APAC Marketing Manager

• Jun 2020 - Present

Directs full suite of B2B marketing for APAC Headquarters, managing direct report and stakeholders from 15 APAC subsidiaries, overseeing annual budget of SGD1.5M. Core activities include annual marketing planning and budgeting, sales lead generation, digital marketing, content marketing, and networking events. Core responsibilities: - B2B Marketing Strategy & Budgeting - Lead Generation - Event Management - Webinars & Tradeshows - Digital Marketing - Google Analytics - SEO - PPC Campaigns - LinkedIn Marketing - Website Development and UI/UX - Regional Team Management - Vendor Relationship Management Significant achievements: - Accelerated growth by revamping marketing strategy for APAC HQ and 15 subsidiaries, and strategically prioritising critical drivers, industries, products, channels, and events for maximum ROI. - Increased traffic to website by prioritising marketing budgets to focus on SEM, SEO, GDN, social media marketing, and content marketing instead of traditional channels, and implementing a comprehensive digital strategy, tracking framework, and nimble test-and-learn approach. - Improved leads generated via digital channel with increased click-through rate and reduced bounce rate, through ongoing optimisation effort of the ad copies as well as developing content focused on driving lead generation. - Grew LinkedIn followers by 350% in ~12 months by implementing strategy to focus on quality content, thought leadership videos, and testing and learning from analytics. - Garnered ~700 sign-ups (vs ~100 for previous events) with minimal attrition (650 attended) for large scale event by ensuring theme (presentations and panel discussions) is highly targeted at IT managers across business verticals, with analysts addressing pain points and offer tailored solution to overcome challenges. Show less