Caitlyn A.

Digital Marketing Manager at xSuite North America Inc.
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Location
Greater Boston

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Steven Maggio

Caitlyn served as a Summer Design Intern for DaVinci Direct in 2011. She proved to be a talented designer, churning out work that not only supported our Art Dept., but was strong enough to be presented to our largest clients. Caitlyn is solid throughout the entire creative process, from concept development to design to final art. She was very well liked by everyone at the firm and is a hard worker who produced quality design on tight deadlines with great attention to detail. She showed leadership qualities and sets high goals for herself. Upon graduation, I expect Caitlyn to be a valuable asset to any design team.

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Credentials

  • Foundations of Leadership Certificate
    The National Society of Leadership and Success
    Apr, 2023
    - Sep, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2023 - Present

      xSuite is a software manufacturer of applications for document-based processes and provides standardized, digital solutions worldwide that enable simple, secure, and fast work. We focus mainly on the automation of important work processes in conjunction with end-to-end document management. Our core competence lies in accounts payable (AP) automation in SAP, for mid-to large-size corporations, as well as for public clients. xSuite is a software manufacturer of applications for document-based processes and provides standardized, digital solutions worldwide that enable simple, secure, and fast work. We focus mainly on the automation of important work processes in conjunction with end-to-end document management. Our core competence lies in accounts payable (AP) automation in SAP, for mid-to large-size corporations, as well as for public clients.

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Aug 2022 - Aug 2023

      • Lead global team (US, UK, Germany) for 2021 redesign of company website. Manages and supports continued efforts through digital marketing and SEO with web developer. • Designed and implemented rebrand of corporate literature, digital & print. • Manages complete trade show execution for marketing team: pre/post show promotional materials, staffing, booth personnel schedules, yearly selections, payments, ordering, shipping, on-site setup and breakdown, sponsorships, travel arrangements, hotels, dining, rental cars, and sponsored events.• Lead organizer/designer of annual sales meeting; agendas, presentations, activities, travel, apparel, marketing materials, gift bags.• Designs/manages monthly print and digital ad campaigns.• Responsible for content creation and posting on all social platforms.• Support in the development of the annual marketing budget, tracks monthly expenditures, and updates reports for management meetings.• Responsible for coordinating major annual events plus golf tournaments; logistics, design, sponsors, prizes, catering, travel, hotel, entertainment.• Design and schedule weekly email marketing via Constant Contact. • Manages and facilitates correspondence for monthly paid search and programmatic ad campaigns with digital marketing services. • Collects, reports, & distributes global internal quarterly newsletter. • Assists HR/Office Coordinator from the marketing perspective with design, ordering, coordinating inner office events, new hire materials, apparel and promotional materials and liaison between vendors. Show less

    • Marketing Specialist
      • Aug 2017 - Aug 2022

    • Marketing Coordinator
      • Nov 2016 - Aug 2017

      • Managed photography, social media, graphic design, website maintenance, Hubspot database & visual development of marketing projects. • Assisted with the preparation of client bids/proposals. • Drafted blog posts/press releases & monthly email newsletters. • Designed/coordinated inventory of marketing materials; jobsite signage, shirts. • Administrative duties included answering phones, greeting guests, purchasing supplies and equipment, coordinated all shipments. • Managed photography, social media, graphic design, website maintenance, Hubspot database & visual development of marketing projects. • Assisted with the preparation of client bids/proposals. • Drafted blog posts/press releases & monthly email newsletters. • Designed/coordinated inventory of marketing materials; jobsite signage, shirts. • Administrative duties included answering phones, greeting guests, purchasing supplies and equipment, coordinated all shipments.

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Marketing Administrator
      • Jun 2015 - Nov 2016

      Creative Office Pavilion has created spaces for clients in a broad cross-section of industries and functional areas since 1986. We believe passionately in the idea that the built environment has the power to transform the way people work and live. • Designed client-facing materials; invites, evites, brochures, events. • Photography/editing project sites after completion. • Sales proposal generation, marketing campaigns & presentations. Creative Office Pavilion has created spaces for clients in a broad cross-section of industries and functional areas since 1986. We believe passionately in the idea that the built environment has the power to transform the way people work and live. • Designed client-facing materials; invites, evites, brochures, events. • Photography/editing project sites after completion. • Sales proposal generation, marketing campaigns & presentations.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2014 - Jun 2015

      LaunchPad Media is a Boston-area creative agency that specializes in web design, interactive, video, branding, and live event production. Creating award-winning marketing and advertising tools that attract, inform and persuade targeted audiences. Working closely with clients to craft winning strategies and cost-effective solutions; concept development, scripting, scouting locations, videography, editing, graphics animation…digital productions for all media. • Design graphics, websites, logos, social media, print materials - clients including; The Schwartz Center, Mrs. Buttersworth, Pinnacle Foods Group LLC, Must Be The Milk, ACT and more. • Assist in live event productions - setup, editing/creating powerpoints for events. Show less

    • United States
    • Furniture
    • 1 - 100 Employee
    • Marketing Design Specialist
      • Nov 2012 - Nov 2014

      Boston Interiors is a furniture store, that offers an exclusive collection of casual, contemporary & classic styles for your home. Includes seven stores spread out through Massachusetts. • Maintain and update website content including; conducting photo shoots, editing and uploading product photos, creation of schematics in Turbo Cad. • Create & manage in-store point of purchases materials, store/event signage and product tags using InDesign templates. • Assist with customer outreach including; social media (Facebook, Pinterest, Instagram, Twitter), • • • • • Designer Rewards program and email marketing. • Update and design monthly blog posts targeting the company audience, including How-To posts, design ideas, inspirations, specials, sales, and events. • Assists with general administrative support. Show less

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Assistant Manager
      • Oct 2013 - Jun 2014

      • Responsible for staff, handling customer issues, cash register, answering phones, closing restaurant. • Manage social media outreach (Facebook & Twitter). • Design/Print promotional slips, monthly restaurant special menus, daily media posts. • Responsible for staff, handling customer issues, cash register, answering phones, closing restaurant. • Manage social media outreach (Facebook & Twitter). • Design/Print promotional slips, monthly restaurant special menus, daily media posts.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Art Department
      • May 2011 - Aug 2011

      • Designed cards, acquisitions, appeals, labels, envelopes, certificates for non profit organization mailing packages • Clients included: The RI Food Bank, Muscular Dystrophy Association, Team Hole in the Wall, Disabled American Veterans • Updated previous packages with new information (barcodes/slugs) using InDesign • Designed cards, acquisitions, appeals, labels, envelopes, certificates for non profit organization mailing packages • Clients included: The RI Food Bank, Muscular Dystrophy Association, Team Hole in the Wall, Disabled American Veterans • Updated previous packages with new information (barcodes/slugs) using InDesign

    • Art Department / Production Assistant
      • Feb 2011 - Mar 2011

      • Designed graphics for the television show "Supah Ninjas" • Helped the head production designer, create sets and villains for multiple scenes and episodes • Assisted onset organizing and overseeing the building of the production designs • Performed background work as an "extra" for the filming of one episode • Designed graphics for the television show "Supah Ninjas" • Helped the head production designer, create sets and villains for multiple scenes and episodes • Assisted onset organizing and overseeing the building of the production designs • Performed background work as an "extra" for the filming of one episode

Education

  • Southern New Hampshire University
    Master of Science - MS, Marketing with a Concentration in Digital Marketing
    2021 - 2024
  • Northern Illinois University
    Certified Trade Show Marketer (CTSM), Trade Show Marketing
    2018 - 2022
  • Johnson and Wales University
    Bachelors, Graphic Design & New Media Arts
    2008 - 2012
  • Merrimack High School
    High School, General Studies
    2004 - 2008

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