Caitlyn Caldwell
Director of Marketing and Communications at Sustainable Community Associates- Claim this Profile
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Bio
Thomas Bacher
Caitlyn understands how to provide consistently good outcomes. She listens well, analyzes well, and designs solutions that are sound and presented effectively. Her work at the University of Akron Press exceeded expectations.
Thomas Bacher
Caitlyn understands how to provide consistently good outcomes. She listens well, analyzes well, and designs solutions that are sound and presented effectively. Her work at the University of Akron Press exceeded expectations.
Thomas Bacher
Caitlyn understands how to provide consistently good outcomes. She listens well, analyzes well, and designs solutions that are sound and presented effectively. Her work at the University of Akron Press exceeded expectations.
Thomas Bacher
Caitlyn understands how to provide consistently good outcomes. She listens well, analyzes well, and designs solutions that are sound and presented effectively. Her work at the University of Akron Press exceeded expectations.
Credentials
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Non-public Teaching Certificate
State of Ohio Department of EducationMar, 2016- Nov, 2024 -
Inbound Marketing
HubSpotAug, 2020- Nov, 2024 -
Introduction to Data Studio
GoogleAug, 2019- Nov, 2024 -
Sales Enablement
HubSpotJul, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleMay, 2021- Nov, 2024 -
Google Analytics for Beginners
GoogleDec, 2018- Nov, 2024
Experience
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Sustainable Community Associates
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United States
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Real Estate
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1 - 100 Employee
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Director of Marketing and Communications
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Apr 2021 - Present
Stewarding and expanding the SCA brand to better reach target audiences through a variety of innovative marketing strategies. Developing creative approaches and crafting communications designed for multiple platforms for a variety of purposes and audiences. Expanding the company’s digital footprint into new channels. • Implemented HubSpot CRM, and led internal onboarding and training for the SCA team • Developed complex workflows to segment and qualify leads• Balanced automation with personal outreach to nurture leads, and help guide customers through the acquisition funnel• Developing a content strategy that captures the organization's key values while promoting local stakeholders and fostering civic engagement within the communities • Analyzing and tracking relevant data to strengthen marketing, leasing, and retention priorities• Managing market research to refine understanding of internal audiences, engagement, and attrition
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Freelance (Self employed)
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Writing and Editing
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700 & Above Employee
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Writing and Strategy Consultant
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Apr 2019 - Present
Completing short-term specialty projects for clients and businesses with a focus on content writing, strategy, marketing, and search engine optimization. Maintaining open lines of communication to engage clients in the process and provide recommendations that look and feel apart of their brand. Consulting on next steps as appropriate to support clients' long-term goals. Industries include education, business, healthcare, and travel. Completing short-term specialty projects for clients and businesses with a focus on content writing, strategy, marketing, and search engine optimization. Maintaining open lines of communication to engage clients in the process and provide recommendations that look and feel apart of their brand. Consulting on next steps as appropriate to support clients' long-term goals. Industries include education, business, healthcare, and travel.
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Nesnadny + Schwartz
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United States
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Design
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1 - 100 Employee
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Director, Strategy + Business Development
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May 2020 - Apr 2021
Worked with president and creative director to develop and execute strategies for clients and the company that drove effective results and measurable ROI. Identified and pursued new business opportunities.• Served as account manager to clients to manage projects, track developments, and strategize• Developed and executed fully integrated digital marketing campaigns on behalf of clients and deepen engagement rates; includes email marketing, social media, and paid placement• Collaborated with creative director to lead a team of designers, developers, and brand experts• Identified strategic opportunities to expand client projects and develop relationships• Streamlined internal processes to better manage client projects and workloads• Analyzed goals and financial projections to direct internal and external new business initiatives
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Marketing Communications Specialist
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Sep 2019 - May 2020
• Met with clients to communicate project developments, strategize, and problem-solve• Collaborated with firm’s graphic designers, front-end web designers, and developers• Identified strategic opportunities to expand client projects; mastered client brands to ensure recommendations aligned with their vision, mission, and industry• Directed data-driven analysis project, which served as the foundation for the redesign of the firm’s website and rebranding initiative; included significant research phase comprised of content analysis, electronic self-completion surveys, and unstructured interviews as well as competitor and market analysis
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Case Western Reserve University
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United States
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Higher Education
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700 & Above Employee
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Marketing Associate, Public Affairs
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Mar 2018 - Sep 2019
Built marketing and communication strategy for three programs within School of Medicine. Developed evergreen print and digital marketing content with a focus on strategically engaging various internal and external audiences. Managed the website, blog, and social media to strengthen regional and national recruitment efforts. Launched marketing campaigns with an emphasis on meaningful content, designed to promote organic and paid reach—campaigns that ultimately resulted in a 13% overall increase in applications in which 86% of the applicant pool met or exceeded the program's admission requirements.• Directed major data-driven analysis project, which included prospective student personas and competitor analysis• Implemented Liaison’s EMP, a CRM system that housed a multi-tiered nurture campaign to guide prospects from inquiry to enrollment and an individualized applicant portal• Wrote and designed all communication pieces within EMP; email campaigns averaged a 50% open rate and 10% click-through rate• Launched new written and interactive content across the program’s website and redesigned the site map; resulted in lowering the average bounce rate by 15%, increasing the average time on a page by 10 seconds, and increasing unique pageviews by 12%• Directed search engine optimization project with third-party firm• Expanded outreach and recruitment initiatives; fostering meaningful partnerships and developing admissions pipelines with key feeders and organizations• Directed social media strategy, resulting in 260% increase in Facebook reach and 400% increase in Twitter impressions• Directed creative projects, including photographers, designers, and vendors• Created recruitment collateral using Adobe InDesign, Photoshop and Illustrator• Managed a $130,000 annual marketing and communications budget• Oversaw team of six in their work related to marketing and events; coordinated assignments and prepped team to act as program reps
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Cleveland Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Family Events Manager
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Jan 2015 - Jan 2019
Liaised between Intergenerational Learning staff and teaching artists to run fun and engaging family events, which are designed for diverse and multi-age audiences to promote art-based learning. Offered manager position after completing an Education and Interpretation internship. Liaised between Intergenerational Learning staff and teaching artists to run fun and engaging family events, which are designed for diverse and multi-age audiences to promote art-based learning. Offered manager position after completing an Education and Interpretation internship.
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Marketing and Development Manager
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May 2015 - Apr 2018
Designed templates for all print and digital communications to strategically engage various internal and external audiences, including families, donors, and the larger community. Managed the website, blog, and social media to ensure content was current and engaging. Maintained donor records. Represented the school at admissions and advancement events.• Developed a unified brand identity and a corresponding digital and print marketing strategy to communicate with and promote awareness in the community• Wrote and designed print and digital content, including brochures, ads, and webpages• Developed content calendar and social media strategy to increase organic engagement, and strategically extended the reach of this content through paid placements on Facebook and Instagram to support brand recognition and widen the admissions pool• Directed the launch of a new website with the Director of Institutional Advancement and a web design agency• Created the MHS Blog, which organically reached 2,000+ readers.• Collaborated with faculty to create unique content • Built and organized email marketing system, and implemented email marketing strategy• Increased admission inquiries and applications through the creation of short- and long-term email marketing campaigns, paired with print and digital marketing strategies• Used self-taught Adobe Photoshop and InDesign skills to design print and digital collateral
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Case Western Reserve University
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United States
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Higher Education
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700 & Above Employee
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Graduate Fellow
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Aug 2013 - May 2015
Located and synthesized diverse print and digital resources for scholarly research projects. Led one-on-one editing, revising, and drafting workshops at the Writing Resource Center. Assisted in undergraduate-level courses. Coursework included professional training in areas such as grant writing and technical writing.• Highly critical thinker with effective researching skills proven through graduate-level work, which featured data analysis and analytical arguments • Only Masters student in cohort to publish
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Fathom
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United States
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Advertising Services
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1 - 100 Employee
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Digital Content Copywriter
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Jan 2013 - May 2015
Researched and published optimized content for webpages, blogs, social media, and metadata. Developed long-term strategy to engage clients’ target audiences. Supported all inbound marketing initiatives through writing and editing. Offered freelance copywriter position after completing an internship with the Marketing department.• Maintained a branded voice for individual companies, including for- and non-profit institutions in the education and healthcare sector, that seamlessly merged with their existing content• Clients saw increased audience engagement and conversions from webpages that featured this optimized content
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The University of Akron
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United States
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Higher Education
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700 & Above Employee
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Editorial Assistant and Acquisitions Intern
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May 2012 - Aug 2012
Evaluated manuscripts and made recommendation for acquisition and publication to the Director. Researched and edited to supplement and enhance acquired projects.• Extensively researched, drafted, and edited Under the Rust Belt: Revealing Innovation in Northeast Ohio• Collaborated with contracted authors to establish peer reviews and confirm publication timeline. Evaluated manuscripts and made recommendation for acquisition and publication to the Director. Researched and edited to supplement and enhance acquired projects.• Extensively researched, drafted, and edited Under the Rust Belt: Revealing Innovation in Northeast Ohio• Collaborated with contracted authors to establish peer reviews and confirm publication timeline.
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Education
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2009 - 2013
Hiram College
Bachelor of Arts (B.A.), English Literature and Language -
2013 - 2015
Case Western Reserve University
Master’s Degree, English Literature and Language
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