Experience

by TASTY style LLC.
• United States
• Manufacturing
• 1 - 100 Employee
• Co-founder∙ Director of Marketing + Branding at by TASTY style

  • Jun 2022 - Present


Rocky Mountain Natural Labs, LLC

• • Mar 2022 - Present

• • Feb 2019 - Mar 2022

  - Execute the development of all BtoB and BtoC visual marketing strategies and creatives, including but not limited to: email, social, on-site, print, packaging, and resources.- Produce high-quality visuals from concept to execution and keep up with the design trends. - Manage creative team including contractors and business partners. Contribute to design critiques and work with other designers to ensure the best output.- Ability to take initiative, prioritize, manage workloads and meet project deadlines. Excellent problem-solving skills.- Constantly refine the RMNL’s brand visual language and standard across different platforms and channels. Create, manage, and own the design library, including documentation, guidelines, and related communications.- Collaborate with cross-functional teams across sales, corporate communications, product development, and more. Involved with product marketing strategy from beginning to end.- Oversee product artwork creation, production, and quality check including managing vendors. Show less

• • Aug 2018 - Jan 2019



Wingren Studios

• Artists and Writers
• 1 - 100 Employee

• Art Studio Coordinator

  • Aug 2011 - Present

  - Primarily responsible for organizing the studio database including photo slides, inventory, and archive. - Coordinate, prepare and conduct several annual events including but not limited to, open house, show reception, and presentation for galleries and museums. - Designed sculpture series catalogues and unified studio branding. - Primarily responsible for organizing the studio database including photo slides, inventory, and archive. - Coordinate, prepare and conduct several annual events including but not limited to, open house, show reception, and presentation for galleries and museums. - Designed sculpture series catalogues and unified studio branding.



Intercambio Uniting Communities

• United States
• Education Administration Programs
• 1 - 100 Employee

• Creative Art Director

  • Jan 2017 - Aug 2017

  - Responsibilities for art directing and project management of Intercambio Uniting Communities' large-scale curriculum development. - Created the new layout of the curriculum and the cover design that improved and upgraded the quality and unity of the branding identity. - Direct work with the executive director and director of the national program regarding the new curriculum development details and consulted and assisted the development team in all visual aspects. - Responsibilities for art directing and project management of Intercambio Uniting Communities' large-scale curriculum development. - Created the new layout of the curriculum and the cover design that improved and upgraded the quality and unity of the branding identity. - Direct work with the executive director and director of the national program regarding the new curriculum development details and consulted and assisted the development team in all visual aspects.



AeroGrow International

• United States
• 1 - 100 Employee

• Senior Design Lead

  • Jan 2014 - Feb 2016

  Main responsibilities: Packaging, POP, Branding system, Marketing support, Logo, Catalogue and Website Design, e-commerce - Created, improved, and developed design of print, packaging materials, website design, display ads, POP kits, direct response emails, social media ads, catalogues, and marketing materials. - Created and developed brand standards and guidelines that adapted and reflected a fluid design process according to the Miracle-Gro licensor. - Utilizing strong organizational and management skills, built a new categorized database that provided administrative support, and improved efficiency of usage. Show less



BoxedCircle

• Software Development
• 1 - 100 Employee

• Creative Director / Lead Designer

  • Jul 2011 - Jun 2013

  Main responsibilities: UI/UX Design, Advertising, Promotion, Stationery, Logo and Web Design - Designed UI/UX graphic and interface flow for iPhone social applications and the company website and translated ideas and concepts into visual graphics that are accurate and convey the required information. - Provided consultation and implementation of campaign strategies, tactics, design ideas, and directions to meet various objectives. - Created designs and produced marketing materials including flyers, brochures, presentation boards, website, etc. Provided the most effective media solutions pertaining to the limited budget. Show less



R&S Innovation Korea

• Art Director / Design Manager

  • Aug 2009 - Apr 2011

  Main responsibilities: Point of purchase (POP), Advertising, Packaging and Promotion Marketing Design - Project leader of several teams working on complex, multifaceted projects ensuring creative solutions. - Managed and oversaw design process, including conceptualization, design plans and marketing materials which took into account emerging trends. - Handled budget and technical details when working with vendors and provided quality control. Main responsibilities: Point of purchase (POP), Advertising, Packaging and Promotion Marketing Design - Project leader of several teams working on complex, multifaceted projects ensuring creative solutions. - Managed and oversaw design process, including conceptualization, design plans and marketing materials which took into account emerging trends. - Handled budget and technical details when working with vendors and provided quality control.



One Graphic

• Romania
• Design Services

• Senior Design Lead

  • Jan 2006 - Jul 2009

  Main responsibilities: Advertising, Printing, Packaging, Editorial design and Marketing support - Interpreted client's vision for TV commercials, magazine advertising and photo shoots. Oversaw entire process of advertisement design, including concept development, creation, and production of sales promotions, tradeshows, press events and print materials. Main responsibilities: Advertising, Printing, Packaging, Editorial design and Marketing support - Interpreted client's vision for TV commercials, magazine advertising and photo shoots. Oversaw entire process of advertisement design, including concept development, creation, and production of sales promotions, tradeshows, press events and print materials.



KS Hospital

• South Africa

• Graphic Designer

  • Aug 2004 - Jan 2006

  Main responsibilities: Advertising, Info graphic design, Editorial design, Interior graphic design and Promotion design - Created an overall hospital design system: creative concepts for advertising, branding style guideline, publications, illustrations, photo edits, and infographics. - Developed visual language and supporting documentation to ensure design consistency, simplicity and quality. Main responsibilities: Advertising, Info graphic design, Editorial design, Interior graphic design and Promotion design - Created an overall hospital design system: creative concepts for advertising, branding style guideline, publications, illustrations, photo edits, and infographics. - Developed visual language and supporting documentation to ensure design consistency, simplicity and quality.



VON Design

• Sweden
• Retail

• Graphic Designer

  • Dec 2000 - Aug 2004

  Main responsibilities: Editorial design, Logo design, Interior graphic design, Advertising and Marketing support - Drove the creative direction of projects and helped the team produce the best work possible. - Produced attractive and effective designs. Supported the team throughout the execution of projects. Main responsibilities: Editorial design, Logo design, Interior graphic design, Advertising and Marketing support - Drove the creative direction of projects and helped the team produce the best work possible. - Produced attractive and effective designs. Supported the team throughout the execution of projects.