsible for Innovation research for the Absolut brand.
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Prime
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Sweden
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Intern
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Aug 2011 - Apr 2012
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Research and Analysis of Media
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Sweden
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Research Services
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1 - 100 Employee
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Summer project
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Jun 2011 - Aug 2011
Summer project analyzing the communicative effects of advertising. Summer project analyzing the communicative effects of advertising.
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Education
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Handelshögskolan i Stockholm
Bsc, Retail Management